By publishing images on a web page, information can be spread easily. In this article, you can learn about a marketing technique that can be used in connection with the publication of image content on a web page.

The marketing technique is very simple and can be effective when information needs to be spread quickly on a web page in several articles at the same time. As a reference I use my web page and an article that is published. 

In every article that I publish, there are standard images. These standard images are found in all my articles. The images are linked to a unique file name. These filenames are part of the image address itself. 

The blue arrow points to one of my “standard images” which published in all posts associated with content that has a geographic focus on the United States. 

The file name to this default image is:

https://gyllenstorm.joomla.com/images/Karl-Johan%20Gyllenstorm%20USA.png#joomlaImage://local-images/Karl-Johan%20Gyllenstorm%20USA.png?width=900&height=900 

Since this image is a part of all the articles on my website that have a geographical focus on the USA, it means that this particular image is exposed a lot in the organic traffic on the website. *Organic traffic = unique visitors/ readers. 

The image is indexed in the Googleś search engine and is associated with certain keywords that are found in every article that I have published and that have a geographic focus on the United States. Means that the image can be found, among other things, in the Googleś search engine under the "Images" tab. 

Now let's say we're going to run a marketing campaign that's focused on selling jeans. 

By first making a nice simple advertising image in the layout program Canva which could look like this:

And then change the image file name to the same name as the default image file (Karl-Johan%20Gyllenstorm%20USA.png) this creates the opportunity to replace/ exchange the existing standard image for the new advertising image. 

When the image file for the advertising image has been given the same name as the existing one, you choose to upload the image in the same directory by default the image is in (images). When this is done, the server/database will reflect that there is already an image with the same name, and in connection with this, the server/ database will ask if the new image should replace the old one? And in this example, the answer is YES, so the administrator chooses to click the YES button. And thus the existing standard image is replaced with the new one, which in this hypothetical example is linked to a marketing campaign around Jeans. 

Image directory name:

https://gyllenstorm.joomla.com/images/Karl-Johan%20Gyllenstorm%20USA.png#joomlaImage://local-images/Karl-Johan%20Gyllenstorm%20USA.png?width=900&height=900 

Depending on the server and web system, the server may deny that the new image with the same name is added to the directory because there is already one in the directory with that name. In that case, then changing the name of the existing image file that is already in the directory and after that you upload the new image file which is named with the same name as the default image has ie Karl-Johan%20Gyllenstorm%20USA.png

The effect of this implementation is to replace the existing standard image found in all articles geographically targeting the United States with the new one, which in this hypothetical example contains an advertising image with content associated with jeans. And thus advertising around Jeans can be done in all articles on the website that have a geographical focus on the USA quickly and easily.

With this technique, you don't have to change each web article one at a time, but the image content is changed in all articles automatically because the new image file has the same name as the existing image file. As well as because it is added/ uploaded in the same directory in which the existing image file resides.

Furthermore, this could be made even more effective from a marketing perspective by making the new image animated. Eg through a GIF image that shows several different images during a certain time interval. 

Of course, this marketing technique can also be used with video files and audio files or other files such as PDF etc.

So when building your web content, have this marketing technique as part of your strategy to spread information effectively through your web page. 

What should be considered when using this marketing technique is that the content of the articles is mixed with the content that the new image visualizes (jeans). From an SEO perspective, this can have a negative impact because the substance of the articles is mixed with other things, in this case a picture with jeans. So, for example, if the article is about a recipe for food and it is combined with an image that contains jeans, then the content becomes technically misleading from a search engine perspective and thus there is a risk of a deteriorated indexing/ ranking in search engines.

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm

Regardless of whether you share image files, pdf files, word documents, excel documents or another type of file, it cannot be ruled out that the more files that are shared, the greater the chance that seo will be positively affected.

Precisely for this reason, you should take advantage of this as a content creator.

Make sure the file name consists of your brand name, keyword, keyword combinations, or other input value that is relevant to the content you are sharing.  

No, do not duplicate the file names. Have unique file names, for example: 

name.pdf

name1.pdf

name2.pdf

name-default.pdf

name-order.pdf

name-contact.pdf

name-installing.pdf

name-invoice.pdf 

So collecting all the information on 1 PDF page is not to be advocated based on this context. 

Better seo effect is obtained if information is divided on several different pages in the same PDF, Word, Excel file etc. It can also be advantageous when sharing images to share the same image in several different colors or in different filtered image formats. And when sharing/ downloading, make sure all are downloaded to the visitor's device (mobile, computer, tablet). 

It is not unusual for web visitors to store their files in cloud services such as Google Drive, Apple Cloud, Outlook Drive, etc. and in such cases, an SEO synergy is created between the shared files that you provide and the search engines Google, Apple, Outlook. This is precisely why it is important as a content creator to name the files with names that are linked to brand, industry, person, etc. So, for example, if you market luxury ships, then you use luxury ships as part of the file name and not ice rink ;).

name.png

name1.png

name2.png

name3.png

name-light.png

name-dark.png

name-geodata.png

name-phonenumber.png

name-domainname.png

name-contactperson.png

name-QR-Code.png

Etc….

Of course, you don't want to spam the visitor with your files if and when the visitor chooses to download.

Everything must be within reasonable limits, of course. Use common sense and don't overdo it when sharing files. Being clear when sharing information in search engines will help you succeed with your seo. The clearer you are, the better results you can expect. It's logical, right? 

You do not want to make it difficult for your readers/ web visitors to find information, for example in a PDF file. Having said that, you might not want to create a PDF of 1000 pages when it could be compressed to 250 pages. It should be easy and functional to access the information in the files you share. 

Again, use the marketing/ seo techniques I describe above with reasonableness in mind when developing content for the web.

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm

In one of my previous articles I wrote about user data and this article will also be to some extent about user data in the context of email handling. 

Digital marketers often want to be able to measure email campaigns (in London?). You want to be able to measure: 

• How many people have opened their email. 

• You want to be able to measure how many people have clicked on a link in the email. 

• You want to be able to measure when the email was opened and where (location). 

• You want to be able to measure what kind of browser the recipient is using.

• You want to be able to measure which internet provider does the recipient have.

• Recipientś IP address etc.

In short, you want to be able to measure everything that is of importance for the set objectives in an email campaign. 

This can be done with tailored tools such as Aweber and Mailchimp, but it can also be done by inserting a so-called pixel tracker into the email.

A pixel tracker is an image that contains data features. Data functions that are created to be able to measure different things. When a recipient opens the email in (London?), their email provider requests the image from the server, which sends back information to the sender. The image is in the size format 1x1 pixel and is white, i.e. completely invisible. The recipient does not see it. 

Of course, all recipient data in connection with an email campaign is more or less of interest to the marketer in (London?). 

The information provides an indication of whether or not the marketer's market research and marketing campaign is being carried out correctly. At the same time, the marketer can benefit from the basis in other campaigns at a later stage as well. Information is valuable. And valuable information can be obtained from an email address that belongs to a recipent, Google Analytics, etc. 

Email marketers often talk about conversion rates. 

Conversion rate in such a context could mean that you want to measure how many people have opened an email. For example, if an email is sent to 1,000 recipients and 300 open it, the “conversion rate” is 30%. 

As a rule, the conversion rate is quite low with e-mail marketing. 

This is because emails get stuck in junk filters, the recipient's email is no longer relevant, the email address is misspelled, the recipients do not read their emails actively/ regularly, etc. Despite this, email marketing is one of the most effective elements of digital marketing in London?. 

So where does the marketer get email addresses that can be used in e-mail campaigns?

Usually these are obtained via online newsletters, subscriptions, discount offers, shops etc. where the e-mail recipient has registered his e-mail address and has thus given permission and consent to it being used in email campaigns of “various kinds”. 

I also know that some people use email tracking in connection with job seekers and in such contexts are sent to email addresses that the employer has referred to in recruitment advertisements. 

Some email clients filter out the pixel tracker automatically and in some email clients the user can set whether they want the function to be active or not. For example in Gmail.

As a default setting in Gmail, external images are always accepted (pixel trackers is accepted). 

So email trackerś can have several different functions, depending on how the developer has chosen to code their email pixel tracker. Of course, there is another side to this coin as well and that is the side that includes user security on the internet. 

For one digital marketing scenario could very well play out as follows: 

Give to get......

The recipient is interested in a certain kind of information and in connection with that he starts subscribing to a newsletter. In the subscription, it appears in the terms and conditions that the recipient's email may be used at a later stage in connection with campaigns etc. The recipient does not bother to read all the terms and conditions, and suddenly the recipient receives emails containing pixel trackers, which can mean in concrete terms that the recipient becomes tracked in different ways. 

This is email marketing, and now you're probably starting to understand why it's one of the heavier elements of digital marketing. 

If you want to avoid becoming a victim of pixel trackers, you should change your email address often, use email clients that filter out pixel trackers. 

Back to job applications. 

Yes, pixel trackers are used by recruitment companies as well, and by employers who recruit. Employers want to know everything about the possible new work capacity at an early stage, and the employer gets part of the answer through pixel trackerś that they use themselves or through a contracted recruitment company.

Pixel trackers can be used for many different purposes.

So in summary, I hope you have gained insight into how email marketing is carried out and in this how pixel trackers are used and how they can be used for different purposes.

"The recipient's email address is used to influence the recipient in various ways. This is based on the purpose and objectives of the marketing campaign.”

Other articles:

• Network Analysis
• Email marketing - How to send cold inquiries quickly, free and easily. (Luxembourg?)
• User data a part of the digital marketing analysis and product development. “The user wanted one thing and got it plus lots of other things that were not originally requested, and payed for it?”
• 3D Software Box Generator - Generates 3D Images in HD Format.
• Search engines provide answers to questions (in Switzerland?) that users ask, therefore questions are relevant in seo. This is how I use my seo question generator.

Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm

Contact:

Karl-Johan Gyllenstorm