It is in the interest of most developers to keep up to date with the engagement around a brand, name, product, service/service that takes place online. This can initially be experienced as complex, comprehensive and difficult, especially if you are limited in your knowledge of digital marketing.

But there are solutions to this that are phenomenal. If you need to stay up-to-date on the development of a name, brand, product, service, then Google Alerts is the tool you should use. 

With Google Alerts, you receive email notifications sent to you when new content is published on Google that is linked to the name, brand, product, service you have entered on Google Alerts. Everything is free and extremely easy to activate. The only thing needed is a Google Account.

Google Alerts gives the user several different options regarding how the information can be filtered before it is sent as an e-mail notification to the user. In the picture, I show how I have chosen to use Google Alerts with the associated settings/filtering:

• Email notification is sent when it happens.

• Source from which the information is taken from "Web"

• Language - All languages.

• Region - All regions.

• Number of results - only the best.

• Notification is delivered to the specified email address. 

In this example, my approach to Google Alerts is based on a global international perspective. But it could also have been set more specifically, for example where the focus had only been one country, one language, etc. 

Google Alerts can be used for several different purposes, commercial or not. 

To check the indexing of specific content in Google, to check the spread and scope on Google of e.g. name, brand, product, service. 

Regardless of whether you are an influencer, blogger, web administrator, you can benefit from Google Alerts. 

Does it matter how you spell a name? For example, with capital letters or small letters, or both?

No, the feature is not affected by it in Google Alerts. If the same settings/filtering is done, the following is displayed on Google Alerts:

Google Alerts tells you that there is already an alert for the given name/input value.

For example, if I choose to enter my name with the following letter combinations:

karl-Johan gyllenstorm 

Karl-johan gyllenstorm

karl-johan Gyllenstorm 

Karl-johan Gyllenstorm 

Google Alerts can of course also be used to control the spread of email addresses, phone numbers, etc.

In the image below, you can see an email notification sent from Google Alerts, a notification where the trigger for this is linked to the information/input value that I have entered in Google Alerts, i.e. “Karl-Johan Gyllenstorm Depending on the e-mail setting in Gmail, Google Alerts are placed in the current e-mail folder, in my case I have not made any settings in Gmail regarding incoming e-mail from Google Alerts and then Gmail chooses to place incoming e-mails from Google Alerts in the folder for SPAM.

Google Alerts can also be used to monitor a certain topic in a certain area in a certain language. If there is a need to stay up-to-date on a certain topic, you can do so through Google Alerts.

Publisher:

Karl-Johan Gyllenstorm - United Kingdom

Other articles:

• Google Drive Seo Technique - That can help elevate "Monaco public figures" web content in search engines. This is how Karl-Johan Gyllenstorm use it.
• SEO Technique with Google Drive
• Google Drive SEO-teknik som kan hjälpa till att lyfta "publika Monaco figurers" webbinnehåll i sökmotorer. Så här använder Karl-Johan Gyllenstorm tekniken.
• Myndighetssamverkan och kontroll av hemtjänstens arbetsmiljö 2025-05-06 Kl 16:37 - Hemtjänst Höganäs.
• Växling av läkemedelsfabrikat - Patientsäkerhetslagen 2010:659
• Hur lång tid tar det innan Google indexerar innehåll som publiceras på Joomla webbsida?
• Uppräkning av automatiserad länkexekvering i mjukvara i kombination med Pingning av länkar i bulkutförande med oregelbunden automatiserad tidsförskjutning.

There are extremely many different ways to use to drive traffic to a website/blog. In this article, I will describe how you can very easily promote your blog, website, social media account, etc. through your Wi-Fi network and thereby increase the organic traffic to the website/blog. 

The basic implementation is very simple and it is carried out by naming the wifi network to the domain name (url) that is used/linked to your website or blog. Once this is done, the wifi network's name (SSID) is exposed in public places such as: cafes, restaurants, shopping centers, etc. in order to attract interested parties/audiences/readers. 

In the first place, you only want to expose the domain name in order for people to memorize the domain name. And secondly, you want curiosity to take over among those who have seen the domain name, which in the best case leads to them visiting the website/blog and taking part in the information that is there.

This marketing technique can be done in bulk format. 

In other words, the contractor can use several different mobile routers that are placed in several different places that are specifically selected based on the purpose of the website/blog. For example, if you have a website that sells boat accessories, this marketing method can be advantageous to carry out in harbor areas when there are many boat guests. 

A more advanced method is to offer free wifi connection and in connection with that show a "landing web page" which contains specific information based on purpose. Some more expensive routers have this function/ability built into the hardware.

There are good opportunities to administer larger Wi-Fi networks, i.e. a network that contains several active routers in several different geographical locations. Such a composition can be controlled through an installed application in a mobile phone. 

That is, you can control several routers from one application. Means that you can change the Wi-Fi network name (SSID) of a router or several routers through the application in the mobile phone. This of course opens the door to promoting one or more domain names in one or more routers. Economically, it is a relatively expensive way to use. A mobile router with good range including internet subscription is expensive. A variant on a smaller scale is to use the mobile phone, and through this publish the Wi-Fi network's name (SSID) in connection with visiting public places where there are many people.

To get economy in this, some people choose to rent out name space in a router that has good exposure. And in such a case, the time for capital investment for router including internet subscription versus "break even" can be anything from a couple of months to a year. 

The goal is to be seen in the right place, at the right time and to do it in several different ways to permeate all different public channels at the same time. 

Back to my above marine example. 

Each year in Monaco, larger exclusive yacht fairs are coordinated. Means that one of the larger target groups in this context is comprised of people interested in boats. At this point, it is ingenious to supplement marine online marketing by exposing a domain name in one or more routers with longer range in the port area of ​​Monaco. This could lead to a certain part of the target group memorizing the domain name/(names) and in the best case being converted to unique visitors/"organic traffic" which in turn can lead to orders, purchases, increased customer base and more. 

Big things start small.

It is of course tactical to execute this marketing model on a smaller scale first. Eg by sharing/publishing a Wi-Fi network name (SSID) in their mobile phone. 

Personally, I use two networks. One that is stationed at my home, as well as the one that I have on my mobile phone. I have no commercial purpose with my website, my purpose is to inspire audiences/readers through published information which is mostly comprised of different kinds of marketing techniques. 

Of course, you can name (SSID) the wifi network name with something other than one domain name, tex Insta @kjg.007 or something else based on purpose.

If you choose to use a domain name, aim to use a domain name that is not too long. 

The name must attract a certain amount of attention, be easy to remember and be suitable based on the industry, niche, etc. In my case, I have chosen to point/direct the traffic coming from gyllenstorm.com to my Joomla website. This is because the Joomla website is created in a subdomain. 

The technical term for pointing/directing a domain name is “301”. 

So if you have an active platform on Instagram, Twitter, Wordpress, Blogger etc that is not linked to a domain name then you can you buy a domain name and report to the domain name provider that you want to do a 301, in which case you enter your existing platform URL (https://instagram.com/kjg.007 ?) to the domain name provider. 

Pointing a domain name (301) and getting it activated can take a varying amount of time depending on several different technical internet factors. Everything from it being activated immediately to several days before it is activated. Ask your provider for the exact time frame for 301 activation in connection with domain name purchase and pointing.

The marketing method can be used for competitive purposes. 

Hypothetically, for example, if a restaurant sells a beer for 10 dollars, the competitor can place a router near the restaurant and name its SSID with its restaurant name and a beer for 5 dollars - eg "Fatfood-1Beer-5USD"....etc.

Example explanation:

Hypothetical restaurant name: Fatfood 

Product offer: A beer

Price: $5   

There are several possibilities regarding different types of execution with this marketing technique and it must of course be carried out over a longer period of time and preferably together with other marketing techniques at the same time. The marketing technique through a unique SSID could be carried out, for example, by a person in Sweden who has placed his router in another country, for example Switzerland, etc. concretely means that the "game plan" for this marketing method which is carried out by naming the SSID with a domain name or other unique name is very large.

The word/name is freely used in Sweden.

Within the framework of "reasonableness" in combination with common sense, the word and the text have always been free to use in Sweden. *Generally, you do not need permission to write, publish or speak. Legal support for this can be found, among other things, in the freedom of expression basis and i freedom of the press regulation. 

Note that the corresponding legislation may look different in other countries and what applies there should of course always followed. 

So if the marketing method through unique SSID is performed between 2 or more countries, check the legislation first before implementation.

Publisher:

Karl-Johan Gyllenstorm - United Kingdom

Other articles:

• My WiFi Network Monitor Extension for Google Chrome Browser?
• Are your digital communication channels (WiFi) secure (in Båstad?) and is your email that you receive credible and secure? You should know this!
• This is how you get the audience involved (in Monaco/ Luxenbourg/ Switzerland?)
• Personal WiFi Password Generator With Strong Encryption
• What is best? Linking to other "luxury cruisers in Monaco" content on the same web page or linking to content on an external website - SEO?
• Link analysis combination tool with several potential functions (in Monaco?). (Pdf downloader, instagram trigger, backlink building, paypal integration and more..)
• Different Metrics (Monaco) - Google Search Console V.S Bing Webmaster Tools
• Fonctionnalité dans Gmail que vous ne connaissez probablement pas. Voici comment j'utilise la fonction améliorer référencement de mon site internet et pour structurer mes emails.
• Palliativ Vård - Vad det är och hur det kan utföras i Höganäs kommun?

By publishing images on a web page, information can be spread easily. In this article, you can learn about a marketing technique that can be used in connection with the publication of image content on a web page.

The marketing technique is very simple and can be effective when information needs to be spread quickly on a web page in several articles at the same time. As a reference I use my web page and an article that is published. 

In every article that I publish, there are standard images. These standard images are found in all my articles. The images are linked to a unique file name. These filenames are part of the image address itself. 

The blue arrow points to one of my “standard images” which published in all posts associated with content that has a geographic focus on the United States. 

The file name to this default image is:

https://gyllenstorm.joomla.com/images/Karl-Johan%20Gyllenstorm%20USA.png#joomlaImage://local-images/Karl-Johan%20Gyllenstorm%20USA.png?width=900&height=900 

Since this image is a part of all the articles on my website that have a geographical focus on the USA, it means that this particular image is exposed a lot in the organic traffic on the website. *Organic traffic = unique visitors/ readers. 

The image is indexed in the Googleś search engine and is associated with certain keywords that are found in every article that I have published and that have a geographic focus on the United States. Means that the image can be found, among other things, in the Googleś search engine under the "Images" tab. 

Now let's say we're going to run a marketing campaign that's focused on selling jeans. 

By first making a nice simple advertising image in the layout program Canva which could look like this:

And then change the image file name to the same name as the default image file (Karl-Johan%20Gyllenstorm%20USA.png) this creates the opportunity to replace/ exchange the existing standard image for the new advertising image. 

When the image file for the advertising image has been given the same name as the existing one, you choose to upload the image in the same directory by default the image is in (images). When this is done, the server/database will reflect that there is already an image with the same name, and in connection with this, the server/ database will ask if the new image should replace the old one? And in this example, the answer is YES, so the administrator chooses to click the YES button. And thus the existing standard image is replaced with the new one, which in this hypothetical example is linked to a marketing campaign around Jeans. 

Image directory name:

https://gyllenstorm.joomla.com/images/Karl-Johan%20Gyllenstorm%20USA.png#joomlaImage://local-images/Karl-Johan%20Gyllenstorm%20USA.png?width=900&height=900 

Depending on the server and web system, the server may deny that the new image with the same name is added to the directory because there is already one in the directory with that name. In that case, then changing the name of the existing image file that is already in the directory and after that you upload the new image file which is named with the same name as the default image has ie Karl-Johan%20Gyllenstorm%20USA.png

The effect of this implementation is to replace the existing standard image found in all articles geographically targeting the United States with the new one, which in this hypothetical example contains an advertising image with content associated with jeans. And thus advertising around Jeans can be done in all articles on the website that have a geographical focus on the USA quickly and easily.

With this technique, you don't have to change each web article one at a time, but the image content is changed in all articles automatically because the new image file has the same name as the existing image file. As well as because it is added/ uploaded in the same directory in which the existing image file resides.

Furthermore, this could be made even more effective from a marketing perspective by making the new image animated. Eg through a GIF image that shows several different images during a certain time interval. 

Of course, this marketing technique can also be used with video files and audio files or other files such as PDF etc.

So when building your web content, have this marketing technique as part of your strategy to spread information effectively through your web page. 

What should be considered when using this marketing technique is that the content of the articles is mixed with the content that the new image visualizes (jeans). From an SEO perspective, this can have a negative impact because the substance of the articles is mixed with other things, in this case a picture with jeans. So, for example, if the article is about a recipe for food and it is combined with an image that contains jeans, then the content becomes technically misleading from a search engine perspective and thus there is a risk of a deteriorated indexing/ ranking in search engines.

Other articles:

• Hemtjänst Höganäs - Personaldynamik och patientsäkerhet.
• Informationsformidling ved ændring af billedfil - SEO og Digital Marketing.
• International publication with a specific country focus - How it can be implemented?
• Achieving Green Values (100) In Google Page Speed ​​Insights.
• Regular Changes To The Website's *Structure and Design = DO NOT!
• Höganäs Hemtjänst - "Här har något gått snett år 2024!"

Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm