By publishing images on a web page, information can be spread easily. In this article, you can learn about a marketing technique that can be used in connection with the publication of image content on a web page.

The marketing technique is very simple and can be effective when information needs to be spread quickly on a web page in several articles at the same time. As a reference I use my web page and an article that is published. 

In every article that I publish, there are standard images. These standard images are found in all my articles. The images are linked to a unique file name. These filenames are part of the image address itself. 

The blue arrow points to one of my “standard images” which published in all posts associated with content that has a geographic focus on the United States. 

The file name to this default image is:

https://gyllenstorm.joomla.com/images/Karl-Johan%20Gyllenstorm%20USA.png#joomlaImage://local-images/Karl-Johan%20Gyllenstorm%20USA.png?width=900&height=900 

Since this image is a part of all the articles on my website that have a geographical focus on the USA, it means that this particular image is exposed a lot in the organic traffic on the website. *Organic traffic = unique visitors/ readers. 

The image is indexed in the Googleś search engine and is associated with certain keywords that are found in every article that I have published and that have a geographic focus on the United States. Means that the image can be found, among other things, in the Googleś search engine under the "Images" tab. 

Now let's say we're going to run a marketing campaign that's focused on selling jeans. 

By first making a nice simple advertising image in the layout program Canva which could look like this:

And then change the image file name to the same name as the default image file (Karl-Johan%20Gyllenstorm%20USA.png) this creates the opportunity to replace/ exchange the existing standard image for the new advertising image. 

When the image file for the advertising image has been given the same name as the existing one, you choose to upload the image in the same directory by default the image is in (images). When this is done, the server/database will reflect that there is already an image with the same name, and in connection with this, the server/ database will ask if the new image should replace the old one? And in this example, the answer is YES, so the administrator chooses to click the YES button. And thus the existing standard image is replaced with the new one, which in this hypothetical example is linked to a marketing campaign around Jeans. 

Image directory name:

https://gyllenstorm.joomla.com/images/Karl-Johan%20Gyllenstorm%20USA.png#joomlaImage://local-images/Karl-Johan%20Gyllenstorm%20USA.png?width=900&height=900 

Depending on the server and web system, the server may deny that the new image with the same name is added to the directory because there is already one in the directory with that name. In that case, then changing the name of the existing image file that is already in the directory and after that you upload the new image file which is named with the same name as the default image has ie Karl-Johan%20Gyllenstorm%20USA.png

The effect of this implementation is to replace the existing standard image found in all articles geographically targeting the United States with the new one, which in this hypothetical example contains an advertising image with content associated with jeans. And thus advertising around Jeans can be done in all articles on the website that have a geographical focus on the USA quickly and easily.

With this technique, you don't have to change each web article one at a time, but the image content is changed in all articles automatically because the new image file has the same name as the existing image file. As well as because it is added/ uploaded in the same directory in which the existing image file resides.

Furthermore, this could be made even more effective from a marketing perspective by making the new image animated. Eg through a GIF image that shows several different images during a certain time interval. 

Of course, this marketing technique can also be used with video files and audio files or other files such as PDF etc.

So when building your web content, have this marketing technique as part of your strategy to spread information effectively through your web page. 

What should be considered when using this marketing technique is that the content of the articles is mixed with the content that the new image visualizes (jeans). From an SEO perspective, this can have a negative impact because the substance of the articles is mixed with other things, in this case a picture with jeans. So, for example, if the article is about a recipe for food and it is combined with an image that contains jeans, then the content becomes technically misleading from a search engine perspective and thus there is a risk of a deteriorated indexing/ ranking in search engines.

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm