In this article, the internet marketer and seo
specialist Karl-Johan Gyllenstorm will branch out if
you need a website, a blog and social media.

Why are so many hours spent on social media, why do people sit
and write content for their blogs and websites. Why do companies
buy domain names and why do companies hire web hosts. There
are many questions that concern the title in this article.
We start with social media why people use this and how much time is
reasonable to invest / day on social media? Which social media are preferable
and which can be avoided or placed in secondary compartments. My
experience of social media is that this can be a very good tool to use to drive
traffic to a landing page where a product, service, etc. is sold / offered.

Some social media deliver better than others.

This is most likely due to social media algorithms and general popularity. Some social
media have an algorithm that lifts newly published content in a short time and some
have an algorithm that triggers new content in a longer time.
For about 2 years, I have evaluated which social media has
delivered good traffic to my blog.
I have published content relatively regularly on Facebook, Twitter, Instagram, Linkedin
and on Youtube. Regarding web traffic, Linkedin is the social medium that stands out.
Linkedin delivers good traffic and promotes related content links on Google. Linkedin
offers its users to be able to see the number of visitors to a content that has been
published, to be able to see who searched for the Linkedin profile and more. What I find
a little unnecessary is all congratulatory notices in different formats that are often linked
to simple thanks, big thanks. It feels watered down with all these congratulatory
announcements on Linkedin.
I have also periodically sent messages to Linkedin profiles that I have in my contact
network. And very rarely are answers received immediately. An answer is often absent,
or comes with a delay. Of course, this creates thoughts about how the correspondence
flow works on Linkedin, but also how many fake accounts could be registered. Questions
about how the messaging function on Linkedin works can be questioned, does the
message pass a kind of control filter before it reaches the recipient? If so, what is this
control filter? Is it done manually? Regardless, Linkedin delivers good traffic to my blog
posts and I give a thumbs up for that. What does not get the thumbs up is all the
congratulatory notifications and message features.
Another social medium that is extremely powerful is Reddit. This is a powerful tool that
many search engine optimizers love. It is used to elevate content links on Google. On
several occasions, I have published links on my Reddit account and after a number of
days, these appear in the top flow on Google. The effort in the form of time spent pays
off relatively quickly on Reddit. And best of all, it's free. Twitter, Twitter is a relatively
good social medium used to build networks with other Twitter users. I do not feel that
Twitter delivers as good traffic as Linkedin does. As far as contact creation and
networking are concerned, Twitter is more protracted than Linkedin is. Twitter is used by
some online marketers and search engine optimizers for a single purpose, namely for
the purpose of only sharing links / content. You spend less time following other Twitter
users for a reason. What is advocated is to use shoutout´s on Twitter. This gives your
Twitter content an extra boost in the Twitter flow and in search engines that index
published Twitter content. A shoutout is done by typing @ followed by related activities
such as Google - @google, @twitter, @youtube etc. This is something I also use on my
Linkedin posts and many times in combination with tags # that have the same name as
the specified shoutout .S. It's about showing clarity, showing the search engines what
the content is about.
Linkedin, Twitter and Reddit are used by many experienced online marketers
where content that is published is intertwined in the content thread. A content thread is a
post followed by comments. Content threads have a greater weight in Social media and
these also have a tendency to get higher up in search engines such as Google, Yahoo
and Bing.
Facebook or the new Meta. Where do I start, Meta or
Facebook at the time unfortunately did not have the same
potential as it had.
I personally feel that users' interest in Meta has waned. This is a result of all the fuss
about hacked accounts, fake accounts, constant updates regarding terms of use and
more. Meta has traffic, Meta has users but that's not what it's been. I use Meta, I have a
private profile and a page where I publish my blog content. However, my expectations
are on the same level as on Twitter. I share my content and give it traffic so it's good and
if it does not, it probably has some kind of positive SEO effect on my content and links.
Instagram is the next social medium. Instagram with all these pictures and likes. I have
evaluated my current Instagram account and compare existing seo results with the
account I had before. The result is less indexed content on Google. I see less of my
Instagram photos on Google.
This can of course be due to a number of different factors, but also likes and followers
have become smaller on my current Instagram account despite the fact that I have
become more efficient at optimizing my Instagram posts. By using high quality images,
relevant tags and shoutouts. I have published quality content on Instagram that has
resulted in 0 likes, 0 followers, 0 comments. Of course, this creates thoughts about
whether the account is dysfunctional in any way. The result is that you focus on what
gives the most value based on invested time and in my case, Instagram is not this.
Instagram lands in the same place as Meta in my evaluation. I use it but have no
expectations of traffic, followers, likes.

Now to Youtube. Youtube is one of my favorites!

With Youtube, you get both traffic and high positions on Google. Investing half a day in
producing a content video is a well-invested time. Experienced search engine optimizers
and internet marketers often share some of their Blog content in the Youtube video
description and link to full content. The thing to be a little careful with is to overuse tag
words on Youtube. Again, it's about being clear. Too many tag words can mislead search
engines, which means that the Youtube video gets a worse position on Google and in
the general Youtube flow. Example: if you are going to publish a Youtube post that is
about dog toys, the word dog toys should be included in the Youtube video's title,
description and tag words. In addition, it is a clear advantage if the link that you attach in
the Youtube content also contains the word dog toys ex. https:
//dog_toys/for/big/dogs.com.
What many Youtube users are desperately chasing are subscribers. Youtube
subscribers are hard to get. It takes something out of the ordinary to get subscribers.
There are various marketing models used to get Youtube subscribers. Either by
publishing unique Youtube videos that are liked and that add value / experience to those
who watch the Youtube clip and based on this choose to start subscribing. Some search
engine optimizers, internet marketers choose to use Google Adwords (paid advertising)
where you publish the Youtube channel's subscription link. This is a marketing model
that is relatively expensive but gives faster results. Of course, you should do a thorough
analysis of keywords and search phrases before starting the Google Adwords campaign.
Otherwise, it is comparable to hunting with your eyes closed - you can hit something if
you are extremely lucky.
Youtube is something you should spend time on.
It gives your content traffic, ranks relatively instantly on Google. Youtube is one of the
heavyweights that holds the absolute highest place in the marketing pyramid.
A general tip is not to compromise on quality and design. Do not publish content just for
the sake of publishing, publish content that adds value, an experience associated with
emotions, etc. Some internet marketers choose to publish content that is linked to
questions text how to, what is, who is, The best, How much etc. You do this for a reason
and the reason is that you know that people search for answers on Google and in
connection with this, questions are stated. By publishing this kind of content, the content
is directed to exactly the question that the Google user asks. Note, exactly to the
question that the Google user asks. Here the content creator chooses quality before
pulp. This type of marketing method can be beneficial when selling a product or service.
So how can you make social media use more efficient? Or how to automate social
media? Yes, you can streamline and yes you can automate. Personally, I use IFTTT for
this. IFTTT is a free service that helps you link your social media and blogs. For
example, when a new blog post is made, it is automatically shared on my social media.
In general, this is a good marketing tool. What is less good is that it can be difficult to get
tags, shoutouts and other detailed information. The variant of IFTTT is Slack, which is
also used to connect different platforms.
I want to raise a finger for the use of IFTTT and Slack, do
not start spamming.
Post only posts that add value. Build your online profile with quality content and nothing
else. The time for fast and easy has passed. Focus on the long term and feel free to
make a schedule for when, what and where you will post content. And do not copy
anyone else's content.
Do you need a website? It depends on what your purpose of online presence is. Many
people often choose to have a website as a starting point. It is on the website that
original content is published and based on this later shared on social media to reach the
target group. I would probably say that all kinds of marketing are at their best when
combined. So YES you have chosen to create an online profile that is public then you
should have a website as well. Today, there are complete solutions for websites that
include domain and web hosting. These solutions are not too expensive, but they cost
money. Personally, I have chosen free alternatives to all online activities. I advocate that
the internet should be free for everyone and that the internet should help people get
better. Free option for you who want to create a website for free is Google Sites. Google
Sites is a great alternative for you who want to create free websites with the highest
modernity and functionality. Google Sites can be easily linked with a domain name,
using Google Webmaster Tools, Google analytics. Here are all the opportunities you
may need as a beginner or as an experienced internet marketer. You design your
website easily by using Google's great drag and drop tool in the backend. Of course,
Google Sites is responsive / dynamic, which means that the website is shaped by the
size of the browser. There are more free options but I will stay at Google Sites because
this concept is unbeatable in my opinion.
Blog - Do you need a blog? If you are active in social
media, Youtube and if you have a website then you should
have a blog.
A blog gives you opportunities that are not available on social media, Youtube and on
Google sites. I will focus on the blog concept Blogger. This is a Google product and this
too is completely free to use. I use Blogger to reach out with my marketing articles that
help and inspire online creators around the world. What is extra advantageous about
Blogger is that the system gives the user the opportunity to direct their content to a
specific geographical location. This is unique with Blogger. It's easy to create great
looking posts in Blogger, posts that contain text, images, videos. Advanced Blogger
users can also publish different types of scripts and code in their posts for different
purposes. Blogger gives the user the opportunity to monetize their content by publishing
ads. The ad model is offered by Google and is called Google Adsense. However, Google
Adsense has a number of different conditions that must be met for the Blogger user to
be eligible to advertise with Google Adsense. It's not uncommon for Blogger users to
combine Google Adsense with other revenue generating systems such as Amazon
Affiliate Marketing. As an advertiser, you should not expect to make big money on your
Blogger blog, however, the advertising systems give the user good opportunities for an
extra income. Personally, I have opted out of ads on my Blogger blog at this time
because I want to keep my blog readers in my Blogger blog for as long as possible.
I use Blogger systematically to publish new guiding marketing articles. One type of
scenario might look like this:
● A new Blogger article is being published.
● The article is shared on: Medium, Twitter, Meta, Linkedin, Issue, Scoop.it, Reddit,
Tumblr, Trello, Bitly, Instapaper, Pocket.
I've also connected my Blogger blog to Google Publisher.
This creates the opportunity for me to reach out with
content on Google News, which of course gives my
content even more traffic.
Traffic is completely objective for search engine optimizers and internet marketers.
Content that has a large traffic flow often ranks high on Google and other search
engines. The traffic gives the content owner great opportunities.
Creating internet related content often puts creators within
a certain niche.
You choose to specialize in one area. An area in which the creator is king. It is not
uncommon for the creator to have a passion for the niche into which content is
produced. My experience says that it is a clear advantage if passion is included because
it takes time to build an online business. It will be much easier to build if the passion is
included.

Search engine optimization and content marketing can be
done in 2 different ways.

One of the ways is marketing through paid advertising. Usually the marketer pays / clicks
(PPC), which means that when someone clicks on the ad, the marketer is charged for
this. The advantage of this marketing model is that you can reach the right target group
relatively immediately and in connection with this start selling your product or service.
However, this is a relatively expensive option and it quickly becomes more expensive. If
you choose this marketing model then you must measure the results constantly. If the
profit exceeds the expenses then this is a good marketing alternative both in the short
and long term.
This marketing model is part of what is known as off page seo. Search engine
optimization done outside the business website.
Another form of internet marketing is the construction of informative content that is
optimized for the purpose of reaching high positions in search engines such as Google.
This is often done by specialized search engine optimizers who have expert knowledge
in the marketing field.

Unlike paid advertising, this is a marketing model that
seems more long-term.

Once the content has gained its position on Google, the content is there and thus drives
traffic to the landing page without costing the marketer money. This type of marketing
model is more time consuming than paid advertising but is a marketing model that
should definitely be used systematically. You can compare it with when a fisherman sets
out fishing nets, once the fishing nets are set, it is only a matter of time before the fish
get caught in the nets. The more nets the more fish.
In previous marketing articles, I have described how quality articles are created and
what you should think about in connection with content creation.
Until now, I have written about the use of social media, websites, blogs and internet
marketing as well as search engine optimization.

The next step is to focus on disseminating the content
produced on the internet.

To spread the content in the right places in order to increase the traffic flow to the
landing page. This is done by systematically sharing content and links in forums, niche
related groups. This is done through active link sharing. Internet marketers usually talk
about one way links and two way links as well as cross links and backlinks.

Following other bloggers in the same niche and
commenting on their feed by guest posting where the link
to the landing page is attached is a marketing model that is
beneficial.

It is also common for internet marketers to buy a link site on a larger website within the
same niche. This has a positive effect on GOOGLE TRUST and EAT. Example: a
backlink from a regular Wordpress blog gives your content a certain boost on Google,
while a backlink from the New York Times gives your content a completely different lift.
In connection with link building, the link sharing should preferably contain as many
search engine parameters as possible. My experience says that the more search engine
parameters the better, for example on search engine parameters are date, time,
keywords, description, links, feed links, rss links, emails, images with metadata in etc.
The time when you could build mass links with different link generators for the purpose
of ranking higher on Google are over. Google prefers quality is my personal opinion.

There are different types of link building techniques.

One technology with associated software that I have developed is Backlink Directory for
Blogger, Drupal, Joomla, Wordpress and Youtube users. The concept is based on a
directory and a form that the internet marketer uses to publish content in the directory.
Both the catalog and the form can be embedded on the internet marketer's website. The
concept is based on the more users the more traffic, the better seo. Like all other
marketing tools and solutions that I have developed, Backlink Directory is completely
free to use at the moment. This was a brief description of Backlink Directory. Backlink
directory is much more complex.
If you want to know more about Backlink Directory then you should read more here.

We now return to the topic website and focus on paid
solutions.

The other day I was in contact with a business that largely focuses its sales through the
internet and e-commerce from a website. Impressive sales figures were stated, which
reflects the potential in internet marketing. If you have a good product, this can quickly
bring in larger sales figures. The business that was conducted marketed itself under a
top-level domain of the .com variety. What emerged was that the business had not
bought other top-level domains with the same name, such as .org, .net, .eu, etc. Of
course, this should always be done, play with the idea that a competitor would come
across these top-level domains. To keep in mind is also the importance of constantly
backing up the material available in the web hotel. To have a plan B for what can be
done if the web hotel is hacked, shut down or similar. Make sure you choose the right
web hotel if you choose to use a payment solution for your website.
Internet Marketing & SEO - Remember to never talk bad about your competitors. This
is the classic mistake beginners and inexperienced marketers make. There is a saying
that "the fish rots from the head". It's a bit the same with talking bad about competitors.

Collaborate with your online competitors and link
exchange with them. It benefits you and them!

Finally, in order to get results, regular content production must take place. It is not
enough that you make a post / week on your Blog, Instagram, Twitter, Website, etc.
Prominence is a decisive factor. It is important to post regularly if you want to be seen in
the top feeds. Otherwise, the posts will land far behind in the search engines, which
means that your expectations of results will most likely not materialize. To increase the
prominence, the previously mentioned tools can be used IFTTT and Slack, but Airtable
also offers great opportunities to its users. Airtable offers features based on If This Then
That data features. I have used these in connection with the development of the Backlink
Directory.

Read more about internet marketing and search engine optimization SEO.

Conclusion:
In this article, Karl-Johan Gyllenstorm writes about the need for social media, websites
and blogs. Internet marketing models are described. A personal perspective on social
media is given as well as scenarios that users should keep in mind when buying a
domain and web hotel. In other respects, sources for optimal traffic flow, link sharing,
backlinks and backlink directories are specified. Methods for internet marketing and
traffic flow to the landing page, paid marketing models and marketing models that are
free to use

Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm