Developing a website that both contains an appealing design and that conveys emotions and experience and that at the same time has top value on Google Page Speed ​​Insights and GT Metrix is ​​a challenge in its own class. 

Experienced and extremely knowledgeable individuals can achieve fast and good results in web design and on GT Metrix and Google Page Speed ​​Insights but as a beginner and intermediate web developer, this is very difficult.

My advice is that you have to choose a path in this context. This means either building a website that contains a lot of design to create experience and conveying emotions or that you build your website with the objective of maximizing SEO and high value in GT Metrix and Google Page Speed ​​Insights. 

Both paths have advantages and disadvantages.

And none of the path choices are incorrect. Personally, I believe more in building SEO in an initial stage. To build high-quality content based on unique facts. In the long run, this means that links will be indexed on Google which in turn will start to drive organic traffic to the website. Web Traffic opens up new opportunities from a development perspective. In contrast to this, if you start building a website with a focus on design, the conditions are not created in the same way to start driving traffic to the website. (And a website with out traffic is website with 0 value). Alternative solution to that could be to share the website links on social media to start traffic.

However, there is a difference between traffic from search engines and traffic from social media.

Traffic from search engines is often based on the fact that an individual has made a search for a specified keyword or search phrase in the search engine Google, Yahoo, Bing, etc. A search that is specific. It can be said that the individual is looking for specific information within a specific subject. This kind of traffic is qualitative for a website owner. This kind of traffic has a high value for the website owner.

In contrast to traffic from social media, which is usually more mixed/ diluted. Traffic from social media also has a high value but a value of a different kind. The best thing is of course to get traffic from both elements ie from search engines and from social media.

Building SEO takes time and this is one of the reasons why I advocate that web developers focus on this initially and not on web design. 

In all this, you can simplify the result and the value of the effort around a specific web development/ website. This is done by measurement. Measurement of traffic from search engines and social media. Other parameters that are also looked at are genuine followers and genuine subscribers. I write genuine because it happens that individuals buy fake followers and subscribers and these fake followers and subscribers contribute nothing more than a single number in the statistics.

Developing a website requires passion and commitment.

If you are passionate about web design then you should choose to build your website based on it, likewise if you are a passionate seo geek then you should choose to build your website based on it. 

Do what you are good at and do it often and the results of your effort will come sooner or later. Make sure that "get wind in the sails and steer the boat in the right direction".  

If you are interested in seo then there are a bunch of articles on this website that can help you develop in this area.

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm