This marketing technique can be advantageously used both on new websites and on established ones. The purpose of the marketing technique is to drive traffic to the page that has full potential and through this increase long-term organic traffic, increase order flows, increase customer base, increase competitiveness and more.

In marketing, there are always those who are bigger and stronger and who have been on the market longer. They thus have a general market advantage and some can even dominate in their niche. 

This opens up opportunities for competitors! 

By using Google's search engine functions, competitors can glide/ take advantage of others' integrated digital marketing. This can be done by using keywords in your content that are very similar to those used by the one who dominates the market, you can use similar name - similar word combination.

Example:

Let's say an established name (*established word combination) that dominates the internet/ Google is: 

• Pelles metal plate box in square.  

A digital marketing glidningś name to this could be: 

Example 1. Square in the box - Kjelleś plate metal.

Example 2. Nelle's plate - Square in metal box.  

Etc……….

This is how "The Marketing Gliding Technique" works:  

If someone applies non-exact input value in Google then Google tries to give the user the answer that Google thinks is right based on the algorithm. If a "digital marketing gliding name" is in the same niche and sells the same products/ service as the dominated name/ business, then the possibility opens up to take a "customer" from the dominated name/ business because Google may choose to display the "gliding name" at the top of the search engine. *So if imprecise keywords are entered into the Google search engine by a user, then the door is opened for the competitors and thus the large market dominator risks losing potential customers/ internet visitors if the competitors use digital marketing "gliding technique" on their websiteś.

This makes clear why it is so important not to have too complicated brand names. 

Names that are hard to remember, names that are too long, etc. It also makes clear why it is so important in digital marketing/ SEO to think outside the box to close all loopholes for competitors. If any of this is missed, it can cost one or more customers/ internet visitors, which in the worst case results in loss of income because the competitors take the customer instead.    

Digital marketing gliding technique can be performed when an established niche's name mostly contains "uncolored" words. That is search words/ word combinations for which there is no exclusive right/ patent. 

So, the combination of the words does not necessarily have to be grammatically correct.

The important thing is that the words are similar to those found in the name/ word that is market dominant on Google. The order in which the words are thus matters less. 

Digital marketing glidningś technique must of course be combined with:

1, web content that is of high quality and that is 2, within the framework of the same niche as the market dominant is to get its full power/ effect in the Google search engine. 

*You may never copy someone else's name for marketing purposes that is ingrained unless you have permission to do so from the owner. The marketing technique described above can be used for digital marketing purposes when there is no exclusive right/ patent on words/ word combinations.

Concretely, to use a general word/ or a combination of general words which cannot be directly linked to an established brand/ name could be used in conjunction with the aforementioned marketing technique referred to as "gliding". 

Examples of “general words”: 

1. Ketchup

2. Car deck

3. Hamburger

4. Mobile phone 

*Although the example words listed (1-4) can be associated with larger, heavier, well-established company names/ brand names, the words are "general". That is to say, no one has exclusive rights/ patent on them. Thus, they are also accessible and useful for digital marketing techniques termed "gliding".  

Summary:

In this article you can read about digital marketing technology called "gliding". The marketing technique can be used in the search engine Google by digital marketers and seo specialists with the aim of increasing the competitiveness of a name, brand, company, niche etc. Specified input value and its order of turn have some significance in seo and how Google chooses to display search results, but also illogical order of input value can be used in digital marketing/ seo. Examples of this are described above.

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

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Karl-Johan Gyllenstorm