It is a fact that in some industries there is high competition to appear on Google for keywords and search queries that are relevant based on the industry. This means that the starting point for a newly started business will be tough from a digital marketing perspective.  

When the competitors have already plugged all the holes in the digital marketing in the search engine Google, it can feel hopeless for a newly started business. But there are solutions to this and opportunities that can help a “startup” to pick up market shareś online in the Google search engine. 

Instead of focusing on keywords and keyword phrases that consist of one or two words, you focus on long keyword combinations. Using long keyword combinations when building your content online can be the solution if there is stiff competition. 

Here are some concrete examples of keywords, keyword phrases and long keyword phrases: 

(Hypothetical industry - window.) 

• Insulating glass window ( 1-2 keyword (s))
• Insulating glass windows in aluminum (long keyword combination)
• Insulating glass windows in oak (long keyword combination)
• Scratch-free Insulating glass windows in aluminum (long keyword combination)
• Scratch-free insulating glass windows in oak (long keyword combination)
• Scratch-free insulating glass windows with sun protection (long keyword combination)
• Scratch-free insulating glass windows with sun protection in oak (long keyword combination)
• Scratch-free insulating glass windows with sun protection in aluminum (long keyword combination)
• Self-cleaning insulating glass window with sun protection (long keyword combination) 

By building content that revolves around long keyword combinations first, it can also be easier at a later stage to build content that revolves around 1 or 2 keywords. Ranking high in the Google search engine for long keyword combinations is usually easier than ranking with single keywords.  

Long keyword combinations can be at least as effective from an SEO and digital marketing perspective as shorter keyword combinations. 

Long keyword combinations can be ingenious to use, for example, when selling spare parts/ accessories for a particular engine/ product. Spare parts or accessories that are specifically designed to fit a particular main product. 

So once you've found the ultimate long-tail keyword combination for your industry, build your content. Create fact-based information in the form of text, images and videos. Create fact-based information that answers questions about the long keyword combination that has been developed. 

Examples of this could be (*based on long keyword combinations specified above):  

• How much do scratch-free insulating glass windows cost?
• How are scratch-free insulating glass windows installed?
• What does an insulated glass window weigh?
• What colors are insulated glass windows sold in?
• How long is the delivery time for insulated glass windows?
• What payment options are available when buying insulating glass windows?
• Can the payment be split when buying insulated glass windows?
• Who sells insulating glass windows?
• Where can you buy insulating glass windows?

Etc…..

So by first creating long keyword combinations and in the next step building content/ creating information that answers questions about the keyword combination, Google gets a complete content. A content that is informational in detail. It will give clear signals to the search engines and based on that - the content will also get its correct ranking in the search engines. Content built in this way is classified as serious and provides the audience with answers to what was requested in the search engine. This in turn will probably lead to increased sales, increased online audience in the long term and all that that can mean. 

It is about building a “cloud on a website” with qualitative fact-based and indicative information which is related to: 

1. Industry/ nisch 

2. Keyword (1 word), keywords (2 words) 

3. Keyword combinations (3 words or more)

Conclusion:

In this article you learn a marketing technique about how to use long keyword combinations in your website content.

Other articles:

• How to distribution of marketing capital? Local marketing.
  
• This is how you make sure that your website links are open and functional. (*Link analysis in bulk).
• Search engine optimization and website content based on "Search Queries" in Google?
• Local Digital Marketing V.S International Digital Marketing - Link Building and Keyword Techniques for Ranking in Search Engines.
• Embedding Content - Affiliate Marketing Techniques and Drop Shipping.
• Upcoming development and optimization of powerful search engines?

Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

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Karl-Johan Gyllenstorm