There are extremely many different ways to use to drive traffic to a website/blog. In this article, I will describe how you can very easily promote your blog, website, social media account, etc. through your Wi-Fi network and thereby increase the organic traffic to the website/blog. 

The basic implementation is very simple and it is carried out by naming the wifi network to the domain name (url) that is used/linked to your website or blog. Once this is done, the wifi network's name (SSID) is exposed in public places such as: cafes, restaurants, shopping centers, etc. in order to attract interested parties/audiences/readers. 

In the first place, you only want to expose the domain name in order for people to memorize the domain name. And secondly, you want curiosity to take over among those who have seen the domain name, which in the best case leads to them visiting the website/blog and taking part in the information that is there.

This marketing technique can be done in bulk format. 

In other words, the contractor can use several different mobile routers that are placed in several different places that are specifically selected based on the purpose of the website/blog. For example, if you have a website that sells boat accessories, this marketing method can be advantageous to carry out in harbor areas when there are many boat guests. 

A more advanced method is to offer free wifi connection and in connection with that show a "landing web page" which contains specific information based on purpose. Some more expensive routers have this function/ability built into the hardware.

There are good opportunities to administer larger Wi-Fi networks, i.e. a network that contains several active routers in several different geographical locations. Such a composition can be controlled through an installed application in a mobile phone. 

That is, you can control several routers from one application. Means that you can change the Wi-Fi network name (SSID) of a router or several routers through the application in the mobile phone. This of course opens the door to promoting one or more domain names in one or more routers. Economically, it is a relatively expensive way to use. A mobile router with good range including internet subscription is expensive. A variant on a smaller scale is to use the mobile phone, and through this publish the Wi-Fi network's name (SSID) in connection with visiting public places where there are many people.

To get economy in this, some people choose to rent out name space in a router that has good exposure. And in such a case, the time for capital investment for router including internet subscription versus "break even" can be anything from a couple of months to a year. 

The goal is to be seen in the right place, at the right time and to do it in several different ways to permeate all different public channels at the same time. 

Back to my above marine example. 

Each year in Monaco, larger exclusive yacht fairs are coordinated. Means that one of the larger target groups in this context is comprised of people interested in boats. At this point, it is ingenious to supplement marine online marketing by exposing a domain name in one or more routers with longer range in the port area of ​​Monaco. This could lead to a certain part of the target group memorizing the domain name/(names) and in the best case being converted to unique visitors/"organic traffic" which in turn can lead to orders, purchases, increased customer base and more. 

Big things start small.

It is of course tactical to execute this marketing model on a smaller scale first. Eg by sharing/publishing a Wi-Fi network name (SSID) in their mobile phone. 

Personally, I use two networks. One that is stationed at my home, as well as the one that I have on my mobile phone. I have no commercial purpose with my website, my purpose is to inspire audiences/readers through published information which is mostly comprised of different kinds of marketing techniques. 

Of course, you can name (SSID) the wifi network name with something other than one domain name, tex Insta @kjg.007 or something else based on purpose.

If you choose to use a domain name, aim to use a domain name that is not too long. 

The name must attract a certain amount of attention, be easy to remember and be suitable based on the industry, niche, etc. In my case, I have chosen to point/direct the traffic coming from gyllenstorm.com to my Joomla website. This is because the Joomla website is created in a subdomain. 

The technical term for pointing/directing a domain name is “301”. 

So if you have an active platform on Instagram, Twitter, Wordpress, Blogger etc that is not linked to a domain name then you can you buy a domain name and report to the domain name provider that you want to do a 301, in which case you enter your existing platform URL (https://instagram.com/kjg.007 ?) to the domain name provider. 

Pointing a domain name (301) and getting it activated can take a varying amount of time depending on several different technical internet factors. Everything from it being activated immediately to several days before it is activated. Ask your provider for the exact time frame for 301 activation in connection with domain name purchase and pointing.

The marketing method can be used for competitive purposes. 

Hypothetically, for example, if a restaurant sells a beer for 10 dollars, the competitor can place a router near the restaurant and name its SSID with its restaurant name and a beer for 5 dollars - eg "Fatfood-1Beer-5USD"....etc.

Example explanation:

Hypothetical restaurant name: Fatfood 

Product offer: A beer

Price: $5   

There are several possibilities regarding different types of execution with this marketing technique and it must of course be carried out over a longer period of time and preferably together with other marketing techniques at the same time. The marketing technique through a unique SSID could be carried out, for example, by a person in Sweden who has placed his router in another country, for example Switzerland, etc. concretely means that the "game plan" for this marketing method which is carried out by naming the SSID with a domain name or other unique name is very large.

The word/name is freely used in Sweden.

Within the framework of "reasonableness" in combination with common sense, the word and the text have always been free to use in Sweden. *Generally, you do not need permission to write, publish or speak. Legal support for this can be found, among other things, in the freedom of expression basis and i freedom of the press regulation. 

Note that the corresponding legislation may look different in other countries and what applies there should of course always followed. 

So if the marketing method through unique SSID is performed between 2 or more countries, check the legislation first before implementation.

Publisher:

Karl-Johan Gyllenstorm - United Kingdom

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