In the younger days before Google Panda was implemented, link building looked different. Many of the techniques that were used then for seo and link building do not work today and some of the techniques are against the user policy that Google has and therefore shall not be performed. However, the techniques are interesting to look at if you are interested in seo. 

The techniques that were used for link building before Google Panda came into force can give you perspective on how to develop your seo and link building if you take the older techniques to new improved developed levels of seo and link building. 

Those of us who are familiar with Seo know that what is called and referred to as “black hat” technology should be avoided. And definitely if you have valuable web content that you are afraid of. And no, using these techniques to sabotage competitors does not work. Don't even think about it. 

So what could a legacy link building technique look like before Google Panda took effect? 

One of my custom tools that I could use before Google Panda came into effect was my link building tool that created links automatically based on the specified original link as input value. 

The tool created links automatically at even/uneven time intervals and in each link created a number was added to the end of the link.

For example:

Input value: https://gyllenstorm.com

Automated links via the tool: 

20 second delay 

https://gyllenstorm.com/1

20 second delay

https://gyllenstorm.com/2

20 second delay

https://gyllenstorm.com/3

Etc....

What the link builder did was add a value to the end of each link, while the link itself kept its original link address, in this fictitious example: https://gyllenstorm.com .

The purpose of this was to manipulate the search engine's algorithm, which would benefit SEO in the next step in various ways. 

In the next phase, when the links were produced, the entire batch of links (300 pieces) was copied and added in the Ping tool WM Mass Ping. After adding in WM Mass Ping, all links were pinged. Pinging of links in WM mass Ping with time delay in each ping.

The purpose of pinging a link is to speed up indexing of the link in search engines. 

In retrospect, automated link building could also be carried out where keywords including enumeration of each link are used together with irregular time shifts in automated link production: 

For example:

Input value: 

https://gyllenstorm.com 

Automated link building:

10 second delay

https://gyllenstorm.com/nyckelord-1

15 second delay 

https://gyllenstorm.com/nyckelord-2 

20 second delay 

https://gyllenstorm.com/nyckelord-3 

10 second delay

https://gyllenstorm.com/nyckelord-4

Etc….

It is precisely this thinking regarding the development of a link building technique that I want to highlight. 

That you have one "standard model" which is developed into something that can be classified as better and more complex without making it more difficult and breaking regulations. 

The picture shows my tool in all simplicity. At the top of the image, a barometer is shown that moves to the right as the number of links is built automatically with a certain time shift - until the "link batch" is full, i.e. 300 links have been built.

The links are easily copied in the link tool by dragging the mouse cursor over the link text followed by the keyboard command -> Ctrl+C. After the links are copied they can be added to the bulk ping tool WM Mass Ping, the addition is made by pasting the links - keyboard command -> Ctrl+V. And finally the pinging is done by clicking the button “PING” i WM Mass Ping Tool.    

In clarification, this technique should not be used. The technology is outdated and is not classified as effective and may be against the user policy of Google. 

So don't use the technique, men feel free to analyze the execution and composition of the code for link building automation and in connection with that you may be able to develop something better for your own private or business link building.

Much of SEO achieves its full effect only when different tools are intertwined and when they are used in the right way. What I describe in this article is a signpost on such an occasion.   

Publisher:

Karl-Johan Gyllenstorm - United Kingdom

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