You've probably seen it on various websites, local amateur scrappy digital marketing.

Content consisting of less than 300 words, non-qualitative fact-based information, deficiencies in link building and metadata linked to the content. It is a fact that owners of websites and product owners do not have the knowledge of how content should be created. 

But it's never too late to learn and over time most people get better at what they do. In this article I will tell you how I create my content for the web and in this from a digital marketing perspective.

I start by creating my content in a Google Doc. I create the content in my language, i.e. Swedish in the first stage. I base the content either on facts that already exist or on measurements and tests that are well established. The content that is created contains at least 300 words where some of the words are associated with selected keywords which in turn are linked to the target website/ websites.

The content is created systematically and consists of headings (h1, h2, h3 etc) as well as metadata such as meta description, meta keywords, Open graph content and related back links (links to other articles that I have written that are within the same niche.) Other date, time, place, longitude - latitude, name of the writer, estimated time to read the article, definition of content, copyright information, schema, contact information. The content's primary purpose is primarily to clarify for Google what the content is, this because the content's purpose is to be placed/ indexed in the right place in Google. With this said and written, never create content that is unclear and that makes Google have to guess what kind of content is published and where in the search engine it should be indexed. Be clear in your content.  

You can never be too clear in your content, an example of this is the information that I enter at the end of my articles which includes my height, shoe size and more..details that are actually totally irrelevant but at the same time send an indication to Google that the content is created by Karl-Johan Gyllenstorm, the indication becomes clear to Google because I use the same kind of information at the end of every article I create. Somewhere this has to do with machine learning and algorithms.

When my content is ready in the Google Doc, the next step comes.

Steps that include link building and link manipulation as well as translation of original language into international languages. Content gets a better seo effect if the content is in several different languages ​​and if the content is indexed in several countries on Google than in just one country. That is why I mostly publish in several different languages. It's about building a broad audience in Google. 

If you have some knowledge in seo, you are probably thinking along the lines of how keyword marketing should be structured if one and the same content is created and published in several different languages, for example, in English, Spanish, German, French, Portuguese, Danish, etc.

Usually, digital marketing content is produced with the aim of selling something.

What is to be sold is usually found on a specific web page that can consist of a check out, order form, etc. This page often has a translation function that either translates the web page automatically based on the country the web visitor comes from, or that the web visitor can choose to translate the web page via Google Chrome auto translate. Regardless, the link to this specific web page containing the main product will be interlaced with images and keywords found in the international content created from the original content in Google Doc.

This makes it clear to search spiders that the content is associated with the web page containing the main product and with the relevant keywords in different language formats.

Google consists of several different search engines, search engines with different country orientations Google.se, Google.dk, Google.com, Google.fr .... So if you write a content in French then it is most likely and logical that this will be indexed on Google.fr. 

Of course, I add my content to Google Search Console and Bing Webmaster Tools to speed up indexing and crawling of my web content. 

You probably think that translating content is tedious and difficult, but it is not. This is where Google Docs show the right side to seo geekś. By using Google Docs, you can easily translate content. Under the tools tab in Google Docs is the translation function - just select the language you want to translate your content into.

Link building and link manipulation.

There are several different types of techniques that can be used here. The most common and probably the most used is to link one or more keywords to the product's main page. By using this link method, you hide the link behind text or an image. 

Another variant is to make the link visible in the web content and in such a case the link is published in the web content e.g. https://……. The link has the same path as appears in the link text, i.e https://……. 

The next variation on link building is to make the link visible but with a different path in the link text in order to boost keyword marketing in search engines. Ex https://…… is specified in the textual content but the path of the link is https://keywords…..

The link building method above can also be mirrored and in that case used https://keywords….i as visible in the text content but the link path is https://….. 

On a larger scale for link building, any of the link building methods listed above can be performed in a Google Spreadsheet. By scaling up, a different seo effect is obtained. 

Example: 

Keyword variations linked to web page/main page related to selected keyword/ keyword combination:

All keywords are linked to the "main site". When all keywords are linked, the document is published publicly and thus made available for crawling and indexing.

Next example

Links are built that contain selected keyword/ keywords/ keyword combinations. The path of the links goes to one and the same main website, i.e https://gyllenstorm.joomla.com . 

Next example

Example of link building that contains the main link with selected keywords and country orientation. Country-specific links are paired with content that is in the same language, i.e. links that contain /sv are paired with content that is in Swedish, etc.

There are several link building methods to use to improve your seo.

The methods I describe above can also be converted, i.e. where you intertwine keywords with industry, place/ city/ region/ product name etc. 

With all kinds of link building, you should be a little careful about scaling up to massive numbers quickly because this can be interpreted as spam in such a case. Link building must be done systematically and slowly. 

If you choose to build links in Google Spreadsheet and if you choose to publish your documents publicly, you can speed up crawling/ indexing of the content by:

Add the link for your Google spreadsheet in Ping o Matic. If you need to add links in bulk format then you can make use of WM Mass Ping Tool instead of Ping o Matic.

Go to Google Page Speed test and ask Google to analyze your Google Spreadsheet link.

Finally, when you have your content ready. Publish it on your website (Wordpress, Joomla?) and preferably under a main domain ie .Com.

I would like to add that there is nothing wrong with only publishing content at the local level. It all depends on what your purpose is with your content. But I would probably say that if you use Google Adwords today (pay for advertising online), then I think you should consider using the publishing technique / digital marketing technique that I stated above. Don't forget to add both https:// links and https://www. links in your Google Search Console. And be sure that your links are secure, i.e. that they contain s at the end of the http path http(s) - s stands for secure link.

Summary: 

1. Create content in Google Docs.

2. Translate your Google Docs content into multiple languages.

3. Build links through the techniques I show above.

4. Publish your Google spreadsheets publicly.

5. Speed ​​up indexing/ crawling by sending Pingś and by asking Google to analyze/ measure the content in Page speed insights.

6. Publish the content on your website which is preferably a Wordpress or Joomla website linked to a .com main domain.

7. Add your website links in Google search console and in Bing Webmaster tools.

8. For traffic to your links, share your links in social media, forums etc.

Other articles:

• A Unique Back Linking Tool With Several Powerful Features!
• Email Pixel Trackerś - Measurement and Conversion Rate (in London?).
• Email marketing - How to send cold inquiries quickly, free and easily. (Luxembourg?)
• Social Media Profile Image That Pop And Blend (in New York?)
• Embedding Content - Affiliate Marketing Techniques and Drop Shipping.
• To sync a Google spreadsheet with several other spreadsheets in the same series and at the same time have unique colors for each data value in each sheet.
• Rig a Wordpress Blog Network in order to improve and rationalize seo in Liechtenstein.
• Seo value is tied to specific keywords.
• The art of creating a balanced banner.
• Upcoming development and optimization of powerful search engines?
• Vcard - Electronic business card for SEO success (New York?)
• Email marketing - How to send cold inquiries quickly, free and easily. (Luxembourg?)

Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm

Contact:

Karl-Johan Gyllenstorm