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English articles

- Details
- Category: Digital Marketing
- Karl-Johan Gyllenstorm (The art of creating a balanced banner.) By
- Hits: 1888
- SEO score for this article is: 90/ 100
- All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2024.
- Longitude Latitude: -
- Geographical Area: Global
- Article subject: The art of creating a balanced banner.
- Reading time: 5 min
- Age Target group is: Age 17-80
- The article contains: Digital marketing information
- XML synced to number of sitemaps: 23
- XML Synced: Synced with multi XML sitemaps
- .:
Banners/ online advertisements are something that is used extensively on web pages. It is used to highlight a message that contains special information that may have one or more different purposes.
Over the years that I've dabbled in digital marketing and seo, I've seen many banners that are completely wrong in design.
You use too many fonts, too many colors and have too much information in the banner so that it becomes difficult to interpret what the actual message really is.
It is an art to create a banner that contains a well-balanced amount of information and color and that thereby achieves a good effect from a digital marketing perspective.
What works on one web page may not work on another web page. Namely, the banner must match the website's theme and overall look. Precisely because of this, banner generators are not optimal to use because they usually have limitations in the design itself.
When building your banner, use the following rules of thumb and guidelines:
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Be clear about the purpose and message of the banner.
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Based on purpose and message - create a powerful headline in an appropriate font.
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Select a color (maximum three colors) that matches the theme of your web page.
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Use a high light color (deviant color) on text or on an image that you want to emphasize extra in the banner.
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Compress the banner's file size so that it loads quickly in different browsers.
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Consider whether the banner should contain a link or links, if YES publish the links in button format. Eg button format that contains the text buy now, I want to know more, read more, learn more, download, try for free, show offer …..
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Think about whether the banner should be time-limited, for example if you offer a product or service and whether this offer should be time-limited or limited to a certain number of buyers. By setting a time limit or number limit in the banner, a "hurry up" is created, which can lead to buyers making faster decisions that generate faster sales and faster income for the seller.
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Publish the banner at the right time on your website based on the banner's purpose and content. For example, don't publish a banner that contains marketing information about snow chains in the middle of summer. Very few people buy snow chains in the middle of summer.
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Try to create a kind of lure in the Banner, a lure that the audience cannot resist. Could be buy now and pay in 1 year, buy now and pay next time you buy (within given time frame requirements).
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Use Google Tag Manager to improve the marketing effect of the banner.
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Use fonts that are easy to read, such as arial, tahoma, verdana, anton, archive black, paytone one and more.
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Do not include too many messages/ information in the banner. The more messages the banner has, the greater the risk that the audience is not reached.
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Measure marketing results using Google Analytics.
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Set start time for publication and stop time for publication. Measure the marketing result between start and stop time. Evaluate the measurement result and adjust the information in the banner if necessary and publish again at the right time.
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Think about whether your banner should contain a QR code and, if so, how the QR code should work technically.
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Consider whether the banner should contain a call to action button and if so, in what color, size and place in the banner.
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Choose the color of the banner based on the age of the audience, choose the color of the banner based on the season.
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If you sell sweets or toys, consider using cartoon marketing techniques. This is a technique that consists of powerful colors and figures that attract the audience. High-resolution 3D figures can be downloaded for free on Pixabay
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Add an ALT information to the Banner that clearly tells Google what the banner contains for offer. Be sure to enter details in the ALT information, eg if it is a date offer, quantity limited offer, location limited offer.
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If you create a banner that you will use for advertising on Adwords, make sure that everything in the banner is balanced. Take the safe before the unsafe and do not labor with too many messages and too much information in the banner. Advertisers on Adwords pay/ click and an ad banner that is not balanced will probably only result in an expense and nothing else.
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Think about how you can share your banner, how you can get others to want to publish your banner on their website?. Back in the days (2019), I made a test version of this marketing/ seo technique. Like this.
Some of the information in the points above may also be relevant when publishing an advertisement in newspapers, when creating a logo, when creating marketing decor on cars, buses, trucks, boats, poster columns, sidewalk speakers…
Think about the general signal value of the banner/ logo/ ad... before you publish.
Think about what signal value a logo gets from the audience that contains a red warning triangle? There is really no right or wrong when creating and publishing banners/ logos/ advertisements, but there are guidelines and rules of thumb that creators create their content from. This is what separates experienced creators from inexperienced ones. .
Other articles:
- Upcoming development and optimization of powerful search engines?
- Vcard - Electronic business card for SEO success (New York?)
- Timing and trends - The Bay Area
- Email marketing - How to send cold inquiries quickly, free and easily. (Luxembourg?)
- Strategy and risk allocation (London?)
- Manipulate number value automatically based on set interval.
- Hidden seo technique - Hidden keyword marketing (Frankfurt)
Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
Learn more about Karl-Johan Gyllenstorm.
Age: 48
Weight: 106 kg
Length: 188 cm
Shoe Size: 46
Hair color: Brown
Body type: Athletic
Instagram: gyllenstorm_kj
Twitter: gyllenstorm_kj
Medium: kgyllenstorm
Contact:

- Details
- Category: Digital Marketing
- Karl-Johan Gyllenstorm By
- Hits: 1320
- SEO score for this article is: 76/100
- All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2024.
- Longitude Latitude: Longitude -73.935242, Latitude 40.730610
- Geographical Area: New York
- Article subject: Electronic business Vcard for SEO success in New York?
- Reading time: 5 min
- Age Target group is: Age 17-80
- The article contains: Digital marketing information
- XML synced to number of sitemaps: 23
- XML Synced: Synced with multi XML sitemaps
- .:
It's the details that do the SEO in New York and usually when the right kind of details are intertwined.
A mistake that most marketing people in New York probably recognize is when the focus is only on the website or blog.
Actually, it is not a mistake, but as I write above, it is when the right details are intertwined in digital marketing that positive results often occur.
In the last article I emphasized the ease of buying online and all that it entails.
It should also be easy to contact you by email, phone or via social media. This is where Vcard enters "the marketing picture". With Vcard, you make it easy for your customers in New York to contact you, you make it easy for your customers in New York to add your contact information to their mobile phone/user device.
In fact, Vcard is a great way to build back links. It is also a great way to use to improve general SEO and local SEO in New York. In your Vcard you can add your *top positioned keywords, *your most important and heaviest links together with *geo information" (street, zip code etc). As you share your Vcard with customers in New York, your back links increase, search spiders see when the number increases (prominence in search engines) and this benefits your general seo and local seo in the long run.
Vcard is also known as VCF file in data terms.
If you don't know how to make a Vcard, there are quick and free solutions for this here
Put your Vcard in your email autoresponder, on your website and in social media.
Other articles:
- Timing and trends - The Bay Area
- Email marketing - How to send cold inquiries quickly, free and easily. (Luxembourg?)
- Machine learning, algorithms, text to sound and mobile applications that listen - seo.
- Strategy and risk allocation (London?)
- Manipulate number value automatically based on set interval.
- The SEO power of the Joomla system in Switzerland is exceptional?
- Hidden seo technique - Hidden keyword marketing (Frankfurt)
- Interface example and functions - Shareable Comment Tool
- Digital Marketing - Layout in a Google Spreadsheet
- Mit Hilfe von Ai-Design im Salzburg von der Idee zur Realität?
Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
Learn more about Karl-Johan Gyllenstorm.
Age: 48
Weight: 106 kg
Length: 188 cm
Shoe Size: 46
Hair color: Brown
Body type: Athletic
Instagram: gyllenstorm_kj
Twitter: gyllenstorm_kj
Medium: kgyllenstorm
Contact:

- Details
- Category: Digital Marketing
- Karl-Johan Gyllenstorm By
- Hits: 2770
- SEO score for this article is: 76/100
- All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2024.
- Longitude Latitude: Longitude -0.118092, Latitude 51.509865
- Geographical Area: London
- Article subject: Strategy and risk allocation (London?)
- Reading time: 5-10 min
- Age Target group is: Age 17-80
- The article contains: Digital marketing information
- XML synced to number of sitemaps: 23
- XML Synced: Synced with multi XML sitemaps
- .:
Digital information carries with it both advantages and disadvantages. Digital information is stored in servers, which can be experienced as convenient and safe initially.
But it's not always that good, and especially not if you hand over control of the information to someone else.
Imagine a scenario where a user uses a quote program or invoice program that is cloud-based or that gives the software developer the ability to remotely connect to the user's quote program/ invoice program.
Concretely, this could mean that sensitive information that could be decisive for the quote or for the customer base and order flow falls into the wrong hands. This is an example of what can happen when you hand over control to another by using software of different kinds.
Even worse it can be with accounting software that has a remote connection, play with the idea of what can happen.
So what can be done about these scourges/ disadvantages?
One way to choose is to install the software on devices that are not connected to the Internet. This eliminates the risk of any of the above occurring. Another way is to change the customer names and addresses to figured code names. Perhaps it is best to combine both parts?
Believe me, the audacity of competitors knows no bounds. Competitors do everything to access information that can generate new customers and increased order flow. Basically, it's about money and survival..
Competitors scan your website's source code regularly to look for weaknesses and opportunities that can open new doors.
Publishing digital information in the same frame over time makes you vulnerable from a competitive perspective. The competitors want nothing more than to take control of the digital information flow in their industry. Whoever is in control is the winner!
With this established, it may be a good idea to publish and store digital information outside the regular framework, as this would make it difficult for competitors to take control/ retain control.
Digital communication works flawlessly for the most part, but it happens that technical problems arise and then the vulnerability of many industries becomes apparent.
Imagine a scenario where telecommunications stop working. That would mean that no customers can call and order/ ask/ buy/ complain. If that were to happen, what would you do then? An online chat could be a solution to the problem.
You should not be naive and think that, for example, telecommunications work flawlessly, on the contrary - expect that it does not always work and have a backup solution for your customers.
Back to quote program and invoice program. In one of my previous articles, I write about manipulating numbers/ input values using App Script in Google. In fact, Google has a superb solution that could function as a risk allocator/ alternative to buying software for invoice preparation or quotation preparation.
By using this solution, the information stays in your Google Drive cloud and all that it entails. You can customize your own invoice layout or Offer layout and send it quickly and easily to the recipient via email. secure, free and you stay in control of the information.
Focusing and marketing on a specific geographic area makes you vulnerable.
You should spread the risk by marketing yourself in several different geographical areas. This can be done easily by creating multiple Google My Business profiles, where each profile has unique geodata and contact information. Skype phone numbers are exemplary for this. By having several different Google My Business profiles, you can be in several different locations/cities/countries at the “same time”.
Likewise when it comes to website, Facebook page - don't settle for just one! Have several and risk distributing and broadening the digital marketing. Make it difficult for competitors - think in the plural instead of the singular.
Be tactical when creating Google My Business profiles. for example, if you are a painter and work in London, use the keywords/ search terms "Painter London" in the title of your Google My Business.
An opposite to a less accurate keyword /search term option in Google My Business within the same subject could be "Peter Painter". etc.
Keep in mind that people often asks their Google query along with a specific geographic location, and after this Google also gives answers.
So if someone were to ask Google for “Painter London” then the probability is rather small that "Peter Painter" would be included in the top results on Google..
Always include place/ country/ city in your metadata. Include in your title, meta description, meta keywords etc.
If you look at how my Joomla website's menu is created, you will see that most of the headings in the menus are linked to geographical points/ countries. I have chosen to publish this way because I want to reach an “international audience”.
You can of course spin on the keyword strategy with the aim of gaining ground/ closing doors for competitors by using similar attributes/ search words associated with your main keyword(s).
Back to the word combination "painter London", alternative word combination "painting London", "master painter London", "spray painter London" "varnisher London", "house painter London", "industrial painter London" etc. Depending on the niche you are in, choose all the different word combinations that are relevant to your industry. You can see on Google Trends which are the most and least searched on Google.

Also enter the word combinations in Google Alerts, this way you stay up to date with when someone writes something on Google that contains your word combinations (business name?). It could be in a building forum in London where someone asks something about painting etc. *Take control of your keyword combination(s) and close the doors to your competitors and increase your order flow!
You can also buy domain names that have your keyword combination, - .com, net, org, eu domains. And when you have the domains, add content to them or set up a redirect 301, 303 to your main website. For indexing domains in search engines, add each domain url to Google Search Console and to Bing Webmaster Tools.
Other articles:
- Manipulate number value automatically based on set interval.
- The SEO power of the Joomla system in Switzerland is exceptional?
- Blog automation and analysis of competitors' content (Manchester)
- Hidden seo technique - Hidden keyword marketing (Frankfurt)
- Digital Marketing - Layout in a Google Spreadsheet
- How to make a layout in Google Spreadsheet with associated automatically countdowns based on the break date/ time.
Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
Learn more about Karl-Johan Gyllenstorm.
Age: 48
Weight: 106 kg
Length: 188 cm
Shoe Size: 46
Hair color: Brown
Body type: Athletic
Instagram: gyllenstorm_kj
Twitter: gyllenstorm_kj
Medium: kgyllenstorm
Contact:

- Details
- Category: Digital Marketing
-
Also available:
- Karl-Johan Gyllenstorm By
- Hits: 12052
- SEO score for this article is: 77/100
- All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2024.
- Longitude Latitude: Longitude -81.760254, Latitude 27.994402
- Geographical Area: Florida
- Article subject: How to manipulate number value automatically based on set interval.
- Reading time: 4-9 min
- Age Target group is: 17-80
- The article contains: Digital marketing information.
- XML synced to number of sitemaps: 23
- XML Synced: Synced with multi XML sitemaps
You have probably reflected that numbers appear in many different contexts in web content.
It can be numbers that:
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Count the number of visitors to a web page.
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Numbers that show how many likes a post has received.
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Numbers that show how many followers a web page or web profile has.
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Numbers that show how many people have read a certain web post.
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Numbers that show how many comments a post has etc.
Numbers are something that influences and numbers are a kind of indication of one or more events.
Numbers can be used as a guide for what is to come. Many seasoned web geeks love numbers and statistics as this could be a form of receipt of what has been published online.
The question is, however, can and should you trust all the numbers that are published online?
The answer is for you to give yourself after you have read this article which will describe how to manipulate numbers that are published frontend on a web page or backend in a spreadsheet.
Let's say you have a number of input values in a spreadsheet that you want to increment by 598 every 2 hours automatically indefinitely. It can be input value used for any of the purposes I mention above.
We can make this happen relatively easily by adding a script to the spreadsheet under the Appscript tab.
This is what the script might look like:
function add2Column() {
let spread = SpreadsheetApp.getActiveSpreadsheet();
let sheet = spread.getSheetByName("Sheet1");
let range = sheet.getRange("B11:B37");
let values = range.getValues();
values.forEach( row => row[0] = row[0]+598 );
range.setValues(values);
}
In the example, the value in spreadsheet cells B11-B37 will increase by 598.
The triggering trigger is set to every 2 hours.
In this example, I have chosen to create an input value that is synced with Google spreadsheet map visualization. The title in column B is indicated by the word user, and the title in column A is indicated by the word country.
The map is embedded on the web page for design purposes.
Concretely, after the number manipulation is activated via the script function above, the "number of users" will increase by 598 automatically every 2 hours in the respective blue-marked country on the map. This is a form of number manipulation that shows/ visualizes an increase in users in the blue marked countries every 2 hours until further notice.
This method of manipulating numbers can be used in many different aspects.
Actually, it is only the imagination that sets the limits for how the method is used.
This could be called "data in a nutshell". What is shown is one thing, but what the qualitative substance is, may be something completely different from what you see/ read. Think about it. The time interval can of course be set to something other than what this example shows, likewise the value used for increase could be used for decrease. Alternatively, you use increased value with decreased value in different periods in the same script action, for example every 2nd hour the value increases by 75, every 3rd hour the value decreases by 23 until further notice. Wise verse...
Other articles:
- The SEO power of the Joomla system in Switzerland is exceptional?
- Blog automation and analysis of competitors' content (Manchester)
- Hidden seo technique - Hidden keyword marketing (Frankfurt)
- Digital Marketing - Layout in a Google Spreadsheet
- How to make a layout in Google Spreadsheet with associated automatically countdowns based on the break date/ time.
- Mit Hilfe von Ai-Design im Salzburg von der Idee zur Realität?
Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
Learn more about Karl-Johan Gyllenstorm.
Age: 48
Weight: 106 kg
Length: 188 cm
Shoe Size: 46
Hair color: Brown
Body type: Athletic
Instagram: gyllenstorm_kj
Twitter: gyllenstorm_kj
Medium: kgyllenstorm
Contact:

- Details
- Category: Digital Marketing
- Karl-Johan Gyllenstorm By
- Hits: 1243
- SEO score for this article is: 71/ 100
- All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2024.
- Longitude Latitude: Longitude 9.510530, Latitude 47.167500
- Geographical Area: Liechtenstein
- Article subject: Interface and functions
- Reading time: 30-60 sec
- Age Target group is: Age 17-75
- The article contains: Digital marketing information
- XML synced to number of sitemaps: 23
- XML Synced: Synced with multi XML sitemaps
- .:
Redirecting to How to create a Shareable Comment Tool after 30 seconds
An interface can be designed in several different ways. The most important thing is that the design reflects the content of your software and that the design gives the audience a serious impression. Which function you choose to add to your interface is up to you, but probably the most common is to either link directly from the interface to the target page where the main product is located or to forward the audience automatically through the code function 301 or 303. The way this page is coded. You will be automatically redirected after 30 seconds to another link, (if not click here).
Other articles:
- How to make a layout in Google Spreadsheet with associated automatically countdowns based on the break date/ time.
- Digital Marketing - Layout in a Google Spreadsheet
- Mit Hilfe von Ai-Design im Salzburg von der Idee zur Realität?
- Cross link between Youtube and Blogger an seo classic in Schaan?
- Different Metrics (Monaco) - Google Search Console V.S Bing Webmaster Tools
- Gray area publication in Florida and SEO results?
- The SEO power of the Joomla system in Switzerland is exceptional?
- Blog automation and analysis of competitors' content (Manchester)
- Hidden seo technique - Hidden keyword marketing (Frankfurt)
Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
Learn more about Karl-Johan Gyllenstorm.
Age: 48
Weight: 106 kg
Length: 188 cm
Shoe Size: 46
Hair color: Brown
Body type: Athletic
Instagram: gyllenstorm_kj
Twitter: gyllenstorm_kj
Medium: kgyllenstorm
Contact:

- Details
- Category: Digital Marketing
- Karl-Johan Gyllenstorm By
- Hits: 4084
- SEO score for this article is: 83/ 100
- All rights reserved: The content is published with support from the freedom of expression constitution and the freedom of the press regulation © 2024.
- Longitude Latitude: Longitude -73.935242, Latitude 40.730610
- Geographical Area: New York
- Article subject: Digital Marketing - Layout in a Google Spreadsheet
- Reading time: 10-13 min
- Age Target group is: Age 17-75
- The article contains: Digital marketing information
- XML synced to number of sitemaps: 23
- XML Synced: Synced with multi XML sitemaps
- .:
In the previous article, a concrete picture was given of how a layout in a Google Spreadsheet could be designed to market a software on the internet.
The structure of the layout has a certain system that is created to capture the attention of the audience as well as to achieve one or more purposes.
The layout can be divided into different sections. In each section there is input value that fulfills one or more purposes from a digital marketing perspective. A section = A cell in a Google spreadsheet.
Section 1:
Contains a well-chosen name (header 1) of what is to be highlighted in the eyes of the audience.
Often a selected name that is compiled based on thorough keyword analysis. (Header 2) a shorter description of the service/product that is well weighed and balanced. (Header 3) text that should motivate the audience to read on and to want to know more. (Header 4) Text information that should reflect "trust" in the eyes of the audience. Information that should make the audience safe. (Header 5) Motivator - Text that triggers and motivates the audience to want to know more or to use/ try the concept. (Header 6) Text that reflects duration and professionalism.
Section one is based on creating "trust" and on triggering the audience to read more about what is to be marketed.
Section 2:
Contains various functions. The functions are the substance of what is marketed. The substance is developed based on a needs analysis and demand. The substance acts as a motivator and trigger. The aim is to make the audience hungry, to make the audience want to know more about what is being marketed.
Section 3:
Contains benefits. Advantages, functions that the product, service. This is part of the experience that the user can take part in if he/she chooses to use the product, the service. The purpose of these parameters is to build trust with the audience and at the same time trigger the audience to click on one of the 2 buttons in section 4.
Section 4:
When the audience has read information up to this section, they have been influenced by the information more or less. Here we want to create the opportunity to capture the audience that is most hungry and that has decided that "this is something for me" - "I want this now". And to pressure the audience to make decisions quickly, a concise text in a red frame has been added below the 2 buttons. The information in the red frame tells the audience that some kind of time limit exists and that the product, the service, is compatible with major brands such as...Section 4 purpose is to hurry up, create an opportunity for decision/ruling.
Section 5:
Banner that is linked to videos that contain information that should convince/influence the audience to start using the product, service.. Video Information that will build "trust" with the audience.
Section 6:
Contains information that answers common public indirect questions about the product, the service.. The purpose of the information is to convince, influence, clarify, highlight advantages, opportunities with the product, service.. Which should build "trust" with the audience.
Section 7:
Information that should motivate and convince the audience to start using the product, service. "Triggers" that create trust with the audience. Can be made by interweaving other components within the framework of the same topic.
Section 8:
Break point for determination. Audiences who feel that this is what I want and that this is what I have been looking for get the opportunity to pick up the substance. By download link, check out, email, registration etc.
Section 9:
Information that gives the audience a picture of the development around the product, the service.. Information that should build "trust", convince, influence the audience to start using or to want to know more about the product, service.
Section 10:
A showcase/ demo that will convince the audience, show the audience how good the product, service is. Advantages and functions that the product, service has and that the audience can take part in if they start using the product, service. The storefront should make the audience feel that "this is something for me" or that "I want to know more about this", "this seems interesting and has potential".
Section 11:
An in-depth look at the product, the service showcase/ demo. *Which will convince the audience, show the audience how good the product, service is. Advantages and functions that the product, service has and that the audience can take part in if they start using the product, service. The storefront should make the audience feel that "this is something for me" or that "I want to know more about this", "this seems interesting and has potential".
Section 12:
Trigger/ added value that comes with the product, service. This information should convince/ influence the audience to start using the concept. The information must arouse interest in the audience, the information must be exceptional, unique!
Section 13:
New breaking point for decisions. The public gets the opportunity to download/ start using the product, service by clicking on one of the 2 buttons that could lead to a check out, download link, e-mail registration, etc.
Section 14:
Information about functional elements in the product, the service. The purpose of the information - to build "trust" with the audience.
Section 15:
Information about functional elements in the product, the service. The purpose of the information - to build "trust" with the audience.
Section 16:
Information about functional elements in the product, the service. The purpose of the information - to build "trust" with the audience and to arouse curiosity in the audience.
Section 17:
Image of the product, the service. Image that should reflect professionalism within the framework of the current niche.
Section 18:
New breaking point for decisions. The public gets the opportunity to download/start using the product, service by clicking on one of the 2 buttons that could lead to a check out, download link, e-mail registration, etc.
Section 19:
Questions and answers about the product, the service. The purpose of the section is to convince the audience that "this is good", "this is what you have been looking for" by answering questions and uncertainties about the product, the service.
Section 20:
Triggers that will trigger decision-making in the audience. Triggers that will motivate the audience to choose the product, the service. To provide the audience with indicative information that will create "trust".
Section 21:
New breaking point for decisions. The public gets the opportunity to download/start using the product, service by clicking on one of the 2 buttons that could lead to a check out, download link, e-mail registration, etc.
Section 22:
Storefront/demo layout of the product/ service that should give the audience an overall picture of what the product, or service looks like live. Here, colorful colors can be used in suitable combinations to trigger the audience (color psychology). Purpose: to build "trust" and to trigger the audience.
Section 23:
Detailed information that is indicative. Information that should create curiosity in the audience and at the same time convince the audience that this is really good, I want this, I want to try this (because?).
Section 24:
New breaking point for decisions and decisions. The public gets the opportunity to download/start using the product, or service by clicking on one of the 2 buttons that could lead to a check out, download link, e-mail registration, etc.
Section 25:
Image that affects the audience positively. Image that reflects energy, joy, success. The picture should get the audience in the right "mode" - the audience should feel joy when they look at the picture
Section 26:
Information that will push the audience to decisiveness, decision-making. Information that says there are limitations and that not everyone will be able to take part in the opportunity.
Section 27:
New breaking point for decisions. The public gets the opportunity to download/start using the product, or service by clicking on one of the 2 buttons that could lead to a check out, download link, e-mail registration, etc.
Section 28:
.
Automatic timer that shows how much time is left before the opportunity is removed/closed. The aim is to pressure the audience to make decisions
Section 29:
Information that will build "trust" with the audience. Information about the product, or service, that is indicative. Information that should make the audience feel that the product, or service is completely problem free. Information that should reflect quality, competence and potential.
Section 30:
A professional interface that gives a good "reflection" of what you have created. Interface that is published separately on a home page of your software, with either linking to the software or by automatic redirection 301, 303 to the software or to a check out where download can be completed after payment.
Summary:
What pervades the layout is building "trust" with the audience. That is absolutely the most important thing. In the next step, a number of breakpoints enter the Layout, breakpoints that are created for decisiveness and decision-making and which in this case consist of 2 buttons.
It is known that repeated information affects the audience more than non-repeated information. Based on this, the different sections of the layout are also made. Some are affected faster than others by information depending on a number of different factors. Based on this, the breakpoint sections are published in the Google Spreadsheet layout.
One of the reasons for how quickly the audience is influenced and how quickly they choose to make a decision is how hungry they are "for exactly what is served on the plate". That is, if you have what they are looking for and at the right price/conditions, then they will make a decision quickly to get what they want.
Creating trust is absolutely crucial to building a relationship with the audience. It is therefore especially important that the product, service is highlighted in a trust-inspiring way. A couple of ambiguities/mistakes in the layout are enough to lose the audience. So perfection in layout is critical to results.
A confidence-inspiring way that indirectly says that "we want to build a long-term relationship with our audience" and this is done by giving away a product, service (in the first place). You don't want to force the audience to use the script. Such a relationship would not last long. Audiences who want what's available are the right target group in this fictitious scenario!
A fair starting point which can mean that a new branch grows on the product owner's tree which can lead to a loyal customer in the long run. To create this situation, you first give away and then receive. In this fictitious scenario, a script that you retain control over and everything it includes. In this fictitious scenario, an increased number of users of the script will lead to increased traffic to the links found in the script. The links are so-called backlinks. Means increased traffic to landing pages that the links point to. Traffic gives us opportunities and the traffic comes via the audience that chose to use the script.
The value in this fictitious scenario is the script and the number of users. With the passage of time, the number of users will probably increase and thus also the traffic from the script.
New opportunities and openings come in parallel with increased traffic just as with an increased number of followers.
The description above is only fictional and should inspire you who are thinking about creating your own software and thinking about how a marketing layout could be made. From thought to action...
You don't need to be an expert in Photoshop, there are ready-made psd layouts on the internet that you can easily edit and put your personal touch on.
Now ask yourself the question, what kind of software do you want to create and what do you want the marketing layout to look like?
And what would be the purpose of your software? What problems will your software solve, what opportunities will the user get with your software, what target group is relevant for your software, how can you reach your target group, what competence is required of the person who chooses to use your software, what market price is relevant for your software, how quickly the audience can get your software and more.
Good luck with creating trust with your content.
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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”
Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.
Karl-Johan Gyllenstormś digital books.
Karl-Johan has over 16 years of experience in digital marketing.
The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.
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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.” |
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