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Category: Digital Marketing
Karl-Johan Gyllenstorm - Local marketing options? By Karl-Johan Gyllenstorm - Local marketing options?
Karl-Johan Gyllenstorm - Local marketing options?
13.Jul
July 13, 2024
Hits: 10345

How to distribution of marketing capital? Local marketing.

Marketing is mostly costly and can be done without limitations. Marketing without planning and thought can result in unnecessary expenses and zero results.

In this article, you can read about marketing in the local newspaper based on the fact that the company that markets is locally rooted and established for several years.

Every week I get the local newspaper in my mailbox. It contains information that is usually linked to the municipality/city as well as advertisements that the local companies stand for. 

If you imagine the following, a local construction company that has been established for over 10 years in the municipality chooses to buy advertising space/ marketing in the local newspaper for several thousand usd.  

 

The construction company has company cars with their logo on them, the workers at the construction company have clothes with their logo on them and can be seen everywhere in the municipality - in shops, on the streets, in eateries, etc. The people in the municipality know the construction company well. Now if the construction company chooses to advertise/ market itself in the local newspaper, what results can they expect from the advertising/ marketing?

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Since the local newspaper is only sent out to the residents of the municipality, the residents of the municipality (who already know the construction company), the effect of the marketing may not be the best.

Weigh invested marketing capital, time for advertisement effect - short and long term, time for distribution of local newspaper.

The local newspaper comes together with other advertising leaflets, and you can only go to yourself when it comes to advertising mailings and it is true that most people are very tired of constantly receiving this in their mailbox...

Personally, I usually throw it in the bin straight away without reading it. Yes, it also means that the local newspaper is thrown away immediately, that's how it has become (because it is sent out together with all other advertising (which you are less interested in)). 

In addition to this, most of the advertisements in the local newspaper are usually published on one of the pages at the back of the newspaper. And thus it is not certain that whoever chooses to read the newspaper will read the advertisements because they are published on the last pages. 

How long do the public keep the local newspaper?

Spontaneously, I think that most people choose to throw the magazine away relatively immediately. In the best case, the local newspaper is kept in a few minutes - i.e. the time when the reader flips through the local newspaper?

So if the local construction company has bought advertising space for thousands of usd, is this the occasion that the construction company is paying for? The construction company should ask itself the question, who is reading and how long are they reading? Is the construction company reaching any new audiences, and how many of those who read the local newspaper need to buy what the construction company is selling right now?

I'm not saying it's wrong to advertise locally in the local newspaper, but weigh the impact of it and the marketing cost versus the purpose of the marketing/ advertising in the local newspaper.

Ask yourself the question, how much marketing do you get for the same money if you choose to invest the marketing capital in, for example, digital marketing and search engine optimization? 

What opportunities can digital marketing and search engine optimization (SEO) add that marketing/ advertising in the local newspaper cannot? 

Take the comparison where the construction company chooses to buy digital marketing through Adwords. Digital marketing that targets the buyer. Digital marketing that addresses the right audience target group and nothing else. In such a comparison, the construction company probably gets a different marketing result based on invested marketing capital. In such a comparison, the construction company is visible in the right place and at the right time - i.e. when someone searches for exactly what (on Google) the construction company sells. Being seen in the right place and at the right time is fundamental in short-term/ long-term marketing. 

The construction company can buy a relatively large amount of Adwords advertising on Google for the equivalent marketing capital that an advertisement costs in the local newspaper. 

This is a bit of a classic. That companies follow their competitors' path choices in marketing.

But just because the competitors choose to advertise and market in the local newspaper, it does not actually have to mean that it is the best route from a marketing perspective. 

As a complement to other optimized marketing, it can be an alternative route to advertise in the local newspaper, but based on a business status that is not marketing optimized, the route to market in the local newspaper should be considered differently. 

I can imagine that many who choose to advertise in the local newspaper do so because they have always done so. It is part of the company's ingrained routines, just like salary payment, tax payment, quotation preparation and more. But it doesn't have to mean that it's right to do it just because you've always done it. Innovation is the key to development, and above all when it comes to advertising and marketing - local or global marketing.

Not doing like everyone else is something many successful individuals say. To not follow the crowd, to dare to create the path yourself and all that that can mean from a marketing perspective. 


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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Digital Marketing - Karl-Johan Gyllenstorm

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

  • Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

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Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm


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Karl-Johan Gyllenstorm

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If the purpose of local marketing is to sell, shall you do local marketing in local newspaper or in Google Adwords?
Local marketing options based on marketing purpose and marketing budget.
Karl-Johan Gyllenstorm
Karl-Johan Gyllenstorm
Superadministrator
Passionate Joomla user and SEO geek who is certified in Digital Marketing via the Google Digital Academy.
  • SEO score for this article is: 89/ 100
  • All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2024.
  • Longitude Latitude: -
  • Geographical Area: Global
  • Article subject: How to distribution of marketing capital? Local marketing.
  • Reading time: 3-5 min
  • Age Target group is: Age 17-80
  • The article contains: Marketing information
  • XML synced to number of sitemaps: 23
  • XML Synced: Synced with multi XML sitemaps
  • .: .

User Rating: 5 / 5

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Previous article: Big keyword competition does not have to mean that it is difficult for you to pick market shares online in search engines such as Google, Bing, Yahoo? Prev Next article: Local Digital Marketing V.S International Digital Marketing - Link Building and Keyword Techniques for Ranking in Search Engines. Next
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Växling av läkemedelsfabrikat - Patientsäkerhetslagen 2010:659
  • SEO score for this article is: 58/ 100
  • All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2025.
  • Longitude Latitude: Longitude 12.55795000, Latitude 56.19971000
  • Geographical Area: Höganäs
  • Article subject: Växling av läkemedelsfabrikat och patientsäkerhetslagen - Allergi och vårdskada.
  • Reading time: 2 min
  • Age Target group is: Age 17-100
  • The article contains: Samhällsinformation om växling av läkemedelsfabrikat och Patientsäkerhetslagen.
  • XML synced to number of sitemaps: 23
  • XML Synced: Synced with multi XML sitemaps
  • .: .
Förbrukningsjournal Narkotika (191206/TL) är inte en journal? Det är en förteckning?
  • SEO score for this article is: 34/ 100
  • All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2024.
  • Longitude Latitude: Longitude 12.55795000, Latitude 56.19971000
  • Geographical Area: Höganäs
  • Article subject: Midazolam - Förbrukningsjournal Narkotika (191206/TL) är inte en journal? Det är en förteckning?
  • Reading time: 1-3 min
  • Age Target group is: Age 17-100
  • The article contains: Samhällsinformation med inriktning på äldreomsorg och hemsjukvård samt läkemedelsval vid Palliativ vård i Höganäs.
  • XML synced to number of sitemaps: 23
  • XML Synced: Synced with multi XML sitemaps
  • .: .
How long does it take for Google to index content published on a Joomla website in New York?
  • SEO score for this article is: 63/ 100
  • All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2025.
  • Longitude Latitude: -
  • Geographical Area: United States
  • Article subject: How long does it take for Google to index content published on a Joomla website?
  • Reading time: 3-5 min
  • Age Target group is: Age 17-98
  • The article contains: Search engine optimization information
  • XML synced to number of sitemaps: 23
  • XML Synced: Synced with multi XML sitemaps
  • .: .
Enumeration of automated link building in combination with Pinging of links in bulk execution with irregular automated time shift.
  • SEO score for this article is: 91/ 100
  • All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2025.
  • Longitude Latitude: -
  • Geographical Area: United States
  • Article subject: Enumeration of automated link building in combination with Pinging of links in bulk execution with irregular automated time shift.
  • Reading time: 5-9 min
  • Age Target group is: Age 17-98
  • The article contains: Search engine optimization technique and automated link building back in the days.
  • XML synced to number of sitemaps: 23
  • XML Synced: Synced with multi XML sitemaps
  • .: .
Politiskt parti i Höganäs förtydligar 2025-04-09 det som de flesta redan vet gällande juridiska rättigheter i samband med hemtjänst och äldreomsorg?
  • SEO score for this article is: 80/ 100
  • All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2025.
  • Longitude Latitude: Longitude 12.55795000, Latitude 56.19971000
  • Geographical Area: Höganäs
  • Article subject: 2025-04-09 - Politiskt parti i Höganäs repeterar det som de flesta redan vet kring lagstöd inom hemtjänst och äldreomsorg.
  • Reading time: 5 min
  • Age Target group is: Age 17-97
  • The article contains: Samhällsinformation inom ramen för ämnet "hemtjänst".
  • XML synced to number of sitemaps: 23
  • XML Synced: Synced with multi XML sitemaps
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  • > French Canada Articles> French Canada Articles
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      • XML image sitemap
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  •  > Greece Articles > Greece Articles
    • εστιατορίου στο Μονακό
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    • Athens
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      • επιλογές δημιουργίας συνδέσμων με λέξεις-κλειδιά
    • Patras
      • Χειριστείτε αριθμούς
    • Piraeus
      • Φανταστικό σενάριο seo
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    • χάρτης σελίδας
      • XML
        • XML images sitemap
    • εργαλείο σχολίων
    • Link status
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  •  > Hungary Articles > Hungary Articles
    • Monacói marketingjére
    • Weboldalt Ázsiában
    • Budapest
      • Link optimalizálás
      • Személyes sajtócsomag
    • Debrecen
      • Joomla SEO
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      • Számokkal manipulálni
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    • Oldal térkép
      • XML
        • XML images sitemap
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    • Link status
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  •  > Italian Articles > Italian Articles
    • Assumi Hemtjänst
    • Rome
      • Tempo di caricamento della pagina web
      • Manipolare i numeri
    • Milan
      • Tecnologia web
      • Free Wifi SSID
    • Naples
      • Contenuti web artificiali
    • Turin
      • Index in Google?
      • Spreadsheet marketing
    • Palermo
      • SEO collegamenti web
      • Scenario SEO fittizio
    • Mappa della pagina
      • XML
        • XML images sitemap
    • Google Map Content Sync
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    • Link status
    • Contact
  • > Japan Articles > Japan Articles
    • Tokyo
      • Index website on Baidu
      • Manipulate number
      • 架空のSEOシナリオ
    • XML
      • XML image sitemap
    • コメントツール
    • Link status
    • Contact
  • > Latvia Articles> Latvia Articles
    • Riga
      • Vietējo laikrakstu mārketings
    • Daugavpils
    • Liepāja
    • Jelgava
      • Saišu analīze SEO
    • XML
    • Contact
  • > Liechtenstein Articles> Liechtenstein Articles
    • Liechtenstein
      • Marketing 🇱🇮 Liechtenstein
      • Send inquiries
      • Bulk posting in Wordpress
      • WiFi Security in Liechtenstein
      • Get user location
      • SEO funktion in Gmail
    • Schaan
      • Linkaufbau
      • Marketing in der Zeitung
      • Google Knowledge Graph
      • Free Wifi SSID
      • Indexiert inhalte im Google
    • XML
    • XML image sitemap
    • Kommentartool
    • Link status
    • Contact
  • > Luxembourg Articles> Luxembourg Articles
    • Differdange
      • Visible Marketing Luxembourg
      • Fiktiv SEO Szenario
      • Mail und seo (gmail)
      • Free Wifi SSID
    • Luxembourg
      • Digital marketing strategy
      • Marketing vun Software
      • Zuelen manipuléieren
      • Send cold inquiries
      • Lokal Marketing an Zeitung
      • Wifi security Luxembourg
      • Google Knowledge Graph
      • Get user location
      • Automatisierten linkaufbaus
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    • XML
    • XML image sitemap
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  • > New Zeeland Articles> New Zeeland Articles
    • Christchurch
    • Hamilton
      • Local marketing
    • Wellington
      • Hononga tātari seo
    • Auckland
      • Free Wifi SSID
    • XML
    • Get user location
    • Contact
  •  > Spanish Articles > Spanish Articles
    • Contrate Hemtjänst
    • Madrid
      • Analizando el valor de entrada
      • Free Wifi SSID
    • Barcelona
      • Visualización de datos
      • Manipular números
    • Valencia
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      • Escenario SEO ficticio
    • Bilbao
    • Mapa de la página
      • XML
    • XML images sitemap
    • Google Map Content Sync
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  • > Slovenia Articles> Slovenia Articles
    • Ljubljana
    • Maribor
    • Kranj
      • Analiza povezav seo
    • Celje
      • Iskalne poizvedbe in SEO
    • XML
    • Contact
  •  > Swedish Articles > Swedish Articles
    • En Bra Produkt
    • Torekov
      • Wifi Security in Torekov
    • Båstad
      • WiFi Security in Båstad
      • Stingray and IMSI Catcherś
      • Activate SIM Card Lock On Your Android/ Iphone
      • Google Knowledge Graph
      • Indexera innehåll på Google
    • Hemtjänst Höganäs
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      • Höganäs Hemtjänst och Medicinering
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      • Patientvård genom ASIH i Ängelholm
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      • Distriktsjuksköterska i Höganäs kommun
        • 🔴 Distriktsjuksköterska i Höganäs kommun väljer bort att utföra EKG kontroll - Patienten är "mediciniskt färdigbedömd".
      • Granskning av journalutdrag - Region Skåne i Höganäs kommun.
      • 🔴 Polisen, Rättsmedicinalverket, IVO, Patientnämden
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      • Informativ video - Palliativ vård 5
      • Informativ video - SEDERING 6
      • Informativ video - Samlingsvideo 1-6
      • Övervakning av hemtjänst
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      • Kategori - Hemtjänst Höganäs
      • Hemtjänst Höganäs - Lista
    • Höganäs
      • Höganäs Hemtjänst
        • Distrikssköterska i Höganäs
          • 🔴 Distriktsjuksköterska i hemtjänsten - Utförande av icke regelrätt delegering.
        • Hemtjänstindex i Höganäs
        • 56 PDF bilagor från externa källor - Paraplyperspektiv - Högst anmärkningsvärd hemtjänstinformation år 2024
        • IVO riktar kritik till 2 sjuksköterskor i Höganäs
        • Hälso och sjukvårdslag 2017:30
        • Patientsäkerhetslag 2010:659
        • Patientdatalag 2008:355
        • Patientlag 2014:821
        • Lag 2022:913 om sammanhållen vård och omsorgsdokumentation
        • Läkemedelslag 2015:315
        • RSS Feed - Höganäs Hemtjänst - Karl-Johan Gyllenstorm
      • Generaldirektör avgår
        • Vårdstrejk
      • Kommunal hemtjänst Självinsikt och Erkännande
      • Misstag, slarv, klanteri och felaktiga beslut inom hemtjänst
      • Hantering av medicin
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        • XML images sitemap
    • Google Map Content Sync
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  •  > Switzerland Articles > Switzerland Articles
    • Marketing Restaurants
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      • Indexiert inhalte im Google
    • Geneva
      • Marketing Restaurant Geneva
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      • Lokales Marketing in der Zeitung
      • Google Knowledge Graph
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      • Eingebettetes Marketing
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      • Traffic Zu Ihre Website
      • Zahlen manipulieren
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  • > Thailand Articles> Thailand Articles
    • Bangkok
      • การตลาดท้องถิ่น
    • Pattaya
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      • คำค้นหาและ SEO
    • Chiang Mai
    • XML
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  •  > Other XML Sitemaps > Other XML Sitemaps
    • XML Tanzania
  •  > Marketing > Marketing
    • Digital Marketing
    • SEO
    • Marketing Analysis
      • Network Analysis
    • Rank On Google England
    • Traffic Flow
    • Habituation - Digital Marketing
    • Lead Magnet
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    • Digital Fingerprint
    • Accuracy is absolutely crucial
    • Shareable Comment Tool
    • München Map SEO Technique
    • Software Marketing from Spreadsheet
  •  > Featured Articles > Featured Articles
    • Gyllenstormstraße
    • Keep Page Rank
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    • Höganäs Hemtjänst - Här har något gått snett år 2024
      • Personaldynamik och patientsäkerhet
  •  > Free eBookś > Free eBookś
    • 29 Digital Marketing Tips
    • 9 Online Marketing Tips
    • 5 MEGA Marketing Tips
    • Traffic Juice from Gigants
    • Powerful Method for Building Website Traffic
    • Historien bakom länkbyggnads programmet (SE)
    • Market Survey
    • Extravagant Seo Method
    • Power of design
    • Webbautomation - Affiliatemarketing (SE)
  •  > Contact > Contact
    • About Karl-Johan Gyllenstorm
    • Newsletter
    • Blog
  • My Tools
    • 3D Text Logo Creator
    • Book cover generator
    • Youtube Thumbnail Generator
    • Social Media Profile Image Creator
    • Book Creator 200 Pages
    • Automated Cache Cleaner for Google Chrome
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    • Social Media Post Designer
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    • Password Strength Checker
    • Sitemap Generator
    • Responsive Design Checker
    • Image Compressor
    • Base64 Encoder/Decoder
    • Text to Speak Converter
    • JSON Formatter
    • Gardient Background Creator
    • QR Code Generator
    • Password Generator
    • SVG Icon Generator
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    • Color Contrast Checker
    • Color Palette Generator
    • Meta Tag Generator
    • 3D Software Box Generator in HD Format
    • WiFi Password Generator with Strong Encryption
    • SEO Question Generator
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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

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