Weaknesses
Few followers, bad website, slow website loading, difficult to order, difficult to contact the
company, bad customer reputations, bad payment terms, bad order terms, low number of
Google search results related to the company, unclear web content, misleading marketing,
unclear prices, poor design on website and on social media, poor control over traffic flow to
website.

Possibility
Improve online presence, connect with people on social media, build networks, expand
networks, include added value in main products, advertise on Adwords, advertise on
Youtube, run campaigns, simplify the payment process, make it easy for buyers to buy
online, send newsletters to your existing ones customers with an offer, exceed the
customers' expectations by delivering quickly, invoice a lower price than the regular price,
pay for 1 and get 2, buy today and pay in 2 months, sell in subscription format etc.

Threat
Capital strong competitors, competitors who have better and more web content than you
have, competitors with larger social networks, competitors with more followers, competitors
who deliver faster, competitors who have better added value, poor internet connection, poor
web hosting, poor virus protection against malware, trojans etc.

Make an in-depth competition analysis and
set the input values from the analysis against
the SWOT model and use it in your marketing strategy.


After that, you set up your digital marketing strategy after this.


Mostly you can always influence your marketing strengths, weaknesses,
opportunities and threats. *It is always better to do something than
nothing at all.


The 3 pś in a digital marketing context is:

● Price
● Place
● Product

Price
Price is a decisive factor when selling / buying. That is why it is extra important that you find
out what the competitors' price is. Many companies deliver the same quality and the same
product / service - what partly determines whether there will be a sale / purchase is price and
delivery time.


Place
Where do you sell your product, service? How high is the competition there, how big is the
demand, what more people sell the same product / service as you in the same place, it is
relevant to establish the company in a new place that provides better sales opportunities,
what time do customers buy in the place your company is, is the site easily accessible to the
buyers, are there development opportunities on the site etc.


Product
What makes your product unique, why should customers choose your product, what has
your product that the competitors do not have, how long can the buyer use the product, what
feelings are associated with your product, why do people want to buy your product, what
problem solves your product, who wants to buy your product, how often can you sell your
product to the same customer, when to buy your product .

Learn more

Other articles:

Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Digital Marketing - Karl-Johan Gyllenstorm

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm

Contact:

Karl-Johan Gyllenstorm