Not too infrequently, different online business models are built around making money from users/ audience in different ways.

Basically, it is about covering a need and a demand that the user/ audience has, while at the same time wanting the user to engage for a certain period of time before he or she gets what he/ she wants.

The longer the engagement lasts online, the greater the possibility that the user/ audience buys what covers the need.

Concrete examples of this could be:

• An internet user has a need to create a new logo. The Internet user finds an online service that offers this “free” of charge to the user. The user designs their logo in the online software, which takes about 1 hour. When the user downloads his logo, the software requires the owner who has the online service to pay for the logo that the user has designed. Since the user has spent 1 hour designing their logo and since it only costs $5, the user chooses to pay for the logo that the user has designed. This is a tactical approach to selling online. 1. Commitment is built up first, 2. the price is symbolic, 3. the user has invested his time in something and wants "currency for this". 

• Another classic example is dating apps and dating sites that cover the need to meet a love partner (which most singles have). Based on this, software has been developed where the user can swipe (browse) among profiles by moving their thumb in a certain direction on their mobile phone or with their computer mouse. In some dating apps, users can send messages, send hearts, etc. *Everything is tied around user engagement. And once the user finds what he/ she is looking for, the software owner demands payment. It could be that the user has to pay to be able to read a message that a matching single has sent, that the user has to pay to be able to contact another single on the dating site/ app. Just like in the previous example, it starts with a need, the software owner can offer a solution to the user's needs, but in order to get the solution, the user must first 1. Get involved and 2. Finally pay. 

• And NO, personally I don't pay on dating sites/ apps and YES I am single and if you are interested you can contact me on 08-55920699.

In fact, some online services build habitats with users.

Users who spend several hours every day in an online service run the risk of building a personal habitat that is tied to the software that the user uses. For the software developer, it is about producing a software where a certain part of product psychology has been used in combination with digital marketing technology. Again, it all starts with commitment. Keep that in mind :). 

How do you build commitment online?

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

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Karl-Johan Gyllenstorm