Geo data is an area within digital marketing that is particularly interesting. This is because you want to reach the right audience and in this often linked to a special geographical location. The geographic location can be a country, a city, etc. 

When it comes to my Joomla website, which is built with multi-language features that can be linked to several different countries, it is of course important that visitors to the website are guided to use the website correctly in order to be able to take part in the information that I publish. 

On my website there are several articles in several different languages. So if the webpage is visited by a reader from Hamilton, I want articles focused on New Zealand to be displayed.

By asking the visitor about their geographical location, I can also guide the visitor in the right direction if consent is given. Everything is done easily and smoothly through a code function that integrates with the web visitor's browser (it's not "rocket research"). 

The code function does not make my Joomla website noticeably heavier, nor does it load the server in an abnormal way, which could impair my website's seo. Everything works very well and it is easy to implement this setup in most web systems that digital marketers use. 

What does the feature look like on the front page of the website?

The image shows the function at the top right of the website. A short text says “Hello visitors from Stockholm, Sweden!” Followed by the text: “Your place….”Followed by the text: "Confirm your location and select flag". 

It is precisely this that guides the web visitor/audience into the right channel on the web page. 

In mobile browsers, the function is displayed as follows:

Phase 1, Note that the web visitor is asked for consent to the website wanting to know the visitor's geographic location. *Consent is required from the visitor in order to determine the visitor's geographic location. 

If no consent is given, then the visitor's geographic location is not displayed on the web page.

Phase 2, the web page asks for the visitor's location, either the exact location or the approximate one. Here, too, consent is required from the web visitor. 

Phase 3, and upon consent, the visitor's country and city are displayed. Which indicates to the web visitor that the Swedish flag should be selected. 

And if the web visitor selects the Swedish flag, then the web page displays Swedish informative articles.

Depending on the type of browser the visitor uses: Google Chrome, Safari, Mozilla Firefox, etc., this geo-function is displayed but with a different layout depending on the type of browser used by the visitor.

So what are the disadvantages of installing this geo-feature on a website?

Some web visitors who are not faithful readers may be annoyed by having to state their geographic location in order to access the web page's information correctly. This can result in such web visitors leaving the website and thus the website owner loses a web visitor, thus deteriorating the website's organic traffic.

So when it comes to the geo function, the web developer has to weigh "pears against apples" and in this ask himself the question "can the geo function add more positive experience to the website than negative"?

This of course depends on how the website is created and whether it is multilingual or not. For my part, I only see advantages in using the geo function on the website. And in my assessment, the seo parameter is of course included. Being able to give the audience/readers the right information quickly is important. And this geo feature helps with that on my site.

The Geo feature is cut and dried for digital marketing and for content distribution on the web in a Joomla system. With commercial orientation or non-commercial orientation. 

Small tweaks of the right kind make your website more powerful and that leads to more readers and an increased audience. The Geo Function is one of the tweaks you might want to implement on your website?

If you want this kind of geo-feature that I describe on your site, come back to this article in a while. Bookmark this article in your browser then it will be easier to find your way back. I will publish the geo function for download in the future.

The Geo feature has nothing to do with Google Translate. Google Translate is something else entirely.

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Most of the results shown are anchored in numbers. Numbers that have been used to compile statistics in one way or another for the purpose of extracting performance value.

In this article, I show how web results from my Joomla website can be retrieved and compiled. The website is multi-lingual and each language link has been analyzed in the same way using Googleś measurement tool "Page Speed Insights”. 

The purpose of the measurement is to get an overview of the general status of my Joomla website. 

The status branches out into 4 different types of basic measurement value in connection with 1. Mobile measurement value and 2. Computer measurement value - so a total of 8 measurements. 

The scoring scale used is 0-100. 

100 points is associated with the best measurement value. In order to get a complete overview, I have added all measurement values ​​in a Spreadsheet and then formatted the different values ​​according to specific color. By doing this, the data information becomes clearer.

The data information shows that there is potential for improvement around the measurement value called "1. Mobile Performance". 

The total average value around "Mobile Performance" is 67.53, which is on the low side. Some “Mobile Performance” links have also been highlighted in red because the metrics associated with these links are critically low.   

2. Mobile Accessibility has better metrics. Both individual measurement values ​​and average value. A score scale of 79.17 on average is rated "could be better" but is certainly nowhere near the value rated as critical. 

3. Mobile best practices are at a significantly higher level than Mobile Performance does. 87.35 on the point scale is classified as good. But even here there are a couple of critical link metrics that are red-marked and that should be addressed. 

4. Mobile SEO shows stable metrics. No links are marked red, everything is dominated by green and yellow field values. The average, 87 is good. 

5. Desktop Performance metrics are stable. 

For the most part, the Desktop performance field is dominated by green, which is associated with high scores. However, 2 critical red measurement values ​​stand out that should be addressed. In summary, based on the average measurement value of 89.32, the Desktop performance average value is classified as good.  

6. Desktop Accessibility is lower in measurement value and score scale. There are no critical measurement values, however, the field is dominated by blue and yellow measurement values ​​and green ones are missing. There is clear potential for improvement here, above all in the blue metrics. The average score reaches 75.57, which is classified as "could be better". 

7. Desktop Best Practices is the overall winner in the measurement. For the most part, the fields in Desktop best practices are dominated by green, which means high scores. 3 critical red-marked metrics are shown and these are tied to the same links that the previous red-marked metrics had. The red critical metrics are associated with links to the following countries: Liechtenstein, Austria and Switzerland. Despite this, the average measurement value amounts to 90.14, which is classified as perfect.

8. Desktop SEO is stable on high metrics that are yellow and green. No blue or red readings are displayed. The average measurement value amounts to 87 points, which is classified as good.

In summary, based on these measurements, it can be stated that certain measures should be fixed before others. Measured values ​​that are ***marked red*** should be analyzed and remedied. 

What you should be aware of as a Joomla web administrator is that achieving the measurement value of 100 points on all parameters is next to impossible and above all if the website is regularly updated. So if new content is published several times/week on a website then the metrics will also vary based on that. 

Therefore, the focus is on average value over time. 

And on the total mean value that includes all 8 measurement fields. In this case, it amounts to the overall average measurement value to 82.88 which is rated as good for a multi-lingual Joomla website. 

The purpose of choosing Joomla as a web system was that I knew that Joomla is at the forefront of SEO and that is exactly what the measurements with Page Speed ​​Insights also show - Mobile SEO 87/ 100 points, Desktop SEO 87/ 100 points. ***With high SEO scores, I know that my Joomla web content will most likely rank high in Google, which means that organic traffic/audience/readers are sent to the Joomla website from Google.

Publisher:

Karl-Johan Gyllenstorm

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Denna videon innehåller ett specifikt ämne som kan relateras till hemtjänst.

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Publisher:

Karl-Johan Gyllenstorm - Sweden

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