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How does implementing advertising systems affect website seo?
One of the goals for website owners can be to make their website profitable in some way. It can be done through e-commerce, by publishing affiliate advertising systems, by redirecting a certain part of the traffic to another web page - selling web traffic and more.
In this article, my focus will be on how an implemented affiliate advertising system affects the website's search engine optimization.
An example of such a system is Google Adsense. And of course many fall for the temptation of being able to start making money from ad clicks. But you must be clear that ad systems can negatively affect the website's seo.
So precisely for this reason you should weigh your decision about implementing advertising systems or not. What can happen concretely when you have implemented an advertising system that often consists of javascript code is that the download speed of the web page is extended/ deteriorated. The website becomes heavier and slower and through this traffic is lost, the website receives less traffic/ visitors.
Another factor is that some of the traffic will be sent to another website - the website to which the ad is linked.
The traffic is sent out from the website to an external website. SEO is negatively affected by a web page that is too heavy, that the web page loads slowly. SEO is negatively affected when traffic is sent to another external website. In general, the activity tends to be less on the website that uses implemented advertising systems.
The profit of using implemented affiliate advertising systems is money. But it is usually not in proportion to the loss that results in seo aspects (those that I mention above).
There are many major websites that opt out of advertising entirely and they do so for one or more reasons.
Something that must also be taken into account when implementing an affiliate advertising system is that the website's content becomes diluted with other content. Thus, the quality of content is lost and that is of course negative. For content to reach its full potential, the content needs to be of high quality and optimized for search engines. Otherwise, the website will not reach top positions in search engines.
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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
Learn more about Karl-Johan Gyllenstorm.
Age: 48
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