User data is something that can act as a guide for digital marketing. Which kind of user data is relevant depends on the marketer's objectives.

Goal setting that often has one or more connections to geographical locations/ country. What does user data consist of and how does the marketer get it?

User data is actually all kinds of information from a certain target group. 

The purpose of collecting user data is to find out one or more things. Typical examples of when user data is collected by a product owner can be anything from:

Hardware that connects to software and WiFi: home alarm, fitness clock, Wifi router, Smart products with Wifi connection, software, GPS, mobile telephony, tablets, computers and more. 

In this way, a product developer/ product owner gets the most out of their product.

Income from product sales and documentation that paves the way for marketing and product improvement. Some products also take control of the user by first solving a need for the user for free over time, and in the next step, when the user has attached himself to the product, start charging for the product. This type of example can be found in software used in accounting etc.

User data can concretely consist of: 

• User's geographic location over time. Geographic location is logged 24/7.
• User's contact list in the computer/mobile phone. Contact list is scanned 24/7.
• User's photo album in the computer/mobile phone. Photo albums are scanned 24/7.
• User's microphone in the computer/mobile phone. The user is tapped 24/7.
• User's camera in the computer/mobile phone. -”- 
• Etc 

Often the terms of use of a hardware or software are very fuzzy and massive and are written in a font that is so small that you need a magnifying glass to read it.

This leads to users skipping over reading the terms of use and thus landing right in the arms of the product owner. In other words, the user gives his consent to give out his geographical location, contact list, photo album, microphone, camera - concretely give out his entire private life to the product owner. The product owner can thus take control of the user.

It also occurs in hardware products such as software that have an internet connection and wifi connection that they initially do not request/ ask for user data, but in future updates this is woven in without the user's knowledge.  

The bottom line regarding the collection of user data for digital marketing purposes is that the user has very little control over what the product hardware such as software does. This of course opens doors to create vulnerability and needś and is thus extremely powerful and can become dangerous if used by the product owner in the wrong way.  

Hypothesis example: 

Foreign hardware/ software components from unsuitable countries are connected to your Wifi/  internet? 

Based on this, think about how you want to develop your software/ hardware so that it is as good as possible both for you as the developer and for the users. In my GNU/GPL inspiration software so I have opted out of collecting user data/ opted out of using code functions that collect user data. 

So how can a product owner find their “victims/ users”? 

This is done through targeted digital marketing.  

Let's say you have a fitness application (which includes features that collect user data) that you want all men or women or both in ages 25-45 in Florida to start using. By using YouTube's advertising program, the advertiser can easily set these goals in their digital marketing. And by repeating targeted advertising over time so “the target group is primed/ formed/ influenced” who at a later stage (unknowingly?) become users of the fitness application. 

Conclusion:

“The user wanted one thing and got it plus lots of other things that were not originally requested........................and payed for it?”

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

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Karl-Johan Gyllenstorm