In younger days when I was a beginner in the subject of web design and seo, many mistakes were made. 

Some of the mistakes I made was pushing too much content into the web page. Content that consisted of javascript, images that were not optimized, links that had no description, content that was not dynamic. 

It also happened that the server I had my website on was overloaded. Overall, all this resulted in the web page getting a slow loading time and therefore losing its visibility and position in search engines. 

As a beginner, you want to use all the different possibilities within the framework of web design. 

Animations, animated backgrounds, image carousels, embedded youtube videos with autoplay, embedded widgets for social media etc. And not all too infrequently this is put to work by installing various accessories in the web platform such as modules, plugins, components. All this makes the web page heavier. A heavy website tends to rank bad in search engines and hence the website owner loses visitors to the website. It can be said that the website loses part of its ability to fulfill its purpose. 

So a slim website with quality content is the best. In comparison to when to lose weight without losing muscle. 

We should not forget that the visitor pays for the amount of internet bandwidth it uses and with its time. The visitor wants to get as much as possible for the time he/ she chooses to allocate and for the amount of bandwidth consumed in connection with visiting a website.  

Google Page Speed ​​Insights and GT Metrix are 2 tools that can be used to analyze a web page. 

These 2 analysis tools give the website owner a perspective on what is good and on what should be changed in order to improve the website.  

The loading time of the web page may vary depending on where the web page is hosted and where the visitor is located. 

For example, say that the web page is hosted in the USA but the visitor is located in Australia - this gives a certain loading time of the web page, at the same time in comparison, a loading time can be shorter if both the web page location and the visitor's location are the same, in this example the web page's location is the USA, the visitor's location is the USA. This is of course something to think about when developing a website for commercial purposes, you should ask yourself the question: in which country is the target group located? It can be advantageous to host the website in the same country as the target group. 

By far the most common errors are that the website owner has too large image files.

Image files weighing down the website. The Joomla web system has a number of beneficial extensions that help the website owner to optimize their images and web page load time. Other factors that also affect the loading time of the web page are the cache function. Here too, Joomla is at the forefront. Users can choose to activate cache function GZIP in Global Configuration as well as Plugin System Cache. This optimizes the web page and improves results in GT Metrix and Google Page Speed ​​Insights.  

Look at the major sites Twitter, Facebook and Google.

They have one thing in common, namely that their homepage is slim and simple. Of course, there is a thought behind this that has to do with web technology. So what a website owner should aim for is a light slim website with unique content that is factual and informative. What should not be sought is a heavy website content that is copied. In summary, the conclusion can be drawn that it is complex to develop a good website and the risk is high that content that is not optimized is published, which leads to the website losing some of its quality. So if you are a website owner, analyze your website and ask yourself the question: what can I remove, what content is unnecessary, what content makes the website heavy/ slow? 

As a web developer and web designer - amateur as well as professional, you should be aware that: just because you can implement/ publish/ install something, it doesn't always have to be the right thing to do.  

In a Joomla forum there is a guest who describes how he does to maintain his high status on Google Page Speed ​​Insight and GT Metrix.

And what he describes is that he conducts measurements of his website every Monday with the tools Google Page Speed ​​Insights and GT Metrix to see what can be improved. It can be said that a website owner should have one eye in the rearview mirror and one forward in terms of running a fast and attractive website. 

Something that some website owners also encounter when they choose free hosting for a website is that the server on which the website is hosted is overloaded.

That is, the owner who offers free hosting has chosen to push as many websites as possible onto the server. This of course affects the loading time on the website. So it doesn't always have to be the website owner who has pushed too much information on the web site, it can also be because the owner of the server has pushed too many websites and the server is too heavy.

There are some add-ons for Joomla that are used to optimize the loading time of the website.

Accessories used to optimize handling of images. I myself have no experience of using these, but according to expertise, these accessories that can be installed in Joomla should store the images in a server that is in the same country as the visitor. That is, when the website receives a visitor from, for example, Monaco, the accessory retrieves the website's images from a server in Monaco. This shortens the distance between the visitor and the website, which results in faster loading time. 

Miserliness deceives wisdom.

Choosing free hosting of a website can be a less good choice. Note that I write can, and this because free hosting can mean overloaded servers. There are analysis tools online that you can use to see how many websites are hosted on a server. 

Concretely, text content has a different value than images in the perspective of seo and web design.

The first thing Google shows in the search engine are often links that are linked to some form of textual information.  

It is usually what is displayed on the "All" tab, i.e. the first tab on Google. The second, third, fourth tab shows other things. Eg pictures, films, books, news and more. In some cases, other than text links can be displayed at the top and in such cases it is usually content that is search engine optimized, i.e. a web developer who has published with the specific aim of ranking their content based on a given keyword, keyword combination. 

Users of Google search in the search engine by entering "keywords". Hence, web developers should primarily publish text content on their website.

Indexed links on Google remain and that of course benefits both the web developer and the server owner. 

Server owners who offer free services in various formats do so with the aim that the user of these will perform a certain task that also benefits them.

Example, let's say you publish a web page on a server that is free to use. You operate the website for a number of years and after this you decide to remove the website. Over the years that you have published content, Google and other search engines have indexed some of your content. This remains for a certain period of time after the website is removed. Means that visitors who click on links that are indexed in search engines and forums of various kinds are sent to the server where the website was hosted. In such a case, the server owner can replace the former website with a landing page that primarily tells the visitor that the website no longer exists and secondarily displays some form of marketing content that benefits the server owner. Thus, previous website owners have done some of the grunt work for the server owner. "The website owner has planted and the server owner gets to reap". 

So as usual, nothing is free and if it is free initially then there is often a thought behind it.

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm

Publishing massive content in a short period of time can result in the content being classed as spam and thus not being indexed in search engines.

At the same time, it is of the utmost importance to update content on a website regularly to achieve good SEO. So it is a balancing act about how much new content should be published on the website and how quickly the content should be published on the website. 

Automating this process completely is something I try to avoid. From what I've seen, better seo is achieved when posting is random, but that's my personal opinion. 

So how much new content should you publish to achieve good seo over time? 

It is of course difficult to give an exact figure for this, but say 2-3 really good articles/week, that is a good guideline. And then in combination with the articles being shared in social media channels that are of the same subject and the links for the new articles being added in Google Webmaster Tools/search console and in Bingś webmaster tools/search console.

Fast and good is a difficult combination in seo.

It takes time to achieve good seo. This is partly due to the fact that some search robots do not crawl the web more than 1 time/month, 1 time every three months, etc.. All search robots have different algorithms and before all these algorithms have been in contact with your web page's content, some time has passed. So full-fledged fast seo is therefore less likely to be achieved in a short time. 

Once you have achieved good seo and got a higher position in the search engines then it is important to keep this position.

Since the web is constantly filled with new information, it is only necessary to state that the competition is constant and if you slack off in creating new articles etc. then the risk is imminent that someone else will take your place in the search engines and take your readers away from you. SEO is comparable to relationship building, you have to maintain the relationship by creating new articles and by being active on social media. Everything is a balance. 

So with this established, it can also be summarized that SEO requires commitment, time and creativity.

If this is not there then you will not succeed. Passion and persistence are key in seo. SEO is a bit of a never-ending story.

Size matters.

The amount of information available on a website is important for seo. But also the quality of the content. The best is, of course, a lot of high-quality information. Both readers and search engines like it. So somewhere, the effort you made by publishing a lot of quality information over time "pays off in the end". The content becomes competitive and thus difficult for competitors to rank over in search engines.

A concrete example of what I am describing could be that a new website is started with the aim of competing against Amazon.Com. It's not going to happen and it's highly unlikely that anyone would succeed in doing it. Why? Amazon has massive content, they have been publishing for a very long time, they have a momentum that is very strong and difficult to stop - applies to traffic flow, new content, visitor engagement, etc.

In this context, I can't avoid slipping into what many get into to make money on the web - namely drop shipping. Drop shipping is based on selling someone else's product or service and through this creating the opportunity to earn a certain percentage of the selling price when purchases are made.

Who do active drop shippers compete with? They compete with the biggest in e-commerce - Amazon, Walmart and others. So this is an indication of the general starting point and conditions that drop shippers have. Of course there are exceptions, it does with everything. 

You can compare it to digging for gold in a place where it has already been mined. The odds of finding anything are small. 

So precisely for this reason, web creators choose small specific niches that do not have too much competition.

It provides the right conditions for a new start, to build content that creates good seo. Don't try to compete with the biggest. 

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm

This marketing technique can be advantageously used both on new websites and on established ones. The purpose of the marketing technique is to drive traffic to the page that has full potential and through this increase long-term organic traffic, increase order flows, increase customer base, increase competitiveness and more.

In marketing, there are always those who are bigger and stronger and who have been on the market longer. They thus have a general market advantage and some can even dominate in their niche. 

This opens up opportunities for competitors! 

By using Google's search engine functions, competitors can glide/ take advantage of others' integrated digital marketing. This can be done by using keywords in your content that are very similar to those used by the one who dominates the market, you can use similar name - similar word combination.

Example:

Let's say an established name (*established word combination) that dominates the internet/ Google is: 

• Pelles metal plate box in square.  

A digital marketing glidningś name to this could be: 

Example 1. Square in the box - Kjelleś plate metal.

Example 2. Nelle's plate - Square in metal box.  

Etc……….

This is how "The Marketing Gliding Technique" works:  

If someone applies non-exact input value in Google then Google tries to give the user the answer that Google thinks is right based on the algorithm. If a "digital marketing gliding name" is in the same niche and sells the same products/ service as the dominated name/ business, then the possibility opens up to take a "customer" from the dominated name/ business because Google may choose to display the "gliding name" at the top of the search engine. *So if imprecise keywords are entered into the Google search engine by a user, then the door is opened for the competitors and thus the large market dominator risks losing potential customers/ internet visitors if the competitors use digital marketing "gliding technique" on their websiteś.

This makes clear why it is so important not to have too complicated brand names. 

Names that are hard to remember, names that are too long, etc. It also makes clear why it is so important in digital marketing/ SEO to think outside the box to close all loopholes for competitors. If any of this is missed, it can cost one or more customers/ internet visitors, which in the worst case results in loss of income because the competitors take the customer instead.    

Digital marketing gliding technique can be performed when an established niche's name mostly contains "uncolored" words. That is search words/ word combinations for which there is no exclusive right/ patent. 

So, the combination of the words does not necessarily have to be grammatically correct.

The important thing is that the words are similar to those found in the name/ word that is market dominant on Google. The order in which the words are thus matters less. 

Digital marketing glidningś technique must of course be combined with:

1, web content that is of high quality and that is 2, within the framework of the same niche as the market dominant is to get its full power/ effect in the Google search engine. 

*You may never copy someone else's name for marketing purposes that is ingrained unless you have permission to do so from the owner. The marketing technique described above can be used for digital marketing purposes when there is no exclusive right/ patent on words/ word combinations.

Concretely, to use a general word/ or a combination of general words which cannot be directly linked to an established brand/ name could be used in conjunction with the aforementioned marketing technique referred to as "gliding". 

Examples of “general words”: 

1. Ketchup

2. Car deck

3. Hamburger

4. Mobile phone 

*Although the example words listed (1-4) can be associated with larger, heavier, well-established company names/ brand names, the words are "general". That is to say, no one has exclusive rights/ patent on them. Thus, they are also accessible and useful for digital marketing techniques termed "gliding".  

Summary:

In this article you can read about digital marketing technology called "gliding". The marketing technique can be used in the search engine Google by digital marketers and seo specialists with the aim of increasing the competitiveness of a name, brand, company, niche etc. Specified input value and its order of turn have some significance in seo and how Google chooses to display search results, but also illogical order of input value can be used in digital marketing/ seo. Examples of this are described above.

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Karl-Johan Gyllenstorm is an SEO expert, marketing writer, he is certified in digital marketing by Google Digital Academy 2020. Karl-Johan is also known as “Gyllenstorm.”

Karl-Johan Gyllenstorm was born in 1976 on June 21 in Mölle. Has knowledge in internet marketing with a focus on search engine optimization (SEO). He has expertise in online personal brand strategy and expansion, market analysis, affiliate marketing web automation, extravagant search engine optimization methods. Other relevant knowledge and university studies can be found in the subjects of data analysis and statistics as well as in radiology and image analysis. He got part of his breakthrough when he started his craft company in 2008. Karl-Johan has a patent for the name "Gyllenstorm". Karl-Johan Gyllenstorm has worked as a team base, project manager and site manager in previous professional activities. Gyllenstorm is one of the arms of the House of Knights.

• Geographically linked to Gyllenstormstraße in 🇦🇹 Austria - Karl-Johan Gyllenstorm.

Karl-Johan Gyllenstormś digital books.

• 29 Digital Marketing Tips

• 9 Online Marketing Tips

• 5 MEGA Marketing Tips

• Traffic Juice from Gigants

• Powerful Method for Building Website Traffic

• Historien bakom länkbyggnads programmet (SE)

• Market Survey

• Extravagant Seo Method

• Power of design

• Webbautomation - Affiliatemarketing (SE)

Karl-Johan has over 16 years of experience in digital marketing.

The digital marketing journey started in 2008. Karl-Johanś first digital marketing project was a website for his painting business.The website was built in the Joomla system and dominated on relevant Top keywords in the painting industry. He now writes articles about marketing and search engine optimization in the Joomla system and shares his knowledge with the whole world.

Learn more about Karl-Johan Gyllenstorm.

Age: 48

Weight: 106 kg

Length: 188 cm

Shoe Size: 46

Hair color: Brown

Body type: Athletic

Instagram: gyllenstorm_kj

Twitter: gyllenstorm_kj

Medium: kgyllenstorm

Contact:

Karl-Johan Gyllenstorm