Banners/ online advertisements are something that is used extensively on web pages. It is used to highlight a message that contains special information that may have one or more different purposes.

Over the years that I've dabbled in digital marketing and seo, I've seen many banners that are completely wrong in design.

You use too many fonts, too many colors and have too much information in the banner so that it becomes difficult to interpret what the actual message really is.

It is an art to create a banner that contains a well-balanced amount of information and color and that thereby achieves a good effect from a digital marketing perspective.

What works on one web page may not work on another web page. Namely, the banner must match the website's theme and overall look. Precisely because of this, banner generators are not optimal to use because they usually have limitations in the design itself. 

When building your banner, use the following rules of thumb and guidelines: 

• Be clear about the purpose and message of the banner.

• Based on purpose and message - create a powerful headline in an appropriate font.

• Select a color (maximum three colors) that matches the theme of your web page.

• Use a high light color (deviant color) on text or on an image that you want to emphasize extra in the banner.

• Compress the banner's file size so that it loads quickly in different browsers.

• Consider whether the banner should contain a link or links, if YES publish the links in button format. Eg button format that contains the text buy now, I want to know more, read more, learn more, download, try for free, show offer …..

• Think about whether the banner should be time-limited, for example if you offer a product or service and whether this offer should be time-limited or limited to a certain number of buyers. By setting a time limit or number limit in the banner, a "hurry up" is created, which can lead to buyers making faster decisions that generate faster sales and faster income for the seller.

• Publish the banner at the right time on your website based on the banner's purpose and content. For example, don't publish a banner that contains marketing information about snow chains in the middle of summer. Very few people buy snow chains in the middle of summer.

• Try to create a kind of lure in the Banner, a lure that the audience cannot resist. Could be buy now and pay in 1 year, buy now and pay next time you buy (within given time frame requirements).

• Use Google Tag Manager to improve the marketing effect of the banner.

• Use fonts that are easy to read, such as arial, tahoma, verdana, anton, archive black, paytone one and more.

• Do not include too many messages/ information in the banner. The more messages the banner has, the greater the risk that the audience is not reached.

• Measure marketing results using Google Analytics.

• Set start time for publication and stop time for publication. Measure the marketing result between start and stop time. Evaluate the measurement result and adjust the information in the banner if necessary and publish again at the right time.

• Think about whether your banner should contain a QR code and, if so, how the QR code should work technically.

• Consider whether the banner should contain a call to action button and if so, in what color, size and place in the banner.

• Choose the color of the banner based on the age of the audience, choose the color of the banner based on the season.

• If you sell sweets or toys, consider using cartoon marketing techniques. This is a technique that consists of powerful colors and figures that attract the audience. High-resolution 3D figures can be downloaded for free on Pixabay

• Add an ALT information to the Banner that clearly tells Google what the banner contains for offer. Be sure to enter details in the ALT information, eg if it is a date offer, quantity limited offer, location limited offer.

• If you create a banner that you will use for advertising on Adwords, make sure that everything in the banner is balanced. Take the safe before the unsafe and do not labor with too many messages and too much information in the banner. Advertisers on Adwords pay/ click and an ad banner that is not balanced will probably only result in an expense and nothing else.

• Think about how you can share your banner, how you can get others to want to publish your banner on their website?. Back in the days (2019), I made a test version of this marketing/ seo technique. Like this. 

Some of the information in the points above may also be relevant when publishing an advertisement in newspapers, when creating a logo, when creating marketing decor on cars, buses, trucks, boats, poster columns, sidewalk speakers…  

Think about the general signal value of the banner/ logo/ ad... before you publish.

Think about what signal value a logo gets from the audience that contains a red warning triangle? There is really no right or wrong when creating and publishing banners/ logos/ advertisements, but there are guidelines and rules of thumb that creators create their content from. This is what separates experienced creators from inexperienced ones.   .      

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

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Karl-Johan Gyllenstorm