Monaco restorani digitaalturunduse näide

Monacot külastavad aastaringselt sageli miljonärid üle kogu maailma, kellest mõnel on Monacos kinnisvara ja nad elavad seega teatud aja aastas Monacos. Pole ebatavaline, et Monacos asuvate miljonäride jahi elukoht on Monacos.

Sellest hoolimata külastab see tuntud klientuur regulaarselt Monaco peenemaid restorane ja pole ebatavaline, et nad otsivad kõigepealt Google'ist restoranivalikut, enne kui otsustavad, millist Monaco restorani külastada.

Sellest lähtuvalt on loomulikult väga oluline, et Monaco restoranid ilmuksid Google'is Monaco restoranide otsingutes.

Monaco restorani esindava sisu digitaalsel turundusel on mõned põhiparameetrid teistest olulisemad. Otsingumootori optimeerimise vaatenurgast soovite, et Monaco restoranile kuuluv veebisait koosneks järgmisest:

• Selge sisu, mis kajastab vahemikku, hinda, lahtiolekuaegu, ettevõtte ajalugu, omanikku, broneerimisvalikuid, pakkumist, külaliste hinnangut, aadressi, asukohta, telefoninumbrit, e-posti aadressi, kontaktivormi, maksevõimalusi.

• Kodulehel olev info peab olema üles ehitatud kõikide kunstireeglite järgi. See tähendab, et pealkirjad peavad olema vormingus H1, H2, H3 jne, tekstis peavad olema sise- ja välislingid, veebilehel peab olema lihtne navigeerida, veebileht peab laadima kiiresti kõigis erinevates brauserites, pildid peavad olema alt sildid, videod peavad sisaldama õigeid metaandmeid, veebileht peab sisaldama õige sisuga ajakava, veebileht peab sisaldama CTA tegevusele kutsuvaid linke või nuppe, mis külastajat lihtsustavad. Veebileht peab olema responsiivne, kodulehel olev tekst peab olema hästi loetav, veebilehe tõlkimise võimalus, selged menüüd koos juurdekuuluva kirjeldusega, kust koostisosad pärinevad ja kuidas toit valmib, kuna samuti millised kokad toidu valmistavad.

• Kui Monacos asuv restoran on kala serveerimise nišš, tuleb see veebisaidi pealkirjas ja metaandmetes, piltides, videotes, failides selgelt välja tuua.

• Veebilehel peab olema e-kaardi allalaadimise võimalus.

• Lingid sotsiaalmeedia sisule. Sotsiaalmeedias olev sisu peaks andma külastajale ülevaate restorani pakkumisest.

• Veebileht tuleb lisada Google'i otsingukonsoolis ja Google Analyticsis.

• Adwordsi jms kaudu veebireklaamimine toimub õigel ajal õige reklaamivaliku ja sihtimisega.

• VIP-nimekirja registreerumise võimalus peab olema veebisaidil olemas.

Need on konkreetsed näited selle kohta, mida restoranile Monaco keskenduv veebisait sisaldama peaks. Loomulikult saab sisu arendada rohkem lähtuvalt turunduslikust suunitlusest ja eesmärkidest.

Digitaalset turundust läbib ühine joon, mis selles näites puudutab Monaco restorani digitaalset turundust – ja see on selgus. Selgus on äärmiselt oluline ja põhiline. Selgus tähendab, et otsingumootorid indekseerivad teabe õigesse kohta. Tähendab, et teavet kuvatakse valitud märksõnade/otsinguterminite kohta Google'is "restoran Monaco".

Keskendu selgusele!

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm

Contact:

Karl-Johan Gyllenstorm

Most of the results shown are anchored in numbers. Numbers that have been used to compile statistics in one way or another for the purpose of extracting performance value.

In this article, I show how web results from my Joomla website can be retrieved and compiled. The website is multi-lingual and each language link has been analyzed in the same way using Googleś measurement tool "Page Speed Insights”. 

The purpose of the measurement is to get an overview of the general status of my Joomla website. 

The status branches out into 4 different types of basic measurement value in connection with 1. Mobile measurement value and 2. Computer measurement value - so a total of 8 measurements. 

The scoring scale used is 0-100. 

100 points is associated with the best measurement value. In order to get a complete overview, I have added all measurement values ​​in a Spreadsheet and then formatted the different values ​​according to specific color. By doing this, the data information becomes clearer.

The data information shows that there is potential for improvement around the measurement value called "1. Mobile Performance". 

The total average value around "Mobile Performance" is 67.53, which is on the low side. Some “Mobile Performance” links have also been highlighted in red because the metrics associated with these links are critically low.   

2. Mobile Accessibility has better metrics. Both individual measurement values ​​and average value. A score scale of 79.17 on average is rated "could be better" but is certainly nowhere near the value rated as critical. 

3. Mobile best practices are at a significantly higher level than Mobile Performance does. 87.35 on the point scale is classified as good. But even here there are a couple of critical link metrics that are red-marked and that should be addressed. 

4. Mobile SEO shows stable metrics. No links are marked red, everything is dominated by green and yellow field values. The average, 87 is good. 

5. Desktop Performance metrics are stable. 

For the most part, the Desktop performance field is dominated by green, which is associated with high scores. However, 2 critical red measurement values ​​stand out that should be addressed. In summary, based on the average measurement value of 89.32, the Desktop performance average value is classified as good.  

6. Desktop Accessibility is lower in measurement value and score scale. There are no critical measurement values, however, the field is dominated by blue and yellow measurement values ​​and green ones are missing. There is clear potential for improvement here, above all in the blue metrics. The average score reaches 75.57, which is classified as "could be better". 

7. Desktop Best Practices is the overall winner in the measurement. For the most part, the fields in Desktop best practices are dominated by green, which means high scores. 3 critical red-marked metrics are shown and these are tied to the same links that the previous red-marked metrics had. The red critical metrics are associated with links to the following countries: Liechtenstein, Austria and Switzerland. Despite this, the average measurement value amounts to 90.14, which is classified as perfect.

8. Desktop SEO is stable on high metrics that are yellow and green. No blue or red readings are displayed. The average measurement value amounts to 87 points, which is classified as good.

In summary, based on these measurements, it can be stated that certain measures should be fixed before others. Measured values ​​that are ***marked red*** should be analyzed and remedied. 

What you should be aware of as a Joomla web administrator is that achieving the measurement value of 100 points on all parameters is next to impossible and above all if the website is regularly updated. So if new content is published several times/week on a website then the metrics will also vary based on that. 

Therefore, the focus is on average value over time. 

And on the total mean value that includes all 8 measurement fields. In this case, it amounts to the overall average measurement value to 82.88 which is rated as good for a multi-lingual Joomla website. 

The purpose of choosing Joomla as a web system was that I knew that Joomla is at the forefront of SEO and that is exactly what the measurements with Page Speed ​​Insights also show - Mobile SEO 87/ 100 points, Desktop SEO 87/ 100 points. ***With high SEO scores, I know that my Joomla web content will most likely rank high in Google, which means that organic traffic/audience/readers are sent to the Joomla website from Google.

Publisher:

Karl-Johan Gyllenstorm

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Denna videon innehåller ett specifikt ämne som kan relateras till hemtjänst.

För att belysa ämnet används satir i kombination ett antal reflektionsfrågor i slutet på videon. Syftet med videon är endast att belysa det specifika ämnet för individer som kommer i kontakt med hemtjänst på ett eller annat sätt. Del av reflektionsfrågorna som visas i slutet på varje video är verklighetsförankarade genom nära anhöriga eller brukare.

Genom att belysa specifika ämne inom hemtjänst så skapas möjligheten till förbättring och utveckling. Inget direkt komersiellt intresse finns från utgivaren. Innehållet publiceras med stöd från Tryckfrihetsförordningen och Yttrandefrihetsgrundlagen. Alla rättigheter är reserverade och copyrightskyddade.

Publisher:

Karl-Johan Gyllenstorm - Sweden

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