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- Details
- Kategorie: Marketing analysis
- Karl-Johan Gyllenstorm By
- Zugriffe: 1102
Only when measurements are made of the Joomla 5.0 website - The "actual status" is displayed!
Most of the results shown are anchored in numbers. Numbers that have been used to compile statistics in one way or another for the purpose of extracting performance value.
In this article, I show how web results from my Joomla website can be retrieved and compiled. The website is multi-lingual and each language link has been analyzed in the same way using Googleś measurement tool "Page Speed Insights”.
The purpose of the measurement is to get an overview of the general status of my Joomla website.
The status branches out into 4 different types of basic measurement value in connection with 1. Mobile measurement value and 2. Computer measurement value - so a total of 8 measurements.
The scoring scale used is 0-100.
100 points is associated with the best measurement value. In order to get a complete overview, I have added all measurement values in a Spreadsheet and then formatted the different values according to specific color. By doing this, the data information becomes clearer.
The data information shows that there is potential for improvement around the measurement value called "1. Mobile Performance".
The total average value around "Mobile Performance" is 67.53, which is on the low side. Some “Mobile Performance” links have also been highlighted in red because the metrics associated with these links are critically low.
2. Mobile Accessibility has better metrics. Both individual measurement values and average value. A score scale of 79.17 on average is rated "could be better" but is certainly nowhere near the value rated as critical.
3. Mobile best practices are at a significantly higher level than Mobile Performance does. 87.35 on the point scale is classified as good. But even here there are a couple of critical link metrics that are red-marked and that should be addressed.
4. Mobile SEO shows stable metrics. No links are marked red, everything is dominated by green and yellow field values. The average, 87 is good.
5. Desktop Performance metrics are stable.
For the most part, the Desktop performance field is dominated by green, which is associated with high scores. However, 2 critical red measurement values stand out that should be addressed. In summary, based on the average measurement value of 89.32, the Desktop performance average value is classified as good.
6. Desktop Accessibility is lower in measurement value and score scale. There are no critical measurement values, however, the field is dominated by blue and yellow measurement values and green ones are missing. There is clear potential for improvement here, above all in the blue metrics. The average score reaches 75.57, which is classified as "could be better".
7. Desktop Best Practices is the overall winner in the measurement. For the most part, the fields in Desktop best practices are dominated by green, which means high scores. 3 critical red-marked metrics are shown and these are tied to the same links that the previous red-marked metrics had. The red critical metrics are associated with links to the following countries: Liechtenstein, Austria and Switzerland. Despite this, the average measurement value amounts to 90.14, which is classified as perfect.
8. Desktop SEO is stable on high metrics that are yellow and green. No blue or red readings are displayed. The average measurement value amounts to 87 points, which is classified as good.
In summary, based on these measurements, it can be stated that certain measures should be fixed before others. Measured values that are ***marked red*** should be analyzed and remedied.
What you should be aware of as a Joomla web administrator is that achieving the measurement value of 100 points on all parameters is next to impossible and above all if the website is regularly updated. So if new content is published several times/week on a website then the metrics will also vary based on that.
Therefore, the focus is on average value over time.
And on the total mean value that includes all 8 measurement fields. In this case, it amounts to the overall average measurement value to 82.88 which is rated as good for a multi-lingual Joomla website.
The purpose of choosing Joomla as a web system was that I knew that Joomla is at the forefront of SEO and that is exactly what the measurements with Page Speed Insights also show - Mobile SEO 87/ 100 points, Desktop SEO 87/ 100 points. ***With high SEO scores, I know that my Joomla web content will most likely rank high in Google, which means that organic traffic/audience/readers are sent to the Joomla website from Google.
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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.” |
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