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- Category: Digital Marketing
- Karl-Johan Gyllenstorm By
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Content and color choice for the web.
Creating content for the web that is attractive and grabs the reader's attention is an art.
This is done by using headings that are well formed and well thought out based on the chosen topic. It is done by using color combinations in different combinations, color combinations in images, banners and more.
All in all, the right kind of combination of text, headlines and images forms powerful content for the web.
In the image below, a comparison of the same image in color and grayscale is shown. It is quite clear which of the images will get the most attention on the web.
How content is designed is very different.
It doesn't have to be wrong to create content in, for example, grayscale. On my website, I mostly use four colors - black, orange, white and an animated grayscale background image. Well-balanced color scheme that works well together and makes it easy for the reader to read the information in my Joomla articles.
So, as a background image, grayscale works great.
When coloring an image for the web, the creator should take into account surrounding factors, i.e. other content that appears in the vicinity of what is to be published. A concrete example of this is Youtube thumbnails. Youtube videos that are published in lists - every video on Youtube is "one of the crowd" and to get attention it needs to be seen.
A well-established YouTube channel with loyal viewers does not need to put as much focus on coloring their YouTube thumbnails, but instead focus on the video content itself and everything that it can mean.
In summary, color is something that affects us very much.
Color is present in most things and affects us both consciously and unconsciously. That being said, not everyone will like your color choice for your web content, not everyone will like your color choice because color is personal. But try to strive to use colors that create contrasts - if there are contrasts in the web content, then the creator has a good starting point to succeed.
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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
Learn more about Karl-Johan Gyllenstorm.
Age: 48
Weight: 106 kg
Length: 188 cm
Shoe Size: 46
Hair color: Brown
Body type: Athletic
Instagram: gyllenstorm_kj
Twitter: gyllenstorm_kj
Medium: kgyllenstorm
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