Digital information carries with it both advantages and disadvantages. Digital information is stored in servers, which can be experienced as convenient and safe initially.

But it's not always that good, and especially not if you hand over control of the information to someone else.

Imagine a scenario where a user uses a quote program or invoice program that is cloud-based or that gives the software developer the ability to remotely connect to the user's quote program/ invoice program.

Concretely, this could mean that sensitive information that could be decisive for the quote or for the customer base and order flow falls into the wrong hands. This is an example of what can happen when you hand over control to another by using software of different kinds. 

Even worse it can be with accounting software that has a remote connection, play with the idea of ​​what can happen.

So what can be done about these scourges/ disadvantages?

One way to choose is to install the software on devices that are not connected to the Internet. This eliminates the risk of any of the above occurring. Another way is to change the customer names and addresses to figured code names. Perhaps it is best to combine both parts? 

Believe me, the audacity of competitors knows no bounds. Competitors do everything to access information that can generate new customers and increased order flow. Basically, it's about money and survival..

Competitors scan your website's source code regularly to look for weaknesses and opportunities that can open new doors.

Publishing digital information in the same frame over time makes you vulnerable from a competitive perspective. The competitors want nothing more than to take control of the digital information flow in their industry. Whoever is in control is the winner!

With this established, it may be a good idea to publish and store digital information outside the regular framework, as this would make it difficult for competitors to take control/ retain control.  

Digital communication works flawlessly for the most part, but it happens that technical problems arise and then the vulnerability of many industries becomes apparent.

Imagine a scenario where telecommunications stop working. That would mean that no customers can call and order/ ask/ buy/ complain. If that were to happen, what would you do then? An online chat could be a solution to the problem.  

You should not be naive and think that, for example, telecommunications work flawlessly, on the contrary - expect that it does not always work and have a backup solution for your customers.

Back to quote program and invoice program. In one of my previous articles, I write about manipulating numbers/ input values ​​using App Script in Google. In fact, Google has a superb solution that could function as a risk allocator/ alternative to buying software for invoice preparation or quotation preparation.  

By using this solution, the information stays in your Google Drive cloud and all that it entails. You can customize your own invoice layout or Offer layout and send it quickly and easily to the recipient via email. secure, free and you stay in control of the information.

Focusing and marketing on a specific geographic area makes you vulnerable. 

You should spread the risk by marketing yourself in several different geographical areas. This can be done easily by creating multiple Google My Business profiles, where each profile has unique geodata and contact information. Skype phone numbers are exemplary for this. By having several different Google My Business profiles, you can be in several different locations/cities/countries at the “same time”. 

Likewise when it comes to website, Facebook page - don't settle for just one! Have several and risk distributing and broadening the digital marketing. Make it difficult for competitors - think in the plural instead of the singular. 

Be tactical when creating Google My Business profiles. for example, if you are a painter and work in London, use the keywords/ search terms "Painter London" in the title of your Google My Business. 

An opposite to a less accurate keyword /search term option in Google My Business within the same subject could be "Peter Painter". etc. 

Keep in mind that people often asks their Google query along with a specific geographic location, and after this Google also gives answers. 

So if someone were to ask Google for “Painter London” then the probability is rather small that "Peter Painter" would be included in the top results on Google..

Always include place/ country/ city in your metadata. Include in your title, meta description, meta keywords etc. 

If you look at how my Joomla website's menu is created, you will see that most of the headings in the menus are linked to geographical points/ countries. I have chosen to publish this way because I want to reach an “international audience”.

You can of course spin on the keyword strategy with the aim of gaining ground/ closing doors for competitors by using similar attributes/ search words associated with your main keyword(s). 

Back to the word combination "painter London", alternative word combination "painting London", "master painter London", "spray painter London" "varnisher London", "house painter London", "industrial painter London" etc. Depending on the niche you are in, choose all the different word combinations that are relevant to your industry. You can see on Google Trends which are the most and least searched on Google. 

Also enter the word combinations in Google Alerts, this way you stay up to date with when someone writes something on Google that contains your word combinations (business name?). It could be in a building forum in London where someone asks something about painting etc. *Take control of your keyword combination(s) and close the doors to your competitors and increase your order flow! 

You can also buy domain names that have your keyword combination, - .com, net, org, eu domains. And when you have the domains, add content to them or set up a redirect 301, 303 to your main website. For indexing domains in search engines, add each domain url to Google Search Console and to Bing Webmaster Tools.  

Other articles:

• Manipulate number value automatically based on set interval.
• The SEO power of the Joomla system in Switzerland is exceptional?
• Blog automation and analysis of competitors' content (Manchester)
• Hidden seo technique - Hidden keyword marketing (Frankfurt)
• Digital Marketing - Layout in a Google Spreadsheet
• How to make a layout in Google Spreadsheet with associated automatically countdowns based on the break date/ time.

Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

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Karl-Johan Gyllenstorm