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- Category: Digital Marketing
- Karl-Johan Gyllenstorm By
- Hits: 227
One website or several websites? Digital marketing strategy and seo development.
It is the content that is the value of a web page. It is not the domain name that is the direct value.
At the same time, it should not be denied that the domain name has some limited meaning in digital marketing and seo.
There are several different strategies in web development and digital marketing/ seo.
To name a few:
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The developer has a website that consists of a powerful web platform such as Wordpress, Joomla, Drupal. The website is operated under a main domain ie a domain with the extension .Com.
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The developer also has a number of other domain names with an ending other than .Com, e.g. .Org, .Net, .Eu, .Co.uk etc. These domain names are pointed to the main domain .Com. The purpose of owning multiple domain names is to plug holes in marketing in one way or another.
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Another strategy is to have a web page that consists of sub-pages where each web page has a unique language, eg English, French, German, Spanish etc. The purpose of this is to reach a wide international audience on the Internet.
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Technically, one and the same Joomla web page can be cloned (copied) on the same server but with the measure that the prefix in file configuration.php is changed in all copies. The result of this is that when content is published on the main web page, it is also published on the cloned web pages. The publicist thus has the opportunity to add unique meta data to the cloned content, to connect cloned content to another domain name with a different country orientation or to another niche name that is of importance based on the current industry orientation. Example: blue-cars200.es, yellow-cars300.de, red-cars400.fr.
We could somehow compare a website with a company.
A company that has no substance (income, a good product, service, customers, etc.) is a company that only consists of an empty shell and is thus completely worthless. The same is the case with a web page that has no content, it is completely useless and has no information to offer readers and search engines.
So, one web page that contains detailed information within the framework of a certain topic or niche is better than 10 low quality web pages. Again, one good profitable company is better than 10 registered companies that turn over $0/ year....
Quality comes before quantity on the internet.
You need to have some kind of information that is really good if you want to be on the top of the search engines. If you don't have something that is really good, then your information will be degraded in the search engines. I would say that producing low quality content is a waste of both time and energy. You can't fool the audience on the internet, they know what they're looking for and if you don't have the information, someone else will have it!
Of course, it is easier and more convenient to buy 10 domain names and point them to a web page than to create 100 web articles containing high unique quality information. Yes, it is easier to register 10 companies than to run 10 companies successfully?
In summary:
One high quality web page is much better from a digital marketing perspective than 10 low quality web pages. The content of the web page is the value itself, the domain name/s are secular.
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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
Learn more about Karl-Johan Gyllenstorm.
Age: 48
Weight: 106 kg
Length: 188 cm
Shoe Size: 46
Hair color: Brown
Body type: Athletic
Instagram: gyllenstorm_kj
Twitter: gyllenstorm_kj
Medium: kgyllenstorm
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