New Zealand Feed - Karl-Johan Gyllenstorm

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• Featureś in Gmail which you probably don't know. This is how I use the function to improve my website SEO and to structure my emails.

  

  Gmail is, in my opinion, the best free email provider and also probably the most secure. Gmail has everything you need to be able to manage e-mail in a smooth and easy way. So if you don't have Gmail, my advice to you is to get it. 

  In this article, I will describe a technique that I use that improves my structure around e-mail and at the same time creates conditions for improving SEO on my Joomla website. 

  I've previously advocated using a keyword or brand name when registering Gmail. This is because it facilitates building good seo. 

  So we start by creating a Gmail that can be tied to a keyword relevant to an industry, niche or brand, or alternatively a company name.

   

  Example “existing” hypothetical addresses:

  painter@gmail…..

  paintmaster@gmail..

  hotel@gmail….

  hotell@gmail….

  hotel-Luxembourg@gmail…

  Luxembourg-hotell@gmail..

   

  When this is done, the next phase follows, namely creating sub gmail addresses that are related to the existing email address. Creating sub gmail addresses can be done easily by adding a + to the existing email address including sub name. If you give one of your Gmail sub-addresses to someone and they choose to reply to this, the reply will be sent to the existing Gmail address. 

  Example hypothetical “subaddresses”:

  painter+floor@gmail…

  painter+London@gmail….

  painter+UnitedKingdom@gmail….

  hotel+Luxembourg@gmail…

  hotell+Luxembourg@gmail

  hotel+fivestar@gmail..

  hotell+fivestar@gmail..

  hotel+bestprice@gmail…

   

  Etc…….

   

  The point of this is to build one or more clouds with Gmail addresses that contain keywords for the industry or brand to be marketed on the internet/ Google. Start from the existing Gmail address and then branch this out into sub-addresses that are relevant based on the relevant keyword, brand name, industry, niche.

  In the next phase, you can use the sub-addresses in e.g. contact forms that are published on a web page that contains information that can be related to the keyword and sub-name in the Gmail address. 

  In my case, I have a Gmail sub address for each country's category on my Joomla webpage and for that I have a unique contact form. 

  
  So if I publish an article focusing on Luxembourg then I use my contact form which is linked to The Gmail subaddress for Luxembourg. I publish the contact form at the end of the article on my Joomla website. Furthermore, I can create filters, categories and autoresponders in Gmail in order to structure and improve seo even more.

  

   

  SEO

  By using this "digital marketing technique" Google gets first information through what is published on the website and in the next step if someone chooses to send information via the Gmail subaddress directly or via contact form, Google receives information via that or those channels. *This gives Google indications that in the next step creates the possibility of a improved and sharpened search engine optimization by using Gmail address.

  

  The larger the cloud of Gmail sub-addresses used and sub-addresses containing relevant keywords, the clearer it will be to Google to understand what kind of information is objective and therefore most likely also improves the indexing of the information in the Google search engine. 

  That is the information is ranked and visible in the right place when someone searches on Google for the keywords found in the web page's content as well as in the Gmail sub-addresses that are linked to published contact forms, autoresponders, etc. 

  The Gmail function can also be used in connection with various registrations/ verifications on the internet, for example when an account is created on a website and when the user does not want to provide their existing Gmail address, in online recruitment processes where the recruiter requires e-mail verification, etc.

  

   

  Karl-Johan Gyllenstorm - Luxembourg

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• International publication with a specific country focus - How it can be implemented?

  

  Content creators often aim to share certain specific information with a certain target group in a certain country.

  Technology to be able to implement this with successful results is seo, content that is written in the same language as the target group, e.g. English, German, etc. 

  In addition to this, a web system that gives the content creator the right conditions to succeed. Conditions that involve technical seo in the web system that the content creator uses. 

  The content creator also needs what is known as Google Trust. That is, the creator needs a website that is verified by Google, Bing, etc. and the creator should ideally have published quality content on the web for a longer period of time. 

  Which web system is suitable to use for this?

  A web system that I want to advocate is Joomla. I advocate Joomla because this system is very powerful. As far as I know, there is probably no other system that has the same potential as Joomla. The disadvantage of Joomla is that it is very complex and that it takes time to become a good Joomla administrator. All different settings that can be made in the backend and settings that should be made (default) require the administrator to have Joomla knowledge. 

  In one of my previous articles, I wrote about how to measure a Joomla website using GT Metrix and Google Page Speed ​​Insights. If the right settings are made in Joomla in combination with content that is seo based then both GT Metrix and Google Page Speed ​​Insights will give the Joomla website owner high scores. 

  Furthermore, to publish content internationally, settings in Joomla can be made with specific language settings. That is, the content creator chooses in the Joomla Backend which country/ language the content has. Through these choices, the orientation of the content is also made clear when search engines crawl/ index the content on the Joomla website. 

  How is it made?

  Through several different parameters. Among other things through the website link linked to the content.

  Example:

  https://gyllenstorm.joomla.com/sv 

   

  This link makes it clear to search engines that the content is related to Swedish.

  Further examples:

  https://gyllenstorm.joomla.com/sv/swedish/h%C3%B6gan%C3%A4s/hemtjaenst-hoeganaes/hemtjaenst-garantiatagande-kkl-konsumentkoeplagen.html 

  This link makes it clear to search engines that the content is related to Swedish and that the content is related to certain geographical point, in this example Höganäs (hoeganaes).  

  

  This, in combination with the fact that relevant article content consists of text and H1, H2, H3, etc., longitude and latitude value that is linked to a certain geographical point, increases the odds that the content will be indexed and ranked in the right place in search engines. 

  Thus, the content creator through the Joomla system can create unique content with specific/ exact geographical search engine targeting. This is unique and of course gives content creators great opportunities in connection with publishing on the web.

  Furthermore, this can be tailored in connection with the Joomla administrator building his website structure through created menus, categories, subcategories and more. 

  When all the settings are done in Joomla, then it is followed by a new phase. Namely to start publishing content. 

  When I create my content for my Joomla site, I always start writing the content in Google Docs. I write the content in normal text format in my native language ie Swedish. At this stage, I do not focus on building headlines, links, etc., but once again I write the content in pure text format. 

  When the article is finished in Google Docs, i choose to translate it by using the translation service that is built into Google Docs under the Tools tab. There, i select the language into which I want to translate my original content. Eg from Swedish to French etc. 

  When it's done, I copy the content into Google Docs. After this, I log into my Joomla backend and choose "create a new article". When a new article is to be created in Joomla, this is done through the embedded CMS system that is in the Joomla backend. In the CMS system, I paste the text that I copied from Google Docs. When the text is pasted, I adjust it by creating headings (H1, H2, H3, etc., adding internal links in the text as well as other technical settings such as adding keywords, meta description, language focus, open graph value, etc. When everything is ready, i select the date, time for publication and click "publish".

  The article is thus published in the Joomla system under the country orientation that I have chosen. Means that when a visitor clicks on the flag that is linked to the country orientation that my article has, the article will be displayed in several different places in the Joomla systemś frontend. 

  Building content with this incredible precision is cut and dried for serious content creators. 

  I don't think there is any quick fix equivalent to Joomla, but if you are serious and want to invest some of your time in creating content for the web then the Joomla system is recommended. Take the time to familiarize yourself with the Joomla system and enjoy all the opportunities you get around creating powerful content for the web. 

  When you have your Joomla system completely set up, you can choose just about any country orientation. You can thus start publishing content with an international focus. 

  From a traffic perspective, there are certain rules of thumb and above all in the context when it comes to language choice of created content. For example, an article in English tends to drive more traffic to the website than an article in, say, Dutch does. So when creating content, this is a factor to consider. If you want maximum traffic then language should also be chosen based on this for the Joomla content that is created. But again, the content creator determines the exact targeting and target point. 

  If the content creator wants to create a Joomla article about bananas on Karl-Johan Street in Oslo in Norway then he can do it. 

  The Joomla system gives you the opportunity to build powerful Joomla content that can be targeted internationally 🙂.    

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  Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

  Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

  Karl-Johan Gyllenstormś digital books.

  • 29 Digital Marketing Tips

  • 9 Online Marketing Tips

  • 5 MEGA Marketing Tips

  • Traffic Juice from Gigants

  • Powerful Method for Building Website Traffic

  • Historien bakom länkbyggnads programmet (SE)

  • Market Survey

  • Extravagant Seo Method

  • Power of design

  • Webbautomation - Affiliatemarketing (SE)

  Karl-Johan has over 16 years of experience in digital marketing.

  The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

  Learn more about Karl-Johan Gyllenstorm.

  Age: 48

  Weight: 106 kg

  Length: 188 cm

  Shoe Size: 46

  Hair color: Brown

  Body type: Athletic

  Instagram: gyllenstorm_kj

  Twitter: gyllenstorm_kj

  Medium: kgyllenstorm

• Auckland - Get visitors to your website by enter domain name as your public wifi networkś name (SSID).

  

  There are extremely many different ways to use to drive traffic to a website/blog. In this article, I will describe how you can very easily promote your blog, website, social media account, etc. through your Wi-Fi network and thereby increase the organic traffic to the website/blog. 

  The basic implementation is very simple and it is carried out by naming the wifi network to the domain name (url) that is used/linked to your website or blog. Once this is done, the wifi network's name (SSID) is exposed in public places such as: cafes, restaurants, shopping centers, etc. in order to attract interested parties/audiences/readers. 

  In the first place, you only want to expose the domain name in order for people to memorize the domain name. And secondly, you want curiosity to take over among those who have seen the domain name, which in the best case leads to them visiting the website/blog and taking part in the information that is there.

  This marketing technique can be done in bulk format. 

  In other words, the contractor can use several different mobile routers that are placed in several different places that are specifically selected based on the purpose of the website/blog. For example, if you have a website that sells boat accessories, this marketing method can be advantageous to carry out in harbor areas when there are many boat guests. 

  A more advanced method is to offer free wifi connection and in connection with that show a "landing web page" which contains specific information based on purpose. Some more expensive routers have this function/ability built into the hardware.

  There are good opportunities to administer larger Wi-Fi networks, i.e. a network that contains several active routers in several different geographical locations. Such a composition can be controlled through an installed application in a mobile phone. 

  That is, you can control several routers from one application. Means that you can change the Wi-Fi network name (SSID) of a router or several routers through the application in the mobile phone. This of course opens the door to promoting one or more domain names in one or more routers. Economically, it is a relatively expensive way to use. A mobile router with good range including internet subscription is expensive. A variant on a smaller scale is to use the mobile phone, and through this publish the Wi-Fi network's name (SSID) in connection with visiting public places where there are many people.

  To get economy in this, some people choose to rent out name space in a router that has good exposure. And in such a case, the time for capital investment for router including internet subscription versus "break even" can be anything from a couple of months to a year. 

  The goal is to be seen in the right place, at the right time and to do it in several different ways to permeate all different public channels at the same time. 

  Back to my above marine example. 

  Each year in Monaco, larger exclusive yacht fairs are coordinated. Means that one of the larger target groups in this context is comprised of people interested in boats. At this point, it is ingenious to supplement marine online marketing by exposing a domain name in one or more routers with longer range in the port area of ​​Monaco. This could lead to a certain part of the target group memorizing the domain name/(names) and in the best case being converted to unique visitors/"organic traffic" which in turn can lead to orders, purchases, increased customer base and more. 

   

  Big things start small.

  It is of course tactical to execute this marketing model on a smaller scale first. Eg by sharing/publishing a Wi-Fi network name (SSID) in their mobile phone. 

  Personally, I use two networks. One that is stationed at my home, as well as the one that I have on my mobile phone. I have no commercial purpose with my website, my purpose is to inspire audiences/readers through published information which is mostly comprised of different kinds of marketing techniques. 

  Of course, you can name (SSID) the wifi network name with something other than one domain name, tex Insta @kjg.007 or something else based on purpose.

   

  

  If you choose to use a domain name, aim to use a domain name that is not too long. 

  The name must attract a certain amount of attention, be easy to remember and be suitable based on the industry, niche, etc. In my case, I have chosen to point/direct the traffic coming from gyllenstorm.com to my Joomla website. This is because the Joomla website is created in a subdomain. 

  The technical term for pointing/directing a domain name is “301”. 

  So if you have an active platform on Instagram, Twitter, Wordpress, Blogger etc that is not linked to a domain name then you can you buy a domain name and report to the domain name provider that you want to do a 301, in which case you enter your existing platform URL (https://instagram.com/kjg.007 ?) to the domain name provider. 

  Pointing a domain name (301) and getting it activated can take a varying amount of time depending on several different technical internet factors. Everything from it being activated immediately to several days before it is activated. Ask your provider for the exact time frame for 301 activation in connection with domain name purchase and pointing.

  The marketing method can be used for competitive purposes. 

  Hypothetically, for example, if a restaurant sells a beer for 10 dollars, the competitor can place a router near the restaurant and name its SSID with its restaurant name and a beer for 5 dollars - eg "Fatfood-1Beer-5USD"....etc.

   

  Example explanation:

   

  Hypothetical restaurant name: Fatfood 

  Product offer: A beer

  Price: $5   

   

  There are several possibilities regarding different types of execution with this marketing technique and it must of course be carried out over a longer period of time and preferably together with other marketing techniques at the same time. The marketing technique through a unique SSID could be carried out, for example, by a person in Sweden who has placed his router in another country, for example Switzerland, etc. concretely means that the "game plan" for this marketing method which is carried out by naming the SSID with a domain name or other unique name is very large.

  The word/name is freely used in Sweden.

  Within the framework of "reasonableness" in combination with common sense, the word and the text have always been free to use in Sweden. *Generally, you do not need permission to write, publish or speak. Legal support for this can be found, among other things, in the freedom of expression basis and i freedom of the press regulation. 

  Note that the corresponding legislation may look different in other countries and what applies there should of course always followed. 

  So if the marketing method through unique SSID is performed between 2 or more countries, check the legislation first before implementation.

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  Publisher:

  Karl-Johan Gyllenstorm - New Zealand

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• Determining the geographic location of web page visitors (on New Zeeland?) - Benefits of developing a multilingual website.

  

  Geo data is an area within digital marketing that is particularly interesting. This is because you want to reach the right audience and in this often linked to a special geographical location. The geographic location can be a country, a city, etc. 

  When it comes to my Joomla website, which is built with multi-language features that can be linked to several different countries, it is of course important that visitors to the website are guided to use the website correctly in order to be able to take part in the information that I publish. 

  On my website there are several articles in several different languages. So if the webpage is visited by a reader from Hamilton, I want articles focused on New Zealand to be displayed.

  By asking the visitor about their geographical location, I can also guide the visitor in the right direction if consent is given. Everything is done easily and smoothly through a code function that integrates with the web visitor's browser (it's not "rocket research"). 

  The code function does not make my Joomla website noticeably heavier, nor does it load the server in an abnormal way, which could impair my website's seo. Everything works very well and it is easy to implement this setup in most web systems that digital marketers use. 

  What does the feature look like on the front page of the website?

  

  The image shows the function at the top right of the website. A short text says “Hello visitors from Stockholm, Sweden!” Followed by the text: “Your place….”Followed by the text: "Confirm your location and select flag". 

  It is precisely this that guides the web visitor/audience into the right channel on the web page. 

  In mobile browsers, the function is displayed as follows:

  

  Phase 1, Note that the web visitor is asked for consent to the website wanting to know the visitor's geographic location. *Consent is required from the visitor in order to determine the visitor's geographic location. 

  If no consent is given, then the visitor's geographic location is not displayed on the web page.

   

  Phase 2, the web page asks for the visitor's location, either the exact location or the approximate one. Here, too, consent is required from the web visitor. 

   

  

  Phase 3, and upon consent, the visitor's country and city are displayed. Which indicates to the web visitor that the Swedish flag should be selected. 

  And if the web visitor selects the Swedish flag, then the web page displays Swedish informative articles.

  Depending on the type of browser the visitor uses: Google Chrome, Safari, Mozilla Firefox, etc., this geo-function is displayed but with a different layout depending on the type of browser used by the visitor.

  So what are the disadvantages of installing this geo-feature on a website?

  Some web visitors who are not faithful readers may be annoyed by having to state their geographic location in order to access the web page's information correctly. This can result in such web visitors leaving the website and thus the website owner loses a web visitor, thus deteriorating the website's organic traffic.

  So when it comes to the geo function, the web developer has to weigh "pears against apples" and in this ask himself the question "can the geo function add more positive experience to the website than negative"?

  This of course depends on how the website is created and whether it is multilingual or not. For my part, I only see advantages in using the geo function on the website. And in my assessment, the seo parameter is of course included. Being able to give the audience/readers the right information quickly is important. And this geo feature helps with that on my site.

  The Geo feature is cut and dried for digital marketing and for content distribution on the web in a Joomla system. With commercial orientation or non-commercial orientation. 

  Small tweaks of the right kind make your website more powerful and that leads to more readers and an increased audience. The Geo Function is one of the tweaks you might want to implement on your website?

  If you want this kind of geo-feature that I describe on your site, come back to this article in a while. Bookmark this article in your browser then it will be easier to find your way back. I will publish the geo function for download in the future.

  The Geo feature has nothing to do with Google Translate. Google Translate is something else entirely.

  GET CODE

  

   

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