In one of my previous articles I wrote about user data and this article will also be to some extent about user data in the context of email handling. 

Digital marketers often want to be able to measure email campaigns (in London?). You want to be able to measure: 

• How many people have opened their email. 

• You want to be able to measure how many people have clicked on a link in the email. 

• You want to be able to measure when the email was opened and where (location). 

• You want to be able to measure what kind of browser the recipient is using.

• You want to be able to measure which internet provider does the recipient have.

• Recipientś IP address etc.

In short, you want to be able to measure everything that is of importance for the set objectives in an email campaign. 

This can be done with tailored tools such as Aweber and Mailchimp, but it can also be done by inserting a so-called pixel tracker into the email.

A pixel tracker is an image that contains data features. Data functions that are created to be able to measure different things. When a recipient opens the email in (London?), their email provider requests the image from the server, which sends back information to the sender. The image is in the size format 1x1 pixel and is white, i.e. completely invisible. The recipient does not see it. 

Of course, all recipient data in connection with an email campaign is more or less of interest to the marketer in (London?). 

The information provides an indication of whether or not the marketer's market research and marketing campaign is being carried out correctly. At the same time, the marketer can benefit from the basis in other campaigns at a later stage as well. Information is valuable. And valuable information can be obtained from an email address that belongs to a recipent, Google Analytics, etc. 

Email marketers often talk about conversion rates. 

Conversion rate in such a context could mean that you want to measure how many people have opened an email. For example, if an email is sent to 1,000 recipients and 300 open it, the “conversion rate” is 30%. 

As a rule, the conversion rate is quite low with e-mail marketing. 

This is because emails get stuck in junk filters, the recipient's email is no longer relevant, the email address is misspelled, the recipients do not read their emails actively/ regularly, etc. Despite this, email marketing is one of the most effective elements of digital marketing in London?. 

So where does the marketer get email addresses that can be used in e-mail campaigns?

Usually these are obtained via online newsletters, subscriptions, discount offers, shops etc. where the e-mail recipient has registered his e-mail address and has thus given permission and consent to it being used in email campaigns of “various kinds”. 

I also know that some people use email tracking in connection with job seekers and in such contexts are sent to email addresses that the employer has referred to in recruitment advertisements. 

Some email clients filter out the pixel tracker automatically and in some email clients the user can set whether they want the function to be active or not. For example in Gmail.

As a default setting in Gmail, external images are always accepted (pixel trackers is accepted). 

So email trackerś can have several different functions, depending on how the developer has chosen to code their email pixel tracker. Of course, there is another side to this coin as well and that is the side that includes user security on the internet. 

For one digital marketing scenario could very well play out as follows: 

Give to get......

The recipient is interested in a certain kind of information and in connection with that he starts subscribing to a newsletter. In the subscription, it appears in the terms and conditions that the recipient's email may be used at a later stage in connection with campaigns etc. The recipient does not bother to read all the terms and conditions, and suddenly the recipient receives emails containing pixel trackers, which can mean in concrete terms that the recipient becomes tracked in different ways. 

This is email marketing, and now you're probably starting to understand why it's one of the heavier elements of digital marketing. 

If you want to avoid becoming a victim of pixel trackers, you should change your email address often, use email clients that filter out pixel trackers. 

Back to job applications. 

Yes, pixel trackers are used by recruitment companies as well, and by employers who recruit. Employers want to know everything about the possible new work capacity at an early stage, and the employer gets part of the answer through pixel trackerś that they use themselves or through a contracted recruitment company.

Pixel trackers can be used for many different purposes.

So in summary, I hope you have gained insight into how email marketing is carried out and in this how pixel trackers are used and how they can be used for different purposes.

"The recipient's email address is used to influence the recipient in various ways. This is based on the purpose and objectives of the marketing campaign.”

Other articles:

• Network Analysis
• Email marketing - How to send cold inquiries quickly, free and easily. (Luxembourg?)
• User data a part of the digital marketing analysis and product development. “The user wanted one thing and got it plus lots of other things that were not originally requested, and payed for it?”
• 3D Software Box Generator - Generates 3D Images in HD Format.
• Search engines provide answers to questions (in Switzerland?) that users ask, therefore questions are relevant in seo. This is how I use my seo question generator.

Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

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Karl-Johan Gyllenstorm