It is in the interest of most developers to keep up to date with the engagement around a brand, name, product, service/service that takes place online. This can initially be experienced as complex, comprehensive and difficult, especially if you are limited in your knowledge of digital marketing.

But there are solutions to this that are phenomenal. If you need to stay up-to-date on the development of a name, brand, product, service, then Google Alerts is the tool you should use. 

With Google Alerts, you receive email notifications sent to you when new content is published on Google that is linked to the name, brand, product, service you have entered on Google Alerts. Everything is free and extremely easy to activate. The only thing needed is a Google Account.

Google Alerts gives the user several different options regarding how the information can be filtered before it is sent as an e-mail notification to the user. In the picture, I show how I have chosen to use Google Alerts with the associated settings/filtering:

• Email notification is sent when it happens.

• Source from which the information is taken from "Web"

• Language - All languages.

• Region - All regions.

• Number of results - only the best.

• Notification is delivered to the specified email address. 

In this example, my approach to Google Alerts is based on a global international perspective. But it could also have been set more specifically, for example where the focus had only been one country, one language, etc. 

Google Alerts can be used for several different purposes, commercial or not. 

To check the indexing of specific content in Google, to check the spread and scope on Google of e.g. name, brand, product, service. 

Regardless of whether you are an influencer, blogger, web administrator, you can benefit from Google Alerts. 

Does it matter how you spell a name? For example, with capital letters or small letters, or both?

No, the feature is not affected by it in Google Alerts. If the same settings/filtering is done, the following is displayed on Google Alerts:

Google Alerts tells you that there is already an alert for the given name/input value.

For example, if I choose to enter my name with the following letter combinations:

karl-Johan gyllenstorm 

Karl-johan gyllenstorm

karl-johan Gyllenstorm 

Karl-johan Gyllenstorm 

Google Alerts can of course also be used to control the spread of email addresses, phone numbers, etc.

In the image below, you can see an email notification sent from Google Alerts, a notification where the trigger for this is linked to the information/input value that I have entered in Google Alerts, i.e. “Karl-Johan GyllenstormDepending on the e-mail setting in Gmail, Google Alerts are placed in the current e-mail folder, in my case I have not made any settings in Gmail regarding incoming e-mail from Google Alerts and then Gmail chooses to place incoming e-mails from Google Alerts in the folder for SPAM.

Google Alerts can also be used to monitor a certain topic in a certain area in a certain language. If there is a need to stay up-to-date on a certain topic, you can do so through Google Alerts.

Publisher:

Karl-Johan Gyllenstorm - Australia

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