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- Kategori: Digital Marketing
- Karl-Johan Gyllenstorm By
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Measurement of Response Frequency to E-mail Inquiries Sent to Companies from Gmail.
This article contains a summary of email replayś results from job inquiries that I have sent to companies that have advertised for labor. I have sent an e-mail to one or more people in each company in order to ensure that my request and its contents reach the right person/ s.
In total, during a certain period of time, I have sent 381 job requests to 43 companies that are geographically located in different cities/ counties.
The result is the following:
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Out of 381 e-mail inquiries sent, 19% responded.
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Average number of sent email requests/ company 8.86.
This means that the conversion rate is low when sending inquiries via e-mail.
This can of course due to several factors such as:
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Companies use outdated e-mail addresses.
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Companies have technical problems with their email servers.
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Company staff do not read their emails.
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Incoming emails end up in the spam folder and therefore miss being read by the recipient.
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The company has provided an incorrect email address on its website (spelling error - small details matter).
The result of a dysfunctional e-mail address, e-mail client setting, e-mail handler is that information does not reach the company.
All requests I have sent are sent from Google Gmail.
The e-mail requests are sent based on the terms of use that exist around Gmail.
The result that I present here is based on 381 e-mails sent to 43 companies at different times/ days.
The most frightening thing is that some companies or municipalities have received 10 requests - 10 requests sent to 10 different people in one and the same business and of these 10, no one answers. There have also been variations such as 10 requests being sent to a company to 10 different people - 8/ 10 requests are answered with autoresponders, 2 are answered with error codes linked to e-mail. Alternatively, 8 requests are answered with error codes (e-mail bounces), 2 are answered with an autoresponder.
Thus, email sending is less efficient to use. The conversion rate on cold email inquiries is low.
It is quick to send e-mail requests, but the result does not measure up to expectations. In order to get a good overview of the result, I use Google Spreadsheet and, among other things, the strikelines function in combination with various diagrams that are linked to input values.
This means that companies could easily improve their business odds by reviewing their email management and its functions.
It is not something that itś done once a year but something that should be done regularly. If companies review their e-mail function regularly, improvement can be achieved, if not then companies risk losing valuable communication!
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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
Learn more about Karl-Johan Gyllenstorm.
Age: 48
Weight: 106 kg
Length: 188 cm
Shoe Size: 46
Hair color: Brown
Body type: Athletic
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Twitter: gyllenstorm_kj
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