Many people are good at creating content for the web. Creativity has virtually no limits and this is largely thanks to the development of mobile phones and their functions. What we should have in mind in this is that it is one thing to create creative content and another thing entirely to create content for the web that is search engine optimized and that drives good traffic to the website. 

In this article, I will describe step by step how I build my search engine optimized content that I publish on my Joomla website. 

I start by writing the content in a regular Google document in my language (Swedish). Initially, I write the content without headings. I write the content in plain text format. 

When the content is ready, I proofread the content, correct typos, etc. When that's done, I adjust the headings. If the content has a geographic focus, then I add the city, country in the title and in the text in the appropriate places.  

After this, I translate the content into the language that I want. I do this through the translation function in Google documents. 

When the content is translated, I read it again and make any adjustments. 

The content is ready for publication on the Joomla website. 

I publish the content and create headings H1, H2, H3, etc. Add videos and images that are tagged and add unique meta data. Selects the category for the content in Joomla, and adds detailed information such as date, meta description, keywords, author, schema, backlinks, longitude and latitude if the content has a geographic orientation, copyright information and more.

When all the pieces are in place, I either choose a date for publication or I choose to publish the content immediately. 

When the content is published, I add the content's web link to the Google Search Console. This is for the purpose of telling Google that a new article has been published and that I want Google to index the content in the search engine. 

Finally, I share the content or the content's web link on social media in order to send traffic (readers) to my Joomla website. In the cases where content is shared, I choose to share only a certain amount of the information and in this with the addition "read more/ learn more" which is linked to my Joomla article. If I had not done this, the audience reads the entire content on social media and hence I would have received very little traffic to my website.

Fine-tuning at a later stage follows. 

If the content can be related to other articles on my Joomla website, then I link the articles to each other - creating so-called cross-links. This raises the content in search engines and creates a positive effect regarding seo. Finally, I send one or more PING’s where I use the Joomla article link. This is to tell search engines that new information is available and that it is not yet indexed. 

Done.

To create a web article according to “the rules of the art”, a portion of both time and commitment is required.

The benefits for the effort is that traffic will be generated. Traffic coming from search engines and from social media. The information thus achieves its full purpose. 

It is not a quick fix to create quality content and full seo results through Ai can be difficult to achieve. Creating unique content-rich articles is a form of craftsmanship and it requires the writer to use the right kind of tools in order for a satisfactory result to be achieved. 

Compare the quality of content created “quickly and easily” and content created using the approach I use and describe above. What the search engines choose to rank and index is pretty obvious, right? 

If the web content is unique, fact-based, detailed, structured - created and published according to the “rules of the art” - then it will also drive traffic and rank high in search engines.

So when you do something, do it well and according to the "rules of the art" and all that that may mean. 

Doing it poorly is a waste of time and energy and in such a case it is better to do nothing at all because the result will not be achieved. So asking Ai to write an article and publish it in a blog straight up and down without any meta data, schema, meta description, date/ time etc. will be classified as “low quality content” and thus the content will also get results in search engines after this. If you don't know what Google (EAT) is then I advise you to learn about it if you are a content creator for the web.

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm