Regardless of whether you share image files, pdf files, word documents, excel documents or another type of file, it cannot be ruled out that the more files that are shared, the greater the chance that seo will be positively affected.

Precisely for this reason, you should take advantage of this as a content creator.

Make sure the file name consists of your brand name, keyword, keyword combinations, or other input value that is relevant to the content you are sharing.  

No, do not duplicate the file names. Have unique file names, for example: 

name.pdf

name1.pdf

name2.pdf

name-default.pdf

name-order.pdf

name-contact.pdf

name-installing.pdf

name-invoice.pdf 

So collecting all the information on 1 PDF page is not to be advocated based on this context. 

Better seo effect is obtained if information is divided on several different pages in the same PDF, Word, Excel file etc. It can also be advantageous when sharing images to share the same image in several different colors or in different filtered image formats. And when sharing/ downloading, make sure all are downloaded to the visitor's device (mobile, computer, tablet). 

It is not unusual for web visitors to store their files in cloud services such as Google Drive, Apple Cloud, Outlook Drive, etc. and in such cases, an SEO synergy is created between the shared files that you provide and the search engines Google, Apple, Outlook. This is precisely why it is important as a content creator to name the files with names that are linked to brand, industry, person, etc. So, for example, if you market luxury ships, then you use luxury ships as part of the file name and not ice rink ;).

name.png

name1.png

name2.png

name3.png

name-light.png

name-dark.png

name-geodata.png

name-phonenumber.png

name-domainname.png

name-contactperson.png

name-QR-Code.png

Etc….

Of course, you don't want to spam the visitor with your files if and when the visitor chooses to download.

Everything must be within reasonable limits, of course. Use common sense and don't overdo it when sharing files. Being clear when sharing information in search engines will help you succeed with your seo. The clearer you are, the better results you can expect. It's logical, right? 

You do not want to make it difficult for your readers/ web visitors to find information, for example in a PDF file. Having said that, you might not want to create a PDF of 1000 pages when it could be compressed to 250 pages. It should be easy and functional to access the information in the files you share. 

Again, use the marketing/ seo techniques I describe above with reasonableness in mind when developing content for the web.

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm