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- Category: SEO - Search Engine Optimization
- Karl-Johan Gyllenstorm By
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SEO - Website loading time is absolutely crucial when it comes to ranking in search engines.
In younger days when I was a beginner in the subject of web design and seo, many mistakes were made.
Some of the mistakes I made was pushing too much content into the web page. Content that consisted of javascript, images that were not optimized, links that had no description, content that was not dynamic.
It also happened that the server I had my website on was overloaded. Overall, all this resulted in the web page getting a slow loading time and therefore losing its visibility and position in search engines.
As a beginner, you want to use all the different possibilities within the framework of web design.
Animations, animated backgrounds, image carousels, embedded youtube videos with autoplay, embedded widgets for social media etc. And not all too infrequently this is put to work by installing various accessories in the web platform such as modules, plugins, components. All this makes the web page heavier. A heavy website tends to rank bad in search engines and hence the website owner loses visitors to the website. It can be said that the website loses part of its ability to fulfill its purpose.
So a slim website with quality content is the best. In comparison to when to lose weight without losing muscle.
We should not forget that the visitor pays for the amount of internet bandwidth it uses and with its time. The visitor wants to get as much as possible for the time he/ she chooses to allocate and for the amount of bandwidth consumed in connection with visiting a website.
Google Page Speed Insights and GT Metrix are 2 tools that can be used to analyze a web page.
These 2 analysis tools give the website owner a perspective on what is good and on what should be changed in order to improve the website.
The loading time of the web page may vary depending on where the web page is hosted and where the visitor is located.
For example, say that the web page is hosted in the USA but the visitor is located in Australia - this gives a certain loading time of the web page, at the same time in comparison, a loading time can be shorter if both the web page location and the visitor's location are the same, in this example the web page's location is the USA, the visitor's location is the USA. This is of course something to think about when developing a website for commercial purposes, you should ask yourself the question: in which country is the target group located? It can be advantageous to host the website in the same country as the target group.
By far the most common errors are that the website owner has too large image files.
Image files weighing down the website. The Joomla web system has a number of beneficial extensions that help the website owner to optimize their images and web page load time. Other factors that also affect the loading time of the web page are the cache function. Here too, Joomla is at the forefront. Users can choose to activate cache function GZIP in Global Configuration as well as Plugin System Cache. This optimizes the web page and improves results in GT Metrix and Google Page Speed Insights.
Look at the major sites Twitter, Facebook and Google.
They have one thing in common, namely that their homepage is slim and simple. Of course, there is a thought behind this that has to do with web technology. So what a website owner should aim for is a light slim website with unique content that is factual and informative. What should not be sought is a heavy website content that is copied. In summary, the conclusion can be drawn that it is complex to develop a good website and the risk is high that content that is not optimized is published, which leads to the website losing some of its quality. So if you are a website owner, analyze your website and ask yourself the question: what can I remove, what content is unnecessary, what content makes the website heavy/ slow?
As a web developer and web designer - amateur as well as professional, you should be aware that: just because you can implement/ publish/ install something, it doesn't always have to be the right thing to do.
In a Joomla forum there is a guest who describes how he does to maintain his high status on Google Page Speed Insight and GT Metrix.
And what he describes is that he conducts measurements of his website every Monday with the tools Google Page Speed Insights and GT Metrix to see what can be improved. It can be said that a website owner should have one eye in the rearview mirror and one forward in terms of running a fast and attractive website.
Something that some website owners also encounter when they choose free hosting for a website is that the server on which the website is hosted is overloaded.
That is, the owner who offers free hosting has chosen to push as many websites as possible onto the server. This of course affects the loading time on the website. So it doesn't always have to be the website owner who has pushed too much information on the web site, it can also be because the owner of the server has pushed too many websites and the server is too heavy.
There are some add-ons for Joomla that are used to optimize the loading time of the website.
Accessories used to optimize handling of images. I myself have no experience of using these, but according to expertise, these accessories that can be installed in Joomla should store the images in a server that is in the same country as the visitor. That is, when the website receives a visitor from, for example, Monaco, the accessory retrieves the website's images from a server in Monaco. This shortens the distance between the visitor and the website, which results in faster loading time.
Miserliness deceives wisdom.
Choosing free hosting of a website can be a less good choice. Note that I write can, and this because free hosting can mean overloaded servers. There are analysis tools online that you can use to see how many websites are hosted on a server.
Concretely, text content has a different value than images in the perspective of seo and web design.
The first thing Google shows in the search engine are often links that are linked to some form of textual information.
It is usually what is displayed on the "All" tab, i.e. the first tab on Google. The second, third, fourth tab shows other things. Eg pictures, films, books, news and more. In some cases, other than text links can be displayed at the top and in such cases it is usually content that is search engine optimized, i.e. a web developer who has published with the specific aim of ranking their content based on a given keyword, keyword combination.
Users of Google search in the search engine by entering "keywords". Hence, web developers should primarily publish text content on their website.
Indexed links on Google remain and that of course benefits both the web developer and the server owner.
Server owners who offer free services in various formats do so with the aim that the user of these will perform a certain task that also benefits them.
Example, let's say you publish a web page on a server that is free to use. You operate the website for a number of years and after this you decide to remove the website. Over the years that you have published content, Google and other search engines have indexed some of your content. This remains for a certain period of time after the website is removed. Means that visitors who click on links that are indexed in search engines and forums of various kinds are sent to the server where the website was hosted. In such a case, the server owner can replace the former website with a landing page that primarily tells the visitor that the website no longer exists and secondarily displays some form of marketing content that benefits the server owner. Thus, previous website owners have done some of the grunt work for the server owner. "The website owner has planted and the server owner gets to reap".
So as usual, nothing is free and if it is free initially then there is often a thought behind it.
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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
Learn more about Karl-Johan Gyllenstorm.
Age: 48
Weight: 106 kg
Length: 188 cm
Shoe Size: 46
Hair color: Brown
Body type: Athletic
Instagram: gyllenstorm_kj
Twitter: gyllenstorm_kj
Medium: kgyllenstorm
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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.” |
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