Embedding web content is done by adding code to a website. The content of the code in an affiliate context can consist of images, text, price, videos that are often associated with selling or buying. 

Product developers and digital marketers use embedding marketing techniques to spread their brand, increase their sales and to create new business contacts in the form of online retailers.

The marketing technique is based on spreading content on the internet.

To get people to want to publish affiliate content on their web pages, they are attracted with money (kick back on sales made on their web page). This is a well-proven online marketing technique, players such as Amazon, Google use this marketing technique.

However, there is a dilemma with the marketing technique and that is knowing how many actual purchases have been made. As a rule, the product owner has some kind of system that measures this, but note that the measurement is done by the product owner and not by the affiliate partner.

A better variant from the affiliate partner's perspective could be to use Paypal to take control of how many people have bought via the affiliate partner's website where the embedded content is published. 

So which platform could be suitable to use for publishing affiliate content?

Since it involves some cutting and pasting of code, I would favor the Wix web system. It's easy to publish on Wix through drag and drop features.

The method that I describe above is based on affiliate content being added as the first layer in the publication and on top of this you add a payment function with a link to Paypal or a similar payment solution. If you feel that you can trust the product developer to make accurate measurements based on sales on your website, then you may not need an external checkout in the form of Paypal or similar. 

Why should you become an affiliate?

People who choose to become an affiliate partner do so to create a passive income opportunity. Depending on what is sold versus demand and the size of web traffic /audience is decisive about how big or small the income that the affiliate partner can get.

There are many sub affiliate techniques that affiliate partners use to increase the likelihood that someone will buy what is being sold through the embedded affiliate content.

Some create search engine optimized content and link some of this content (text/ images) to the actual affiliate content in a neat way that is not too intrusive to the reader. For example, you don't use buy here, but instead read more, learn more here, etc. Some build links that point to the affiliate website, links are published in social media, on Youtube, in video descriptions, etc. 

Good affiliate partners often have a proven system that they know works.

A system that consists of several different elements over time. This highlights affiliate products to be sold and generates money at best. Here it is about invested time versus return. The time it takes to build the system and to come to action. I know that some product developers have the requirement that one or more sales must take place within a specified time frame and if this is not achieved then they close the affiliate channel, i.e. remove the affiliate partner's account. What then happens is that the affiliate content often remains on the website because the affiliate partner chooses to focus on something else and this of course benefits the product developer because traffic/ audience still flows to the affiliate website. *This is free marketing/ traffic for product developers. 

Affiliate partners who are really sharp choose to buy advertising space on Google Adwords and direct traffic from Google Adwords advertising to their affiliate website. Here it is about weighing capital invested in Google Adwords advertising against affiliate income.

Embedded marketing can also be done in Youtube videos.

It is common for the affiliate partner to make one or more YouTube videos and in these the product is highlighted in different ways to get people to buy. Somewhere, it is easier to influence the audience via video content than via website content. When marketing via YouTube video, a link to the affiliate product is placed in the video's text description and in the Youtube channel's field "about the channel". 

Many times it is easier to rank high on Google with a Youtube video than it is if you aim to rank high with a website that contains affiliate content. 

Of course, you use keywords in titles and descriptions that are related to the affiliate product.

Can Google index embedded web content?

A while ago, Google created a function that means that embedded content can be indexed. Note that I write "can" because it is not always that Google chooses to index content. The function is called "index if embed". So this function should be used if you embed content on your website regardless of whether it is for an affiliate purpose or not. 

Keep in mind that the embedded content should not be too heavy/ large because it affects the load time in the audience's browser. A good web page should load the content in no more than 5 seconds. If it takes longer than 5 seconds to load the embedded web content, there is a great risk that the audience will be lost because they will then choose to surf on to another website that has better loading time and equivalent web content. 

Back to affiliate, anyone can become an affiliate partner. It's free and usually only takes a few minutes to get started. The most common and popular affiliate systems are those offered by Amazon and Google. So if you want to create a passive income, then maybe this is for you?

A variation on affiliate marketing is "drop shipping".

Drop shipping is based on selling someone else's product online. Actors within dropshipping are often active on the largest buy and sell websites, i.e. Amazon, Ebay, Walmart etc. What they do is compare prices on a product and after this they choose to publish selling content on one of the biggest buying and selling websites. 

Example:

• On Amazon, product x sells for $100.

• On Ebay, product x sells for $80.

• At Walmart, product x sells for $75. 

The player in drop shipping chooses to publish his product on Amazon for 95 USD which he "buys" at Walmart for 75 USD. And thus make a profit of USD 20 on every sale/purchase made.

Actors within drop shipping usually have permission from the product owner to sell and to use products/ brand content. The problem with this sales/ marketing method is if the buyer chooses to return the product. This is circumvented by the drop ship operator through specifically drawn up purchase conditions that contain information about advertising of products not being possible and more. Read more about drop shipping on Wikipedia.

• Become an Amazon affiliate 

• Become an Google Adsense affiliate 
  

Back to the affiliate marketer's system.

A marketing system can consist of several different social media accounts that are niche based on what the affiliate marketer wants to sell. Social media accounts that have been built up over a longer period of time and have a larger amount of loyal followers. Another part of the system may consist of subscribers to newsletters sent via email. This is also something that has been built up for a long time and can at best mean that several thousand loyal subscribers are reached with each email. The service for sending newsletters that most experienced users use is Mail Chimp.And of course affiliate marketers have high quality content on a web page that connects to a main .com domain where the content is search engine optimized and informative. And as starting gas, testimonials are published on websites and social media where people comment and give positive feedback about the product that the affiliate marketer sells.To put a little extra pressure on buyers, discounted offers are created that are limited in time, such an offer can be tactical to have in the check out process. This means that those who hesitate to buy the product buy because they get it cheaper than they thought. It is a fact that everyone who clicks the buy button does not buy for various reasons.

Buyers can be divided into different categories:

Buyers who are determined and who have decided to buy before they get the opportunity to buy. They have a need for the product and know what it does and what possibilities come with it.

Another category is buyers who follow other people's recommendations and buy because they are curious about the product that everyone is talking positively about.

The next category is impulse buyers, they buy without thinking and mostly fixated on some detail in marketing, the detail triggers their buying behavior. This category may at a later stage become a loyal repeat buyer, but they may also remain one-time buyers. To get them to come back, the existing discount/more value of some kind can be a lure. Since the effort from the affiliate marketer is relatively extensive, the affiliate marketer also has customized systems that match the different buyers in the categories that I mention above.

As with many other things, hard work that is well prepared and tested and analyzed delivers a good end result.

It may seem extremely extensive to become a successful affiliate marketer, but if you divide everything into different stages and carry out these systematically, it is easier to rig a fully functioning affiliate system based on the selected product. 

Now for the easy and simple, if you choose to use the Google Adsense advertising system as an affiliate partner and are granted permission by Google, then you need to paste the code on your web pages that have the most traffic - then everything is ready. 

I know that results measurements of Google Adsense income can sometimes be presented in retrospect and not in real time, a certain time lag can exist for various reasons. So if you start to publish Google Adsense code as an affiliate partner to Google and in the next step you decide to buy traffic from Google Adwords advertising then take into account that some time lag in metrics may be present in your Google Adsense account. For example, if someone clicks on a Google Adsense ad at 8 p.m., no profit from Google is visible on your Google Adsense account at 8 p.m., but at a later time, it is. 

There are some main rules regarding Google Adsense if you are an affiliate partner and 2 of the heaviest rules are: 1. Never click on the ads yourself, 2. ask no one else to click on the ads on your website. 

Believe me, Google immediately notices if you violate the regulations and what happens then is that the account is closed and any remaining capital is probably not paid to the affiliate partner. *Always follow Google's regulations, and take care of your brand and your affiliate business. 

To combine both Amazon affiliate products and Google Adsense ads on one and the same web page:

May seem rational but from what I have heard and read in various forums, this may affect Google Adsense affiliate income negatively but it may have changed, try and analyze results. 

Where is it most tactical to publish embedded affiliate content? 

It can be tactical to have it at the bottom of the web page and above text information that is linked to the affiliate product - through such an arrangement, the reader is first primed with information and finally they are offered to be able to buy via the affiliate link. 

It can also be tactical to publish embed affiliate content at the top of a web page if you publish Google Adsense ads. In this way, you increase the possibility for the audience to click on your ad, than if you had published at the bottom of a web page that contains a lot of information - it is a fact that the audience often gets tired if there is too much information and in such cases choose to surf to another web page and then you lose “the click” income.

Pop ups are also used to capture the audience - with a pop up, it's a little more straight to the point. But don't forget that the audience comes to your website or to your social accounts to get information about something. A Pop up can also be perceived as disturbing, which can cause the audience to be lost. It is also not uncommon for some to use so-called Pop Up blockers in their browser and in such cases your embed affiliate content is blocked.

There are pros and cons to everything, combining the different locations is probably the best.

Finally, in the case of embed affiliate content, this of course follows regulations regarding taxation depending on which country you live in, it can also in some cases be woven together with customs fees and more. So this is also a factor to look at before you start your affiliate marketing business online - which rules apply to you. Amazon has some kind of agreement regarding taxation in connection with affiliate partners, for example if you live within the United States there is one set of regulations, if you live outside the United States there is another set of regulations. 

Read first before you start.

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

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